{"id":3532,"date":"2021-06-08T08:38:00","date_gmt":"2021-06-08T06:38:00","guid":{"rendered":"https:\/\/friendly.is\/de\/?p=3532"},"modified":"2021-06-23T09:10:35","modified_gmt":"2021-06-23T07:10:35","slug":"mai-2021","status":"publish","type":"post","link":"https:\/\/friendly.ch\/de\/mai-2021","title":{"rendered":"\u00dcber CHF 10K Umsatz und fast profitabel: Open Startup Report Mai 2021"},"content":{"rendered":"\n<p><em>Unser Umsatz stieg um +3% auf <meta charset=\"utf-8\">10&#8217;218 Fr., unser Verlust sank fast auf Null und wir warfen einen Blick auf die besten Tools f\u00fcr Web Analytics<em>:<\/em> willkommen bei unserem Open Startup-Report f\u00fcr Mai 2021.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Der Mai bei Friendly in Zahlen<\/h2>\n\n\n\n<ul><li>\ud83d\udcb5 MRR (Monatlich wiederkehrender Umsatz): 10&#8217;218 Fr. (+3%)<\/li><li>\ud83e\udd1d Neue Kunden: 5 (-62%)<\/li><li>\ud83e\udd29 Upgrades: 5 (+400%)<\/li><li>\ud83d\udc94 Churn (K\u00fcndigungen): 5 (+67%)<\/li><li>\ud83d\udc69 Aktive Kundinnen: 70 (0%)<\/li><li>\ud83d\udc4b Neue Trials: 11 (+10%)<\/li><li>\ud83d\udd0e Website-Besuche: 4&#8217;718 (+145%)<\/li><li>\ud83d\udcee Gesendete E-Mails (Automate): 557&#8217;749 (-19%)<\/li><li>\ud83d\udcc8 Getrackte Pageviews (Analytics): 446&#8217;131 (-57%)<\/li><li>\ud83d\udcb8 Kosten: 10&#8217;515 Fr. (-7%)<\/li><li>\ud83e\uddfe Gewinn &#8211; Verlust: -297 Fr. (-77%)<\/li><\/ul>\n\n\n\n<p>Das bewegte uns im Mai:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Der Umsatz stieg leicht um +3%, der Verlust sank deutlich um -77%<\/h2>\n\n\n\n<p>Nach zwei Monaten sehr starken Wachstums mit +17% im M\u00e4rz und +19% im April stieg unser Umsatz im Mai \u00abnur\u00bb um moderate 3%. Das reichte jedoch, um die besondere Schwelle von <a href=\"https:\/\/friendly.is\/de\/10k-mrr\">CHF 10&#8217;000 zu erreichen<\/a>!<\/p>\n\n\n\n<p>Gleichzeitig sanken unsere Kosten um -7%, weil wir weniger f\u00fcr Freelancer ausgaben als im Vormonat.  Dadurch sank unser Verlust um -77% auf \u00abnur\u00bb noch CHF -297.<\/p>\n\n\n\n<p>Hier sind alle unsere Kosten im Mai im Detail:<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1245\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2021\/06\/friendly-kosten-mai-2021.jpg\" alt=\"\" class=\"wp-image-3535\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/06\/friendly-kosten-mai-2021.jpg 1200w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/06\/friendly-kosten-mai-2021-289x300.jpg 289w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/06\/friendly-kosten-mai-2021-540x560.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/06\/friendly-kosten-mai-2021-1080x1121.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Friendly \u00fcberschreitet CHF 10K MRR! Hier sind die 10 wichtigsten Erkenntnisse unseres Gr\u00fcnders.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/friendly.is\/de\/10k-mrr\"><img loading=\"lazy\" decoding=\"async\" width=\"2078\" height=\"1090\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a.png\" alt=\"\" class=\"wp-image-3520\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a.png 2078w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a-300x157.png 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a-1536x806.png 1536w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a-2048x1074.png 2048w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a-540x283.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a-1080x567.png 1080w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/friendly-10k-mrr-chf4a-1980x1039.png 1980w\" sizes=\"(max-width: 2078px) 100vw, 2078px\" \/><\/a><\/figure>\n\n\n\n<p>Wie erw\u00e4hnt stieg unser MRR im Mai erstmals \u00fcber CHF 10&#8217;000. Wir haben daf\u00fcr 1 Jahr, 2 Monate und 13 Tage gebraucht.<\/p>\n\n\n\n<p>Meine Wenigkeit nahm dies zum Anlass, die <a href=\"https:\/\/friendly.is\/de\/10k-mrr\">10 wichtigsten Erkenntnisse<\/a> von diesem Weg aufzuschreiben. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Top 10 Web Analytics Tools in 2021 mit Blick auf den Datenschutz<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/friendly.is\/de\/analytics-tools\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/friendly.is\/de\/wp-content\/uploads\/2021\/05\/analytics-privacy.jpg\" alt=\"\" class=\"wp-image-3422\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/analytics-privacy.jpg 1200w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/analytics-privacy-300x158.jpg 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/analytics-privacy-540x284.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/05\/analytics-privacy-1080x567.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Im Bereich Webanalyse ist Google Analytics immer noch die popul\u00e4rste Software. Die Basisversion ist kostenlos, es bietet eine Reihe von leistungsstarken Funktionen und es hat sich bew\u00e4hrt.<\/p>\n\n\n\n<p>Doch auch wenn Google Analytics kein Geld kostet, zahlen Unternehmen daf\u00fcr: mit den Daten ihrer Website-Besucher.<\/p>\n\n\n\n<p>Immer mehr Unternehmen hinterfragen von sich aus diesen Deal \u2013&nbsp;oder sie werden durch&nbsp;<a href=\"https:\/\/friendly.is\/de\/privacy-shield\">strengere Datenschutzgesetze<\/a>&nbsp;dazu ermutigt, etwa in der EU und der Schweiz.<\/p>\n\n\n\n<p>Gl\u00fccklicherweise gibt es eine ganze Reihe von Alternativen zu Google Analytics. Einige davon warten mit Funktionen auf, die sogar \u00fcber die von Google Analytics hinausgehen.<\/p>\n\n\n\n<p>In unserem Beitrag warfen wir daher einen Blick auf <a href=\"https:\/\/friendly.is\/de\/analytics-tools\">die wichtigsten Tools f\u00fcr Web Analytics<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unser Umsatz stieg um +3% auf 10&#8217;218 Fr., unser Verlust sank fast auf Null und wir warfen einen Blick auf die besten Tools f\u00fcr Web Analytics: willkommen bei&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[10],"coauthors":[],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2021\/06\/friendly-revenue-may-2021.png","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/de\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - 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