{"id":2702,"date":"2020-12-23T16:07:43","date_gmt":"2020-12-23T15:07:43","guid":{"rendered":"https:\/\/friendly.is\/de\/?page_id=2702"},"modified":"2023-10-18T10:11:06","modified_gmt":"2023-10-18T08:11:06","slug":"google","status":"publish","type":"page","link":"https:\/\/friendly.ch\/de\/analytics\/vs\/google","title":{"rendered":"Google Analytics vs. Friendly Analytics"},"content":{"rendered":"\n
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Google verdient mit Werbung Geld. Viel Geld. Dazu ben\u00f6tigt der Konzern Daten, die Deine Website-Besucher unfreiwillig liefern. Dieser Anreiz besteht bei uns nicht, weil wir uns direkt \u00fcber faire Geb\u00fchren finanzieren.<\/p>\n\n\n\n

Die wichtigsten Unterschiede zwischen Google Analytics und Friendly Analytics<\/a> sind:<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/th>Friendly Analytics<\/th>Google Analytics<\/th><\/tr><\/thead>
Standort<\/td>Schweiz<\/td>USA<\/td><\/tr>
Datenhoheit<\/td>Ja, g\u00fcnstig<\/td>Ja, bei Kosten von \u00fcber CHF 130’000 pro Jahr<\/td><\/tr>
Interessenskonflikt<\/td>Keine Datenweitergabe<\/td>Nutzt Daten f\u00fcr Werbung<\/td><\/tr>
Open Source<\/td>Ja<\/td>Nein<\/td><\/tr>
Pr\u00e4zision<\/td>Hoch<\/td>Geringer (Sampling)<\/td><\/tr>
Werbeblocker<\/td>Sehr selten geblockt<\/td>H\u00e4ufig geblockt<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Standort<\/strong><\/h3>\n\n\n\n

Als US-Unternehmen speichert Google Daten in den USA und muss mit dem Geheimdienst NSA zusammenarbeiten. Wir hingegen speichern alle Daten in der Schweiz bei Providern mit Hauptsitz in der Schweiz.<\/p>\n<\/div>\n\n\n\n

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Datenhoheit<\/strong><\/h3>\n\n\n\n

Bei Google Analytics erh\u00e4ltst Du die Rohdaten in der kostenpflichtigen Version \u00abGoogle Analytics 360\u00bb, die rund CHF 130’000 pro Jahr kostet. Wir geben Dir Zugang zu den Rohdaten etwas g\u00fcnstiger<\/a>.<\/p>\n<\/div>\n\n\n\n

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Kein Interessens\u00adkonflikt<\/h3>\n\n\n\n

Google verdient mit Werbung Geld. Viel Geld. Dazu ben\u00f6tigt der Konzern Daten, die Deine Website-Besucher unfreiwillig liefern. Dieser Anreiz besteht bei uns nicht, weil wir uns direkt \u00fcber faire Geb\u00fchren finanzieren.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Open Source<\/strong><\/h3>\n\n\n\n

Friendly Analytics basiert auf der Open-Source-L\u00f6sung Matomo, deren Quellcode \u00f6ffentlich verf\u00fcgbar ist. Bei Google hingegen kannst Du nicht \u00fcberpr\u00fcfen, welche Richtlinien eingehalten werden.<\/p>\n<\/div>\n\n\n\n

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Pr\u00e4zision<\/h3>\n\n\n\n

In der kostenlosen Version wertet Google Analytics nicht alle Besuche aus, sondern nur einen Teil. Diesen rechnet es dann auf die Gesamtmasse hoch. Durch das so genannte \u00abSampling\u00bb leidet die Genauigkeit. Wir hingegen verarbeiten jede einzelne Interaktion.<\/p>\n<\/div>\n\n\n\n

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Keine Werbeblocker<\/strong><\/h3>\n\n\n\n

Viele Werbeblocker verhindern das Laden des Tracking-Codes von Google Analytics. Diese Besucher tauchen dann in Deinen Statistiken nicht auf. Friendly Analytics wird unseres Wissens nach von keinem einzigen Werbeblocker unterdr\u00fcckt. <\/p>\n<\/div>\n<\/div>\n\n\n\n

Findest du das gut?<\/h2>\n\n\n\n
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Kostenlos testen<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google verdient mit Werbung Geld. Viel Geld. Dazu ben\u00f6tigt der Konzern Daten, die Deine Website-Besucher unfreiwillig liefern. 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