The most popular Swiss Google Analytics alternative
Friendly Analytics is the Swiss web analytics software. Improve your website, increase revenue and optimize your marketing strategy. Without compromising on data protection by hosting in Switzerland and complying with the nFADP (CH) and the GDPR (EU).
Friendly Analytics’ professional analytics tools (live demo) allow you to better understand the behavior and characteristics of your website’s visitors. By analyzing the acquisition process, you can understand which traffic channels and which advertising campaigns have generated how many leads and sales. And by measuring goals and funnels, you can improve the site’s conversion rate and fix weaknesses. This not only improves user experience, but ultimately increases revenue.
Do without cookie banners
Friendly Analytics does not set cookies and does not store any personal data. Therefore, you can use our software without having to display an info banner (Switzerland) or obtain consent via a cookie banner or a consent management platform (EU). This means you can capture 100% of your visitors from the EU – not just those who have given consent.
Benefit from legal certainty and data protection
Friendly Analytics is compliant with the Swiss nFADP and the GDPR of the EU. Our headquarters are in Switzerland in the heart of Europe. We host all your data in Switzerland with local providers and not in the clouds of the tech giants from the USA. This way you protect the data of your customers, strengthen the trust in your company and safeguard yourself legally.
Seize the opportunities of open source
Friendly Analytics is Matomo-as-a-Service. Matomo is the world’s most popular open-source software for web analytics, used by the Swiss Federal Council, the Swiss Parliament and the EU Commission, among others. We use an unmodified version of Matomo. This way you don’t have a “lockin effect”. You can host the software with your data yourself at any time or take it to another provider that also relies on Matomo. Our added value is secure hosting in Switzerland, support and expertise in configuration. Our Peter Boehlke is a member of the Matomo core team.
Get personalized advice
We are happy to support your company with the introduction of Friendly Analytics. Whether you need help creating tracking concepts, setting up goal measurements, tag manager setup, training or advice on data protection and consent management – we offer you everything from a single source. Our team is friendly, competent and always just a message away.
Rely on certified information security and quality
Friendly is certified in accordance with ISO 27 001 (information security) and ISO 9 001 (quality management). This ensures that your data is protected in the best possible way and that we can guarantee the quality of our products under all circumstances.
And that’s not all
All features mentioned so far are already available in our Starter subscription. With the Professional version, you also benefit from the following pro features:
Tag Manager
Friendly Analytics Professional includes a complete tag manager with comparable functionality to Google Tag Manager (GTM).
Heatmaps
Visually see how far your visitors scroll on a page, where they click, and where they move their mouse.
Funnels
Analyze intermediate steps of a conversion and drive more users to the goal.
Banks, insurance companies, online stores, educational institutions, aid organizations and industrial companies value Friendly Analytics as powerful and privacy-friendly software for web analytics.
We were never completely satisfied with the privacy provisions of Google Analytics. We decided to use Friendly Analytics because the data is hosted entirely in Switzerland. We find the transparent, competent and above all personal advice very positive. We were particularly impressed by the short response time for individual inquiries.
We use Friendly Analytics as a privacy friendly alternative in our analytics setup. For our brand JOOP! we could already gain valuable insights with the tool to optimize our pages and content for our customers and make them even more attractive.
Kevin Bogatzky, Head of E-Sales & Communication, HOLY FASHION GROUP (Strellson | JOOP! | windsor.)
It was important to OpStack to get meaningful website analytics without burdening our visitors experience from either a performance or privacy perspective. We searched amongst alternatives and selected Friendly. Friendly Analytics lets us understand how the market engages with our website while making it clear that OpStack respects the privacy of our clients and prospects. The product is efficient and effective; Stefan and team are responsive and easy to work with. A win all around.
Google makes money with advertising. A lot of money. To do this, the company needs data that your website visitors provide involuntarily. This incentive does not exist with us, because we finance ourselves directly through fair fees.
