{"id":6390,"date":"2023-03-14T10:29:04","date_gmt":"2023-03-14T09:29:04","guid":{"rendered":"https:\/\/friendly.ch\/de\/?p=6390"},"modified":"2023-04-04T13:43:25","modified_gmt":"2023-04-04T11:43:25","slug":"februar-2023","status":"publish","type":"post","link":"https:\/\/friendly.ch\/de\/februar-2023","title":{"rendered":"Ein Schritt zur\u00fcck, zwei nach vorn: Open Startup Report Februar 2023"},"content":{"rendered":"\n<p>Unser Software-Umsatz ist auf Rekord-Niveau, die Kosten sind gesunken, der Consulting-Umsatz allerdings leider auch: willkommen bei unserem Open Startup Report f\u00fcr Februar 2023. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"der-juli-bei-friendly-in-zahlen\">Der Februar bei Friendly in Zahlen<\/h2>\n\n\n\n<ul>\n<li>\ud83d\udcb3 MRR (Monatl. wiederkehrender Umsatz): 14\u202f470 CHF (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-green-color\">+1%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udcb5 Einmalige Ums\u00e4tze (Consulting): 4\u202f417 CHF (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-red-color\">-20%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udcb8 Kosten: 19\u202f335 CHF (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-green-color\">-4%<\/mark>)<\/li>\n\n\n\n<li>\ud83e\uddfe Gewinn \/ Verlust: -448 CHF (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-red-color\">+38%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udc69 Aktive Kundinnen: 89  (-)<\/li>\n\n\n\n<li>\ud83d\udc94 K\u00fcndigungen (customer churn): 1.7% (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-green-color\">-53%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udc4b Neue Trials: 8 (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-red-color\">-43%<\/mark>)<\/li>\n\n\n\n<li>\ud83d\udd0e Website-Besuche: 3\u202f034 (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-red-color\">-12%<\/mark>)<\/li>\n<\/ul>\n\n\n\n<p>Das bewegte uns im Februar:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wiederkehrender-umsatz-und-verlust-gestiegen\">Die Einnahmen: wiederkehrender Software-Umsatz stieg leicht, Consulting-Umsatz gesunken<\/h2>\n\n\n\n<p>Unser monatlich wiederkehrender Umsatz mit Software-Abos stieg zum vierten Mal in Folge. Er erh\u00f6hte sich im Vergleich zum Januar um +1% auf 14\u202f470 CHF. Das ist erneut der h\u00f6chste Software-Umsatz unserer Geschichte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2326\" height=\"1156\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023.png\" alt=\"\" class=\"wp-image-6394\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023.png 2326w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023-300x149.png 300w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023-1536x763.png 1536w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023-2048x1018.png 2048w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023-540x268.png 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023-1080x537.png 1080w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-mrr-february-2023-1980x984.png 1980w\" sizes=\"(max-width: 2326px) 100vw, 2326px\" \/><figcaption class=\"wp-element-caption\">Unser MRR von Februar 2022 bis Februar 2023<\/figcaption><\/figure>\n\n\n\n<p>Unser Umsatz durch Consulting sank um -20% auf 4\u202f417 CHF. Schwankungen der Auftragslage in diesem Bereich sind leider normal. Die gr\u00f6ssten Consulting-Projekte im Februar waren die Erstellung diverser E-Mail-Vorlagen im Corporate Design unserer Kunden f\u00fcr Friendly Automate und komplexe Integrationen von Friendly Analytics. <\/p>\n\n\n\n<p>Die Summe unserer Einnahmen betrug 18\u202f887 CHF \u2013 das sind wegen des R\u00fcckgangs beim Consulting knapp 1\u202f000 CHF weniger als im Vormonat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Kosten: gesunken durch weniger Personalaufwand<\/h2>\n\n\n\n<p>Unsere Kosten sanken um -4% auf 19\u202f335 CHF. Wir konnten einen gr\u00f6sseren Teil unseres Consultings mit unseren Angestellten abdecken und mussten so weniger Leistungen von Freelancern einkaufen. Auch sanken die Kommissionen an Vermittlungspartner leicht.<\/p>\n\n\n\n<p>Hier sind alle unsere Kosten inklusive L\u00f6hne f\u00fcr Februar 2023:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1554\" height=\"1872\" src=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-kosten-februar-2023.jpg\" alt=\"\" class=\"wp-image-6395\" srcset=\"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-kosten-februar-2023.jpg 1554w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-kosten-februar-2023-249x300.jpg 249w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-kosten-februar-2023-1275x1536.jpg 1275w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-kosten-februar-2023-540x651.jpg 540w, https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-kosten-februar-2023-1080x1301.jpg 1080w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fazit: Ein Schritt zur\u00fcck, zwei nach vorn<\/h2>\n\n\n\n<p>Auf der einen Seite ist unser Verlust leider etwas gestiegen, gleichzeitig ist unser n\u00e4chstes Ziel der \u00abProfitabilit\u00e4t\u00bb, noch ohne meinen Lohn, in greifbarer N\u00e4he.<\/p>\n\n\n\n<p>Unser Hauptziel ist, wirklich profitabel zu werden, indem wir auch mir einen fairen Lohn auszahlen k\u00f6nnen. Der letzte Monat war in Bezug darauf ein kleiner Schritt zur\u00fcck. Unsere Feedbacks aus dem Markt und das Potential unserer Software stimmen mich hingegen zuversichtlich, dass wir k\u00fcnftig wieder einige grosse Schritte nach vorne machen werden.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unser Software-Umsatz ist auf Rekord-Niveau, die Kosten sind gesunken, der Consulting-Umsatz allerdings leider auch: willkommen bei unserem Open Startup Report f\u00fcr Februar 2023. Der Februar bei Friendly in&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[10],"coauthors":[15],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/de\/wp-content\/uploads\/2023\/03\/friendly-open-startup-februar-2023.jpg","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/de\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ein Schritt zur\u00fcck, zwei nach vorn: Open Startup Report Februar 2023 - Friendly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendly.ch\/de\/februar-2023\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein Schritt zur\u00fcck, zwei nach vorn: Open Startup Report Februar 2023\" \/>\n<meta property=\"og:description\" content=\"Unser Software-Umsatz ist auf Rekord-Niveau, die Kosten sind gesunken, der Consulting-Umsatz allerdings leider auch: willkommen bei unserem Open Startup Report f\u00fcr Februar 2023. 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