{"id":3012,"date":"2021-03-13T20:57:29","date_gmt":"2021-03-13T19:57:29","guid":{"rendered":"https:\/\/friendly.is\/de\/?p=3012"},"modified":"2021-03-20T16:23:54","modified_gmt":"2021-03-20T15:23:54","slug":"februar-2021","status":"publish","type":"post","link":"https:\/\/friendly.ch\/de\/februar-2021","title":{"rendered":"+8% Umsatz, ein Upgrade f\u00fcr Friendly Analytics und ein E-Mail-Versandrekord: Open Startup Report Februar 2021"},"content":{"rendered":"\n<p><em>Unser Umsatz stieg um +8% auf 7\u2019140 Fr<\/em>.<em>, Friendly Analytics erhielt ein wichtiges Upgrade und wir verschickten so viele E-Mails wie noch nie: willkommen bei unserem Open Startup-Report f\u00fcr Februar 2021.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Der Februar bei Friendly in Zahlen<\/h2>\n\n\n\n<ul><li>\ud83d\udcb5 MRR (Monatlich wiederkehrender Umsatz): 7\u2019140 Fr. (+8%)<\/li><li>\ud83e\udd1d Neue Kunden: 8 (-11%)<\/li><li>\ud83e\udd29 Upgrades: 1 (-67%)<\/li><li>\ud83d\udc94 Churn (K\u00fcndigungen): 6 (+500%)<\/li><li>\ud83d\udc69 Aktive Kundinnen: 59 (+4%)<\/li><li>\ud83d\udc4b Neue Trials: 6 (-46%)<\/li><li>\ud83d\udd0e Website-Besuche: 2&#8217;262 (-12%)<\/li><li>\ud83d\udcee Gesendete E-Mails (Automate): 611&#8217;555 (+23%)<\/li><li>\ud83d\udcc8 Getrackte Pageviews (Analytics): 1&#8217;119&#8217;616 (-1%)<\/li><li>\ud83d\udcb8 Kosten: 8&#8217;697 Fr. (+7%)<\/li><li>\ud83e\uddfe Gewinn &#8211; Verlust: -1&#8217;557 Fr. (+3%)<\/li><\/ul>\n\n\n\n<p>Das bewegte uns im Februar:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Der Umsatz stieg um +8%, die Kosten um +7%<\/h2>\n\n\n\n<p>Nach mehreren Monaten mit zweistelligen Wachstumsraten stieg unser monatlich wiederkehrender Umsatz (MRR) immerhin um weitere +8% auf 7\u2019140 Fr.  <\/p>\n\n\n\n<p>Auch unsere Kosten stiegen, unter anderem durch etwas mehr Ausgaben in Hosting und Software. Daher sind wir weiterhin noch nicht profitabel, mit einem Verlust von -1&#8217;557 Fr.<\/p>\n\n\n\n<p>Hier sind alle unsere Kosten im Februar im Detail:<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"1289\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2021\/03\/friendly-kosten-februar-2021.jpg\" alt=\"\" class=\"wp-image-3014\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-kosten-februar-2021.jpg 1147w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-kosten-februar-2021-267x300.jpg 267w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-kosten-februar-2021-540x607.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-kosten-februar-2021-1080x1214.jpg 1080w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Verbesserter E-Mail-Editor f\u00fcr Friendly Automate<\/h2>\n\n\n\n<p><a href=\"https:\/\/friendly.is\/de\/januar-2021\">Wie angek\u00fcndigt<\/a> haben wir im Februar bereits zahlreiche Kunden auf die neue Version von Friendly Automate aktualisiert (basierend auf Mautic 3.3.1).  Dadurch profitieren unsere Kunden von einem verbesserten Editor f\u00fcr E-Mails und Landing Pages. <\/p>\n\n\n\n<p>Eine wichtige \u00c4nderung im neuen E-Mail-Editor ist die Verwendung von <a href=\"https:\/\/mjml.io\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">MJML<\/a>. Dieser Standard macht es einfacher, responsive E-Mail-Vorlage zu erstellen \u2013&nbsp;also Vorlagen, die ganz ohne \u00abHacks\u00bb perfekt auf den unterschiedlichsten Ger\u00e4ten und E-Mail-Programmen dargestellt werden (hallo, Outlook \ud83d\ude09).<\/p>\n\n\n\n<p>Wegen dieser \u00c4nderung m\u00fcssen vorhandene Vorlagen allerdings einmalig angepasst werden. Daher aktualisieren wir nicht alle Kunden gleichzeitig und sofort auf die neue Version, sondern nach und nach, damit unsere Kunden und wir genug Zeit haben, die Vorlagen umzustellen.<\/p>\n\n\n\n<p>Wenn Du also Kundin von Friendly Automate bist und m\u00f6glichst schnell den neuen Editor h\u00e4ttest, wende Dich gerne an uns, dann werden wir Dein Upgrade nach M\u00f6glichkeit h\u00f6her priorisieren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Upgrade f\u00fcr Friendly Analytics<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"907\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2021\/03\/friendly-analytics-4.png\" alt=\"\" class=\"wp-image-3022\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-analytics-4.png 1200w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-analytics-4-300x227.png 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-analytics-4-540x408.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-analytics-4-1080x816.png 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>Die Oberfl\u00e4che von Friendly Analytics mit der <a href=\"https:\/\/app.friendlyanalytics.io\/index.php?module=CoreHome&amp;action=index&amp;idSite=3&amp;period=day&amp;date=yesterday\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Auswertung dieser Website<\/a> von unserer Gr\u00fcndung bis heute<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/friendly.is\/de\/analytics\">Friendly Analytics<\/a> basiert auf der Open-Source-Software Matomo. Im Februar haben wir alle Kunden auf die neue Version 4.2 von Matomo aktualisiert. <\/p>\n\n\n\n<p>Das Upgrade bringt <a href=\"https:\/\/matomo.org\/blog\/2020\/11\/announcing-matomo-4\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Verbesserungen beim Datenschutz und bei der Sicherheit<\/a> \u2013 und Unterst\u00fctzung von Emojis in Seitentiteln.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neuer E-Mail-Versandrekord<\/h2>\n\n\n\n<p>Im vorletzten Monat verschickten unsere Kunden <a href=\"https:\/\/friendly.is\/de\/januar-2021\">fast eine halbe Million E-Mails<\/a> \u00fcber Friendly Automate. Das entsprach einer Steigerung von \u00fcber 200%. <\/p>\n\n\n\n<p>Diese Zahl konnten wir um Februar nochmals um +23% auf f\u00fcr mich unglaubliche 611&#8217;555 E-Mails steigern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Friendly feiert erstes Jubil\u00e4um<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/friendly.is\/de\/jubilaeum-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2021\/02\/friendly-jubilaeum-1.png\" alt=\"\" class=\"wp-image-2950\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/friendly-jubilaeum-1.png 1200w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/friendly-jubilaeum-1-300x158.png 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/friendly-jubilaeum-1-540x284.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/friendly-jubilaeum-1-1080x567.png 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Wir feierten unser erstes Jubil\u00e4um. Im <a href=\"https:\/\/friendly.is\/de\/hallo-friendly\">Februar vor einem Jahr<\/a> habe ich Friendly gegr\u00fcndet.<\/p>\n\n\n\n<p>Ich h\u00e4tte mir nicht tr\u00e4umen lassen, wo wir nur 12 Monate sp\u00e4ter stehen. Fast 60 Kunden vertrauen auf unsere Software und wir erwirtschaften knapp&nbsp;<a href=\"https:\/\/friendly.is\/de\/januar-2021\">CHF 80\u2019000 j\u00e4hrlich wiederkehrenden Umsatz<\/a>&nbsp;(ARR).<\/p>\n\n\n\n<p>Ich habe diese Gelegenheit f\u00fcr einen R\u00fcckblick auf die Highlights der ersten 12 Monate von Friendly nutzen \u2013&nbsp;hier sind sie:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/friendly.is\/de\/jubilaeum-1\">12 Monate, 12 Highlights<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Top 10 Marketing Automation Tools in 2021<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2021\/02\/marketing-automation-friendly-top10.jpg\" alt=\"\" class=\"wp-image-2852\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/marketing-automation-friendly-top10.jpg 1200w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/marketing-automation-friendly-top10-300x158.jpg 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/marketing-automation-friendly-top10-540x284.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/02\/marketing-automation-friendly-top10-1080x567.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Bei der Auswahl einer Software f\u00fcr Marketing Automation spielt die Funktionalit\u00e4t eine grosse Rolle. Gleichzeitig w\u00e4chst in 2021 die Bedeutung der Datensicherheit und der Privatsph\u00e4re der Nutzer.<\/p>\n\n\n\n<p>In unserer \u00dcbersicht pr\u00e4sentierten wir im Februar die aktuell 10 relevantesten Tools mit ihren Vor- und Nachteilen:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/friendly.is\/de\/automation-top10\">Top 10 Marketing Automation Tools in 2021<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ausblick: <\/h2>\n\n\n\n<p>Im M\u00e4rz sind wir weiterhin dran, alle Kundinnen von Friendly Automate auf die neue Version mit dem verbesserten Editor zu aktualisieren. Und sind gespannt, was sich sonst noch ergibt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unser Umsatz stieg um +8% auf 7\u2019140 Fr., Friendly Analytics erhielt ein wichtiges Upgrade und wir verschickten so viele E-Mails wie noch nie: willkommen bei unserem Open Startup-Report&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[10],"coauthors":[],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-february-2021.png","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/de\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>+8% Umsatz, ein Upgrade f\u00fcr Friendly Analytics und ein E-Mail-Versandrekord: Open Startup Report Februar 2021 - Friendly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendly.ch\/de\/februar-2021\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"+8% Umsatz, ein Upgrade f\u00fcr Friendly Analytics und ein E-Mail-Versandrekord: Open Startup Report Februar 2021\" \/>\n<meta property=\"og:description\" content=\"Unser Umsatz stieg um +8% auf 7\u2019140 Fr., Friendly Analytics erhielt ein wichtiges Upgrade und wir verschickten so viele E-Mails wie noch nie: willkommen bei unserem Open Startup-Report&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/friendly.ch\/de\/februar-2021\" \/>\n<meta property=\"og:site_name\" content=\"Friendly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FriendlyDotCH\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-13T19:57:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-20T15:23:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-february-2021.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stefan Vetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-february-2021.png\" \/>\n<meta name=\"twitter:creator\" content=\"@FriendlyDotCH\" \/>\n<meta name=\"twitter:site\" content=\"@FriendlyDotCH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Vetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Stefan Vetter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/friendly.ch\/de\/februar-2021#article\",\"isPartOf\":{\"@id\":\"https:\/\/friendly.ch\/de\/februar-2021\"},\"author\":{\"name\":\"Stefan Vetter\",\"@id\":\"https:\/\/friendly.ch\/de\/#\/schema\/person\/5216afaacc97461578a40003257562e1\"},\"headline\":\"+8% Umsatz, ein Upgrade f\u00fcr Friendly Analytics und ein E-Mail-Versandrekord: Open Startup Report Februar 2021\",\"datePublished\":\"2021-03-13T19:57:29+00:00\",\"dateModified\":\"2021-03-20T15:23:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/friendly.ch\/de\/februar-2021\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\/\/friendly.ch\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/friendly.ch\/de\/februar-2021#primaryimage\"},\"thumbnailUrl\":\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/03\/friendly-february-2021.png\",\"keywords\":[\"Open Startup Reports\"],\"articleSection\":[\"Friendly\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/friendly.ch\/de\/februar-2021\",\"url\":\"https:\/\/friendly.ch\/de\/februar-2021\",\"name\":\"+8% Umsatz, ein Upgrade f\u00fcr Friendly Analytics und ein E-Mail-Versandrekord: Open Startup Report Februar 2021 - 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