All the features for privacy-first insights
Friendly Analytics offers everything you need to make informed, privacy-first decisions.
Core web analytics
Everything you’d expect and more.
Traffic overview
See visits, bounce rate, time on site, and session data. Everything you need to understand overall performance.
Top pages & exits
Identify your most visited pages, where users land, and where they drop off.
Real-time view
Watch live visitor activity, pages being viewed, and goals in real time.
Engagement metrics
Track repeated visits, pages per session, and how long users stay on your site.
Devices & browsers
See which operating systems, browsers, screen sizes, and devices your visitors use.
Traffic sources
Understand exactly where your visitors come from: search engines, campaigns, websites, or social media.
Campaigns & UTM tracking
Measure the performance of your marketing campaigns with support for UTM tags and ad platforms.
Custom dashboards
Create dashboards tailored to your team’s needs with widgets and filters that show only what matters.
Row evolution
Track the performance of any metric over time, directly from any report row.
Keyword and SEO insights
Unlock keyword performance data to optimize your search visibility.
User behavior & UX insights
Visualize how people really use your website.
Heatmaps
See where users click, scroll, or move their cursor. Understand what they focus on and what they ignore.
Session recordings
Replay real, privacy-friendly user sessions to observe how visitors interact with your site.
Funnels
Visualize each step in your conversion paths and identify where users drop off.
Form analytics
Discover where users abandon your forms and which fields cause friction.
Site speed
Measure how quickly your pages load and identify performance issues.
User flow
Follow the most common paths visitors take through your site.
Page transitions
Understand what users viewed before and after a specific page.
Media analytics
Track how users interact with video or audio content on your site.
Event tracking
Capture actions like downloads, button clicks, and outbound link interactions.
Content tracking
Monitor impressions, clicks, and CTRs for banners or key content blocks.
Offline tracking support
Capture user activity even without internet access, then sync data later.
Conversion & ecommerce
Measure what drives results and optimize with clarity.
Goal tracking
Track key actions like page views, time spent, downloads, or custom events that signal success.
Ecommerce analytics
Monitor product views, purchases, cart activity, and revenue to understand customer behavior.
Conversion funnels
See where visitors drop off in your purchase or sign-up flow so you can fix weak spots.
A/B testing
Test different versions of a page or form and learn what performs best through real visitor data.
Campaign performance
Evaluate how emails, ads, and UTM-tagged links contribute to conversions.
Ad tracking
Track results from Google Ads, Bing Ads, and others without compromising user privacy.
Attribution insights
Understand which marketing channels deserve credit for conversions.
Custom reports
Create and share tailored reports that highlight the metrics your team cares about most.
Scheduled reports
Automatically send regular reports to your team via email in PDF or HTML format.
Audience & segmentation
Understand who visits your site and how they behave.
Geolocation
See where your visitors come from, down to the country and region level.
Custom dimensions
Assign any custom data to your visitors or actions and get detailed reports on visits, conversions, and page views for each value.
User ID tracking (optional)
Measure individual users across sessions and devices for a more accurate view of behavior. (This feature is disabled by default to maintain maximum data privacy. It can be enabled on request for enterprise clients).
Internal search tracking
Track what users search for on your website to better understand their intent.
Visitor profiles
View anonymized activity logs and behavior summaries for each visitor. See how they navigate and engage without ever collecting personal data.
Visit log
Dive into anonymized individual sessions to see every action a visitor took on your site.
Cohort analysis
Compare groups of users based on shared traits or actions to see how they behave over time.
Segmentation builder
Create custom audience segments using over 100 filters and logic rules.
Privacy & compliance
Built for strict data protection laws like nFADP and GDPR.
Cookieless tracking
Track 100% of your visitors without placing cookies or asking for consent.
IP anonymization
Automatically anonymize visitor IPs to protect user identities.
Do Not Track support
Respect browser privacy settings that request not to be tracked.
Consent management
Choose whether to ask for user consent and how to handle it. Use our opt-out iframe or manage your own logic.
Data subject rights tools
Fulfill nFADP and GDPR obligations with features for data access, deletion, and opt-out requests.
Full data ownership
All data is stored in Switzerland or the EU or on-premise. Never shared with third parties.
ISO-certified infrastructure
Friendly Analytics is hosted on infrastructure certified under ISO 27 001 and 9 001 for information security and quality management.
Log and data retention settings
Set automatic rules to delete old logs and reports for compliance or storage control.
Integration & API
Friendly adapts to your tools, workflows, and technical environment.
Google Analytics import
Migrate your historical data from Universal Analytics and GA4 to keep your reporting consistent.
Ad platform integrations
Track ad performance from Google Ads, Bing Ads, and others without third-party trackers.
REST API
Access all your data through a full-featured API for custom dashboards, exports, or automation.
Tracking API clients
Use PHP, JavaScript, Java, C#, or mobile SDKs to track activity from any device or app.
CMS and ecommerce plugins
Connect easily with WordPress, WooCommerce, Magento, Drupal, and more than 100 platforms.
Tag Manager
Add and manage tracking tags without using Google tools, thanks to the built-in tag manager.
Custom alerts
Get notified when key metrics rise or drop.
Custom logo and UI branding
Add your own logo and colors to reports and dashboards.
Mobile & app analytics
Track user behavior beyond the browser.
SDKs for iOS and Android
Integrate analytics directly into your mobile apps using official SDKs.
Event tracking for apps
Measure custom actions like taps, scrolls, views, or in-app purchases.
Cross-device tracking
Use User ID to follow individuals across mobile apps and websites. (This feature is disabled by default to maintain maximum data privacy. It can be enabled on request for enterprise clients).
App performance insights
Monitor load times and responsiveness across different devices and OS versions.
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