{"id":6168,"date":"2023-01-17T04:00:22","date_gmt":"2023-01-17T03:00:22","guid":{"rendered":"https:\/\/friendly.ch\/de\/?p=6168"},"modified":"2023-01-18T04:33:29","modified_gmt":"2023-01-18T03:33:29","slug":"dezember-2022","status":"publish","type":"post","link":"https:\/\/friendly.ch\/de\/dezember-2022","title":{"rendered":"Friendly ist \u00abprofitabel\u00bb: Open Startup Report Dezember 2022"},"content":{"rendered":"\n<p>Wir feiern den zweiten \u00abprofitablen\u00bb Monat unserer Geschichte: willkommen bei unserem Open Startup Report f\u00fcr Dezember 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"der-juli-bei-friendly-in-zahlen\">Der Dezember bei Friendly in Zahlen<\/h2>\n\n\n\n<ul>\n<li>\ud83d\udcb3 MRR (Monatl. wiederkehrender Umsatz): CHF 13&#8217;930 (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-green-color\">+1%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udcb5 Einmalige Ums\u00e4tze (Consulting): CHF 4&#8217;751 (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-green-color\">+156%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udcb8 Kosten: CHF 18&#8217;221 (-)<\/li>\n\n\n\n<li>\ud83e\uddfe Gewinn \/ Verlust: CHF 460 (-)<\/li>\n\n\n\n<li>\ud83d\udc69 Aktive Kundinnen: 84  (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-green-color\">+8%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udc94 K\u00fcndigungen (customer churn): 2.8% (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-red-color\">+8%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udc4b Neue Trials: 5 (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-red-color\">-17%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udd0e Website-Besuche: 4&#8217;093 (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-red-color\">-4%<\/mark>)<\/li>\n<\/ul>\n\n\n\n<p>Das bewegte uns im Dezember:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wiederkehrender-umsatz-und-verlust-gestiegen\">Der zweite \u00abprofitable\u00bb Monat<\/h2>\n\n\n\n<p>Im Dezember waren wir \u00fcberraschend \u00abprofitabel\u00bb.&nbsp;Das ist neben dem <a href=\"https:\/\/friendly.ch\/de\/juni-2021\">Juni 2021<\/a> erst der zweite Monat in der Geschichte von Friendly, in dem wir das geschafft haben.<\/p>\n\n\n\n<p>\u00abProfitabel\u00bb steht allerdings bewusst in Anf\u00fchrungszeichen. Zum einen zahle ich mir selbst immer noch kein Gehalt aus. Zum anderen ist noch nicht klar, ob wir diesen Zustand bereits dauerhaft werden halten k\u00f6nnen.<\/p>\n\n\n\n<p>Dennoch sind wir stolz darauf. Es zeigt, dass wir in der Lage sind, nachhaltig zu wirtschaften \u2013&nbsp;und dass echte Profitabilit\u00e4t in greifbarer N\u00e4he ist.<\/p>\n\n\n\n<p>Es gibt zwei Entwicklungen, die diesen Meilenstein erm\u00f6glicht haben. Zum einen <a href=\"https:\/\/friendly.ch\/de\/lohn-jozsef\">verzichtete<\/a> unser Team freiwillig auf einen Teil ihres Lohns. Dadurch <a href=\"https:\/\/friendly.ch\/de\/november-2022\">sanken unsere Kosten<\/a> bereis im November. Im Dezember konnten wir mit Kosten von CHF 18&#8217;221 dieses tiefere Niveau halten:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"1802\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-kosten-dezember-2022.jpg\" alt=\"\" class=\"wp-image-6170\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-kosten-dezember-2022.jpg 1532w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-kosten-dezember-2022-255x300.jpg 255w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-kosten-dezember-2022-1306x1536.jpg 1306w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-kosten-dezember-2022-540x635.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-kosten-dezember-2022-1080x1270.jpg 1080w\" sizes=\"(max-width: 1532px) 100vw, 1532px\" \/><\/figure>\n\n\n\n<p>Zum anderen war der Dezember enorm erfolgreich im Bezug auf Consulting-Dienstleistung wie der Erstellung individueller E-Mail-Vorlagen, Umsetzungen von Kampagnen und Beratung zu Web Analytics. Unser Consulting-Umsatz stieg im Dezember um +156% auf rekordhohe CHF 4&#8217;751.<\/p>\n\n\n\n<p>Unser monatlich wiederkehrender Umsatz mit Software-Abos stieg nach dem <a href=\"https:\/\/friendly.ch\/de\/oktober-2022\">Einbruch im Oktober<\/a> zum zweiten Mal in Folge erneut. Im Vergleich zum November verbuchten wir eine Steigerung um +1% auf CHF 13&#8217;930:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"672\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-mrr-december-2022.png\" alt=\"\" class=\"wp-image-6174\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-mrr-december-2022.png 1500w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-mrr-december-2022-300x134.png 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-mrr-december-2022-540x242.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-mrr-december-2022-1080x484.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Unser MRR von Dezember 2021 bis Dezember 2022<\/figcaption><\/figure>\n\n\n\n<p>Diese Effekte zusammen f\u00fchrten zu einem kleinen \u00abGewinn\u00bb von immerhin CHF 460. <\/p>\n\n\n\n<p>Unser Ziel f\u00fcr 2023 ist es, wie erw\u00e4hnt dauerhaft profitabel zu werden. <a href=\"https:\/\/friendly.ch\/de\/keine-investoren\">Ohne Investoren<\/a> ist dies auch der einzige Weg, die Zukunft von Friendly zu sichern und langfristig am Markt zu bleiben.<\/p>\n\n\n\n<p>Wir haben eine <a href=\"https:\/\/friendly.ch\/de\/keine-investoren\">Exist-Strategie<\/a>, keine Exit-Strategie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wir feiern den zweiten \u00abprofitablen\u00bb Monat unserer Geschichte: willkommen bei unserem Open Startup Report f\u00fcr Dezember 2022. Der Dezember bei Friendly in Zahlen Das bewegte uns im Dezember:&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[10],"coauthors":[15],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/01\/friendly-open-startup-dezember-2022.jpg","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/de\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Friendly ist \u00abprofitabel\u00bb: Open Startup Report Dezember 2022 - Friendly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendly.ch\/de\/dezember-2022\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Friendly ist \u00abprofitabel\u00bb: Open Startup Report Dezember 2022\" \/>\n<meta property=\"og:description\" content=\"Wir feiern den zweiten \u00abprofitablen\u00bb Monat unserer Geschichte: willkommen bei unserem Open Startup Report f\u00fcr Dezember 2022. 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