Google makes money with advertising. A lot of money. To do this, the company needs data that your website visitors provide involuntarily. This incentive does not exist with us, because we finance ourselves directly through fair fees.
Differences between Friendly Analytics and Google Analytics include:
| Friendly Analytics | Google Analytics | |
|---|---|---|
| Location | Switzerland | USA |
| Data Sovereignty | Yes, inexpensive | Yes, at costs of more than $130,000 per year |
| Conflict of Interest | No data sharing | Uses data for advertising |
| Open Source | Yes | No |
| Precision | High | Lower (sampling) |
| Ad blockers | Very rarely blocked | Frequently blocked |
Location
As a US company, Google stores data in the USA and has to cooperate with the NSA. We, on the other hand, store all data in Switzerland with providers headquartered in Switzerland.
Data Sovereignty
With Google Analytics, you get the raw data in the paid version “Google Analytics 360”, which costs around $130,000 per year. We give you access to the raw data a little cheaper.
No Conflict of Interest
Google makes money with advertising. A lot of money. To do this, the company needs data that your website visitors provide involuntarily. This incentive does not exist with us, because we finance ourselves directly through fair fees.
Open Source
Friendly Analytics is based on the open source solution Matomo, whose source code is publicly available. With Google, on the other hand, you cannot check which guidelines are being met.
Precision
In the free version, Google Analytics does not evaluate all visits, but only a part. It then extrapolates this to the total quantity. Due to the so-called “sampling”, the accuracy suffers. We, on the other hand, process every single interaction.
No ad blockers
Many ad blockers prevent the Google Analytics tracking code from loading. These visitors then do not appear in your statistics. To our knowledge, Friendly Analytics is not suppressed by any ad blocker.
