{"id":1300,"date":"2020-08-04T08:57:33","date_gmt":"2020-08-04T06:57:33","guid":{"rendered":"https:\/\/friendly.is\/de\/?p=1300"},"modified":"2021-02-24T17:40:13","modified_gmt":"2021-02-24T16:40:13","slug":"juli-2020","status":"publish","type":"post","link":"https:\/\/friendly.ch\/de\/juli-2020","title":{"rendered":"+27% MRR, 1 viraler Blogpost und 147&#8217;845 gesendete E-Mails: Open-Startup-Report f\u00fcr Juli 2020"},"content":{"rendered":"\n<p>Der Juli bei Friendly in Zahlen:<\/p>\n\n\n\n<ul><li>\ud83d\udcb5 MRR (Monatlich wiederkehrender Umsatz): 1\u2019965 Fr (+27%)<\/li><li>\ud83e\udd1d Neue Kunden: 6 (-40%)<\/li><li>\ud83e\udd29 Upgrades: 2 (+100%)<\/li><li>\ud83d\udc94 Churn (K\u00fcndigungen): 2 (-60%)<\/li><li>\ud83d\udc69 Aktive Abos: 22 (+22%)<\/li><li>\ud83d\udc4b Neue Trials: 5 (-68%)<\/li><li>\ud83d\udd0e Website-Besuche: 3&#8217;749 (+78%)<\/li><li>\ud83d\udcee Gesendete E-Mails (Friendly Automate): 147&#8217;845 (+178%)<\/li><li>\ud83d\udcc8 Getrackte Pageviews (Friendly Analytics): 1&#8217;096&#8217;279 (+16%)<\/li><li>\ud83d\udcb8 Kosten: 5&#8217;890 Fr (+5%)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">+27% MRR, Weg Richtung schwarze Null<\/h3>\n\n\n\n<p>Im Juli stieg unser monatlich wiederkehrender Umsatz (MRR) um 27% \u00fcber 1\u2019965 Fr. F\u00fcr das Wachstum verantwortlich waren sechs neue Kunden sowie zwei Kunden, die in ein gr\u00f6sseres Abo wechselten.<\/p>\n\n\n\n<p>Erstmalig teilen wir wir in unserem Open-Startup-Report auch unsere Kosten: sie betrugen 5&#8217;890 Fr \u2013&nbsp;meine eigene Arbeitszeit nicht eingerechnet.<\/p>\n\n\n\n<p>Der gr\u00f6sste Anteil daran ist der Lohn f\u00fcr <a href=\"https:\/\/friendly.is\/jozsef\">Joey<\/a>, <a href=\"https:\/\/friendly.is\/de\/juni-2020\">unseren ersten Angestellten<\/a> \u2013&nbsp;gefolgt von Kosten f\u00fcr Server und Tools.<\/p>\n\n\n\n<p>Das bedeutet, dass Friendly aktuell noch ein Minus von 3\u2019925 Fr erwirtschaftet. Unser n\u00e4chstes Ziel ist, m\u00f6glichst bald die Profitabilit\u00e4ts-Schwelle zu erreichen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Viraler Blogpost mit Besucherrekord: \u00abVon Null auf CHF 1\u2019000 MRR in 94 Tagen\u00bb<\/h3>\n\n\n\n<p>Ende Mai erreichte unser MRR die besondere Schwelle von 1&#8217;000 Fr. Dominique Jackson von der popul\u00e4ren Umsatz-Analytics-Software <a href=\"https:\/\/baremetrics.com\/\"  target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\" target=\"_blank\">Baremetrics<\/a> sah unseren entsprechenden <a href=\"https:\/\/www.indiehackers.com\/product\/friendly\/from-0-to-1-000-mrr-in-94-days--M8BesKqTz4Vjxf7dn_B\"  target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\" target=\"_blank\">Milestone bei Indie Hackers<\/a> und frug, ob ich mehr dazu erz\u00e4hlen wolle.<\/p>\n\n\n\n<p>Wie es weiterging, erz\u00e4hlte Dominique selbst im Newsletter von Baremetrics:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"2514\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2020\/08\/baremetrics-newsletter-friendly-new-2.png\" alt=\"\" class=\"wp-image-1303\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/baremetrics-newsletter-friendly-new-2.png 1200w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/baremetrics-newsletter-friendly-new-2-143x300.png 143w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/baremetrics-newsletter-friendly-new-2-733x1536.png 733w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/baremetrics-newsletter-friendly-new-2-978x2048.png 978w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/baremetrics-newsletter-friendly-new-2-540x1131.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/baremetrics-newsletter-friendly-new-2-1080x2263.png 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Das Ergebnis war dieser Blogpost von mir, den Baremetrics am 23. Juli ver\u00f6ffentlichte (der Link f\u00fchrt auf die deutsche \u00dcbersetzung auf meiner pers\u00f6nlichen Homepage):<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/stefan.co\/de\/friendly-1k\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Friendly: Von Null auf CHF 1\u2019000 MRR in 94 Tagen mit ethischen Marketing-Tools \u2013 Wie ich das erreicht habe<\/a><\/div>\n<\/div>\n\n\n\n<p>Der Artikel f\u00fchrte zu einem Besucherrekord auf unserer Seite mit \u00fcber 17&#8217;283 Seitenaufrufen zwischen dem 25. und 27. Juli.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1313\" height=\"251\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2020\/08\/friendly-visits-apr-july.png\" alt=\"\" class=\"wp-image-1302\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/friendly-visits-apr-july.png 1313w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/friendly-visits-apr-july-300x57.png 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/friendly-visits-apr-july-540x103.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/friendly-visits-apr-july-1080x206.png 1080w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/figure>\n\n\n\n<p>Und auch mein Tweet zum Artikel war mit 261 Likes, 32 Retweets, 5&#8217;937 Engagements und 20&#8217;584 Impressionen mein \u00aberfolgreichster\u00bb Tweet bislang:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I grew \ud83d\ude42 <a href=\"https:\/\/t.co\/khZ7OVSL4n\"  target=\"_blank\">https:\/\/t.co\/khZ7OVSL4n<\/a> from zero to \ud83d\udcb0$1,000 MRR in 94 days building ethical marketing tools: Here\u2019s how I did it.<br><br>A thread \ud83d\udc47<\/p>&mdash; Stefan Vetter (@stefanvetter) <a href=\"https:\/\/twitter.com\/stefanvetter\/status\/1286957453180108802?ref_src=twsrc%5Etfw\"  target=\"_blank\">July 25, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Ich erkl\u00e4re mir den \u00abErfolg\u00bb des Artikels und des dazugeh\u00f6rigen Tweets damit, dass er dem Rezept folgt, den ich in diesem Tweet beschrieben hatte \u2013 er besch\u00e4ftigt sich mit Themen, die mich interessieren, die offenbar unsere Zielgruppe interessiert, und bei denen ich offenbar eine Glaubw\u00fcrdigkeit hatte:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">What you should tweet about.<br><br>Inspired by <a href=\"https:\/\/twitter.com\/dvassallo?ref_src=twsrc%5Etfw\"  target=\"_blank\">@dvassallo<\/a>&#39;s Twitter course.<br><br>Sorry for my bad handwriting \ud83d\ude48 <a href=\"https:\/\/t.co\/2hCwhc4D9Y\"  target=\"_blank\">pic.twitter.com\/2hCwhc4D9Y<\/a><\/p>&mdash; Stefan Vetter (@stefanvetter) <a href=\"https:\/\/twitter.com\/stefanvetter\/status\/1282367874594676743?ref_src=twsrc%5Etfw\"  target=\"_blank\">July 12, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stabile Infrastruktur: 147&#8217;845 gesendete E-Mails, 1&#8217;096&#8217;279 getrackte Pageviews<\/h3>\n\n\n\n<p>Im Juni hatten wir wie berichtet <a href=\"https:\/\/friendly.is\/de\/juni-2020\">Probleme mit der Stabilit\u00e4t<\/a> unserer Server.<\/p>\n\n\n\n<p>Ich freue mich, dass unsere massive Investition in unsere Infrastruktur sich ausgezahlt hat \u2013&nbsp;im Juli hatten wir keine nennenswerten Ausf\u00e4lle, alle Server liefen stabil wie Schweizer Uhrwerke \ud83d\ude09<\/p>\n\n\n\n<p>Dieser Erfolg resultierte in einer Rekordzahl \u00fcber <a href=\"https:\/\/friendly.is\/de\/automate\">Friendly Automate<\/a> gesendeter E-Mails \u2013&nbsp;\u00fcber 147&#8217;845, was einem Zuwachs von \u00fcber +178% entspricht. Auch die Anzahl getrackter Pageviews von <a href=\"https:\/\/friendly.is\/de\/analytics\">Friendly Analytics<\/a> stieg um 16% auf eine erstmalig 7-stellige Zahl: 1&#8217;096&#8217;279.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was kommt als n\u00e4chstes?<\/h2>\n\n\n\n<p>Im August werden wir unsere Produkte weiter verbessern. Du kannst unseren Fortschritt in unseren <a href=\"https:\/\/friendly.is\/de\/open#backlogs\">\u00f6ffentlichen Backlogs<\/a> verfolgen. Geplant sind unter anderem:<\/p>\n\n\n\n<ul><li>Mehr E-Mail-Vorlagen f\u00fcr Friendly Automate<\/li><li>Tests mit Mautic 3 (die vor kurzem ver\u00f6ffentlichte neue Version der Open-Source-L\u00f6sung, auf der Friendly Automate basiert)<\/li><li>Ausbau der <a href=\"https:\/\/docs.friendly.is\/de\"  target=\"_blank\">Dokumentation<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Juli bei Friendly in Zahlen: \ud83d\udcb5 MRR (Monatlich wiederkehrender Umsatz): 1\u2019965 Fr (+27%) \ud83e\udd1d Neue Kunden: 6 (-40%) \ud83e\udd29 Upgrades: 2 (+100%) \ud83d\udc94 Churn (K\u00fcndigungen): 2 (-60%)&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[10],"coauthors":[],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2020\/08\/friendly-revenue-july-2020.png","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/de\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - 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