{"id":5038,"date":"2022-05-18T09:01:57","date_gmt":"2022-05-18T07:01:57","guid":{"rendered":"https:\/\/friendly.ch\/de\/?p=5038"},"modified":"2022-05-30T14:52:49","modified_gmt":"2022-05-30T12:52:49","slug":"april-2022","status":"publish","type":"post","link":"https:\/\/friendly.ch\/de\/april-2022","title":{"rendered":"Unser h\u00e4rtester Monat: Open Startup Report April 2022"},"content":{"rendered":"\n<p><em>+0.2% wiederkehrender Umsatz, +36% Verlust und ein Abschied: willkommen bei unserem Open Startup Report f\u00fcr April 2022.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"der-april-bei-friendly-in-zahlen\">Der April bei Friendly in Zahlen<\/h2>\n\n\n\n<ul><li>\ud83d\udcb3 MRR (Monatl. wiederkehrender Umsatz): 12&#8217;546 Fr. (<span class=\"green\">+0.2%<\/span>)<\/li><li>\ud83d\udcb5 Einmalige Ums\u00e4tze (Consulting): 780 Fr. (<span class=\"red\">-49%<\/span>)<\/li><li>\ud83d\udcb8 Kosten: 19&#8217;091 Fr. (<span class=\"red\">+1%<\/span>)<\/li><li>\ud83e\uddfe Gewinn und Verlust: -6&#8217;545 Fr. (<span class=\"red\">+36%<\/span>)<\/li><li>\ud83d\udc69 Aktive Kundinnen: 77 (<span class=\"red\">-2.5%<\/span>)<\/li><li>\ud83d\udc94 K\u00fcndigungen (customer churn): 11% (<span class=\"red\">+128%<\/span>)<\/li><li>\ud83d\udc4b Neue Trials: 8 (<span class=\"green\">+60%<\/span>)<\/li><li>\ud83d\udd0e Website-Besuche: 4&#8217;762 (<span class=\"green\">+77%<\/span>)<\/li><li>\ud83d\udcee Gesendete E-Mails (Automate): 337&#8217;023 (<span class=\"red\">-30%<\/span>)<\/li><li>\ud83d\udcc8 Getrackte Pageviews (Analytics): 724&#8217;406 (<span class=\"red\">-18%<\/span>)<\/li><\/ul>\n\n\n\n<p>Das bewegte uns im April:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"umsatz-stagniert-kosten-stark-gestiegen\">Umsatz stagniert, Kosten stark gestiegen<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/friendly.baremetrics.com\/\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1914\" height=\"846\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-mrr-april-2022.png\" alt=\"\" class=\"wp-image-5042\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-mrr-april-2022.png 1914w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-mrr-april-2022-300x133.png 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-mrr-april-2022-1536x679.png 1536w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-mrr-april-2022-540x239.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-mrr-april-2022-1080x477.png 1080w\" sizes=\"(max-width: 1914px) 100vw, 1914px\" \/><\/a><\/figure>\n\n\n\n<p>Unser <meta charset=\"utf-8\">monatlich wiederkehrender Umsatzes (MRR) stieg im April leicht um +0.2% auf 12&#8217;546 Fr. Das ist immerhin unser h\u00f6chster MRR bislang und der achte Monat in Folge mit einem Umsatzwachstum.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/friendly.baremetrics.com\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Zum \u00f6ffentlichen Umsatz-Dashboard<\/a><\/div>\n<\/div>\n\n\n\n<p>Zum zweiten Mal hatten wir zus\u00e4tzlichen einmaligen Umsatz durch Consulting. Im April ergab das 780 Fr., das sind -49% weniger als im M\u00e4rz.<\/p>\n\n\n\n<p>Unsere Kosten stiegen nochmals leicht um +1% auf 19&#8217;091 Fr. Wir hatten weniger Ausgaben f\u00fcr Freelancer, daf\u00fcr haben wir leider versehentlich unser Budget f\u00fcr Suchmaschinenwerbung deutlich \u00fcberzogen. <\/p>\n\n\n\n<p>Alles drei zusammen \u2013 stagnierender wiederkehrender Umsatz, weniger einmaliger Umsatz und h\u00f6here Kosten \u2013&nbsp;f\u00fchren zu einem um +36% gestiegenen Verlust von -6&#8217;545 Fr. Das ist unser h\u00f6chster Verlust bislang und sehr entt\u00e4uschend.<\/p>\n\n\n\n<p>Eine Trendumkehr ist immerhin in Sicht. Auf unsere Einnahmen haben wir nur begrenzten Einfluss, auf unsere Ausgaben umso mehr. Die Kosten f\u00fcr Suchmaschinenwerbung haben wir wieder fest im Griff. Sie liegen aktuell im Mai deutlich unter dem April. Ausserdem hat uns ein Mitarbeiter auf eigenen Wunsch verlassen, ab Mai sinken also auch unsere Lohnkosten (siehe weiter unten).<\/p>\n\n\n\n<p>Auch f\u00fcr April teilen wir wieder alle unsere Kosten inklusive L\u00f6hnen. Hier sind sie:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1846\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-kosten-april-2022.jpg\" alt=\"\" class=\"wp-image-5043\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-kosten-april-2022.jpg 1536w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-kosten-april-2022-250x300.jpg 250w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-kosten-april-2022-1278x1536.jpg 1278w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-kosten-april-2022-540x649.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-kosten-april-2022-1080x1298.jpg 1080w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alles-gute-brady\">Alles Gute, Brady<\/h2>\n\n\n\n<p><a href=\"https:\/\/friendly.ch\/de\/november-2021\">Seit November 2021<\/a> hat uns Brady Cargle vollzeitlich als Entwickler unterst\u00fctzt. In dieser Zeit hat er unter anderem Bugs in Friendly Automate behoben, ein <a href=\"https:\/\/de.wordpress.org\/plugins\/friendly-automate\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">WordPress-Plugin f\u00fcr Friendly Automate<\/a> erstellt und das <a href=\"https:\/\/de.wordpress.org\/plugins\/friendly-analytics\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">WordPress-Plugin f\u00fcr Friendly Analytics<\/a> verbessert.<\/p>\n\n\n\n<p>Im April hat Brady sich entschieden, eine neue Stelle bei einer anderen Firma anzutreten. Wir danken Brady f\u00fcr die geleistete Arbeit und w\u00fcnschen ihm alles Gute f\u00fcr seinen Weg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"unser-popularster-blogbeitrag-in-diesem-jahr-das-ende-von-universal-analytics\">Unser popul\u00e4rster Blogbeitrag in diesem Jahr: Das Ende von Universal Analytics<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/friendly.ch\/de\/bye-ga\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1050\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/04\/bye-ga.jpg\" alt=\"\" class=\"wp-image-5012\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/04\/bye-ga.jpg 2000w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/04\/bye-ga-300x158.jpg 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/04\/bye-ga-1536x806.jpg 1536w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/04\/bye-ga-540x284.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/04\/bye-ga-1080x567.jpg 1080w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/04\/bye-ga-1980x1040.jpg 1980w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<p>Im April <a href=\"https:\/\/friendly.ch\/de\/bye-ga\">ver\u00f6ffentlichten wir<\/a> einen Blogbeitrag zur Ank\u00fcndigung von Google, das bisherige Google Analytics (Universal Analytics) zum 1. Juli 2023 abzuschalten. <\/p>\n\n\n\n<p>Dieses Datum scheint noch weit in der Zukunft zu liegen. Wir zeigten jedoch auf, dass Unternehmen bereits <a href=\"https:\/\/friendly.ch\/de\/bye-ga\">bis Juni 2022 handeln<\/a> m\u00fcssen, um weiterhin ein leistungsf\u00e4higes Analytics-Setup zu haben.<\/p>\n\n\n\n<p>Der Beitrag kam an: mit bislang 458 Aufrufen war er unser popul\u00e4rster Blogpost in diesem Jahr (die Eintr\u00e4ge davor sind allgemeine Seiten, keine Blogbeitr\u00e4ge):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1272\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/bye-ga-stats-de.jpg\" alt=\"\" class=\"wp-image-5047\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/bye-ga-stats-de.jpg 2000w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/bye-ga-stats-de-300x191.jpg 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/bye-ga-stats-de-1536x977.jpg 1536w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/bye-ga-stats-de-540x343.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/bye-ga-stats-de-1080x687.jpg 1080w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/bye-ga-stats-de-1980x1259.jpg 1980w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>In unserem <a href=\"https:\/\/app.friendlyanalytics.ch\/demo\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">\u00f6ffentlichen Analytics-Dashboard<\/a> kannst Du \u00fcbrigens alle weiteren Aspekte unserer Website auswerten. Wir arbeiten nat\u00fcrlich mit unserer <a href=\"https:\/\/friendly.ch\/de\/analytics\">eigenen Analytics-Software<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>+0.2% wiederkehrender Umsatz, +36% Verlust und ein Abschied: willkommen bei unserem Open Startup Report f\u00fcr April 2022. Der April bei Friendly in Zahlen \ud83d\udcb3 MRR (Monatl. wiederkehrender Umsatz):&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[10],"coauthors":[15],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2022\/05\/friendly-open-startup-april-2022-de-2b.jpg","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/de\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unser h\u00e4rtester Monat: Open Startup Report April 2022 - Friendly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendly.ch\/de\/april-2022\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unser h\u00e4rtester Monat: Open Startup Report April 2022\" \/>\n<meta property=\"og:description\" content=\"+0.2% wiederkehrender Umsatz, +36% Verlust und ein Abschied: willkommen bei unserem Open Startup Report f\u00fcr April 2022. 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