Web Analytics & Marketing Automation with Swiss 
privacy
Trusted by corporations, governments, SMEs, and NGOs to grow with full compliance, user privacy, and expert support.
Over 190 privacy-conscious companies use Friendly
Two essential tools, one trusted partner.
nFADP (CH) and GDPR (EU) compliant
The Swiss alternative to Google Analytics
Understand how people use your website and improve your marketing results.
Privacy-first marketing automation
Connect with your customers where they are with forms, email campaigns and automations.
THE PROBLEM
The hidden cost of big platforms
Most fall short where it matters most: service, compliance, and control.
Slow or no support
When problems arise, help is often slow, generic, or hard to reach. Leaving your team stuck when it matters most.
No control over your data
Data is stored in unknown locations, with unclear compliance. nFADP and GDPR risks are built in.
One-size-fits-none
Most platforms weren’t built to adapt. You’re forced to work around their limits instead of tailoring them to your needs.
“Try to reach someone at Google, have fun.”
OUR SOLUTION
Why leading organizations trust Friendly
Open-Source freedom with Swiss precision 
Our tools are built on Matomo and Mautic, open-source platforms trusted by millions around the world. You get all the flexibility and control you need, combined with the reliability and precision of Swiss engineering.
Fully customizable. No vendor lock-in. No hidden traps.
nFADP & GDPR compliance
Our products are designed to strictly meet nFADP, GDPR, and global privacy standards. Our ISO certification proves your data is protected and helps you stay compliant.
True data sovereignty
Your data stays exclusively in Switzerland (or the EU on request), safely hosted on private servers or on-premise, so you never have to worry about privacy breaches or Big Tech exploiting your users’ data.
Deep expertise
Our team includes a Matomo core team member and Mautic’s former Product Team Lead. We know these tools deeply and help you get the most out of them.
Fully customizable
We tailor the software to your specific needs, from custom features to workflows. We are enterprise-ready, with custom agreements (DPA, DORA, NDA, SLA).
Reliable support
Our Swiss and EU based team gives you fast, personal, expert support from onboarding to long-term success. No ticket queues or slow responses.
TESTIMONIALS
What privacy-conscious brands say about us
From NGOs to banks and public institutions, 190+ organizations trust Friendly to power their marketing, ethically and effectively.
The other day I called Lukas with a problem and he informed Peter directly. The problem was solved within two hours – that’s never happened to me before. That’s very special. Try to reach someone at Google, have fun. 😉
Livia Schwander
Digital Marketing Manager
Friendly Automate exceeded our expectations. Thanks to Friendly Automate, not only do we save time and generate more inquiries – on top of that, I’m looking forward to sending out the next newsletter.
Annett Sprenger
Head of Knie’s event location “Zauberhut”
We are proud of what we have achieved with Friendly Automate. I am particularly pleased with the increased number of participants at congresses and events thanks to the simplified digital registration option and the high response to our newsletter. Our customers, mostly doctors, are satisfied and so are we.
Astrid Giebel
Head of Product Management DACH
Thanks to Friendly Automate, we didn’t just find a tool — we found a strategic partner that helped us target our audiences and drastically increase lead generation. Luke’s knowledge, support, and advice are exceptional. That’s what enabled us to truly understand and fully leverage the potential of Friendly Automate.
Matthias Wagner
Chief Technical Officer
Case studies
Read the stories of companies who chose privacy and performance.
OPEN STARTUP MOVEMENT
Radically transparent
At Friendly, transparency isn’t a buzzword. It’s how we work. From revenue to salaries, we put it all out in the open so you can see exactly who we are and how things are going.
Take a peek behind the scenes.
Need help getting started?
Whether you’re migrating from another platform or just exploring your options, we’re here to help. No pressure, just honest answers from a team that cares about your privacy and your goals.
Book a free consultation or send us your questions.
