Like 
Google Analytics
But Swiss 
and private 
Privacy-first web analytics for businesses who care about their users’ data and stress-free nFADP & GDPR compliance.
Over 190 privacy-conscious companies use Friendly
The problem
Google Analytics is costing you more than you think
It might be free, but with hidden cost.
They sell your users’ data
Google tracks your visitors and profits from their data, putting you at risk of nFADP/GDPR violations and breaking trust with your audience.
Cookie banners kill your conversions
You need them to stay compliant, but they annoy users and are shown to reduce conversions by up to 10%.
Your numbers are unreliable
GA misses visitors due to cookie opt-outs and ad blockers, then fills the gaps with sampled data. What you get are estimates, not facts.
You’re left on your own
When things break, there’s no one to call. No real person, no local help. Just generic docs and endless how-tos.
the swiss solution
Web analytics without compromise. Built for trust, clarity and total compliance.
Privacy by design
for total compliance
Your data stays yours, stored in Switzerland or the EU, never shared with third parties. Fully anonymized, fully compliant.
- nFADP & GDPR compliant
- ISO 27 001 & 9 001 certified
- Swiss, EU or on-premise secured servers
No more popups
more conversions
No cookie banners, no delays, no distractions. Friendly respects privacy by default, so visitors stay focused and more likely to convert.
- No cookie banner needed
- Instant page load, no blockers
- Better experience = better results
High fidelity data
confident decisions
No blind spots or sampling. You get real numbers from every visit. Your marketing decisions are based on truth, not guesses.
- 100% of visitors tracked
- No data sampling
- Live, customizable dashboard
Expert support
tailored solutions
Whether you’re a bank, NGO, or public service, you need more than a help doc. We offer support you can count on, and solutions that fit.
- Swiss-based expert team
- Fast, human support when you need it
- Consulting and custom integrations
Enterprise-ready
We work with banks, insurers, and public institutions, and we understand the requirements that come with it. From contracts to onboarding, you’re in expert hands.
Let’s discuss how we can meet your specific requirements.
Custom agreements
DPA, DORA, NDA and SLA agreements.
Certified infrastructure
ISO 27 001 & 9 001.
Hosting options
Swiss, EU or on-premise hosting.
Custom solutions
Tailored to your specific needs.
Open-Source freedom with Swiss precision 
Friendly Analytics is built on Matomo, the trusted open-source platform used by the UN, CNIL, and the European Commission.
You get the freedom and flexibility of open-source, with the reliability and precision of Swiss engineering.
Fully customizable. No vendor lock-in. No hidden traps.
Features
Privacy-friendly features for informed decisions
All the features you need to learn how people use your site without spying on their individual data.
Tag Manager
Add and manage tracking tags with full flexibility. No need for Google Tag Manager.
Heatmaps
See how far users scroll, where they click, and how they interact with your pages.
Funnels
Visualize each step of your conversion path and spot where users drop off.
Session recording
Watch privacy-friendly session replays to understand user journeys in detail.
A/B testing
Compare versions of a page or form to see what performs best.
Ecommerce
Track sales, products, and customer behavior to understand what drives revenue.
Ads tracking
Track conversions from Google and Bing Ads, without compromising privacy.
Form analytics
Understand how users interact with your forms and where they drop off.
Custom reports
Build tailored reports to track the metrics that matter to your team.
and more
TESTIMONIALS
Privacy-first organizations love Friendly
From SMEs to banks and public institutions, over 125 organizations trust Friendly Analytics to get accurate insights while staying fully compliant and in control.
The other day I called Lukas with a problem and he informed Peter directly. The problem was solved within two hours – that’s never happened to me before. That’s very special. Try to reach someone at Google, have fun. 😉
Livia Schwander
Digital Marketing Manager
We were never completely satisfied with the privacy provisions of Google Analytics. We decided to use Friendly Analytics because the data is hosted entirely in Switzerland. We find the transparent, competent and above all personal advice very positive. We were particularly impressed by the short response time for individual inquiries.
Martin Niederberger
Head of Communications
Friendly Analytics turns our website data into clear marketing priorities we can act on. And when we need help, your dedicated team is just as clear and practical, turning complexity into action. We appreciate your professional and prompt support.
Philipp Steiner
Marketing Communication Specialist
We use Friendly Analytics as a privacy friendly alternative in our analytics setup. For our brand JOOP! we could already gain valuable insights with the tool to optimize our pages and content for our customers and make them even more attractive.
Kevin Bogatzky
Head of E-Sales & Communication
HOLY FASHION GROUP
Case studies
Read the stories of companies who chose privacy and performance.
Clear, predictable pricing.
Flexible plans for organizations that care about privacy, accuracy, and support. No hidden fees, no lock-in, and help when you need it.
Prices excl. VAT
-
Up to 100’000 hits /mo
-
1 website
What’s included:
-
All features (see here)
-
Unlimited users
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Swiss hosting
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Data Processing Agreement
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Email support (24h response)
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3 websites
What’s included:
-
All features (see here)
-
Unlimited users
-
Swiss hosting
-
Data Processing Agreement
-
Email support (24h response)
-
Hits per agreement
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Websites per agreement
Everything from Professional, plus:
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Custom legal agreements (DPA, DORA, NDA, SLA)
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Dedicated account manager
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Swiss, EU or on-premise hosting
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Support by email, phone and video calls
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Custom plugin configuration
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Individual cookie configuration
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Custom domain
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Dedicated instance
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Single Sign On
No compromise on what matters most
Privacy, accuracy and support you can count on. Always included.
- nFADP & GDPR compliance
- 100% accurate data
- No cookies banner needed
- Swiss-based expert team
- Full data ownership
- ISO 27 001 & 9 001 certified
FAQ
Frequently Asked Questions
Got questions? Let’s clear things up.
Getting started
Do you offer a free trial ?
We no longer offer free trials, as they generated too much overhead for us as a small team.
Instead, we now offer a 30-day money-back guarantee.
If Friendly Analytics does not meet your expectations, contact us within the first 30 days. We will then refund your payment in full—no questions asked.
How do I get started?
It’s simple:
1. Choose your plan – Pick the plan that matches your needs.
2. Sign up – Fill in your details and complete payment
3. We create your account – Our team sets up your account manually to ensure everything is configured correctly
4. Get access – You’ll receive your login credentials within 24 hours
Once you’re in, you can start installing the tracking code and migrating your data.
How easy is it to set up Friendly Analytics?
Very easy. Most customers are up and running in under 15 minutes.
Here’s how it works:
1. Install the tracking code. Choose your method:
- Copy and paste one line of code into your site
- Use a plugin (WordPress, Shopify, WooCommerce, etc.)
- Install via the Tag Manager
Our documentation guides you through every step.
2. Start tracking. That’s it. Your data starts flowing immediately.
Migrating from Google Analytics? You can import your historical data so you don’t lose your benchmarks.
Need help? Our Swiss-based team is here to answer questions and troubleshoot any issues. Just reach out.
Data protection and security
Where is the data stored and who has access?
We host Friendly Analytics exclusively in Swiss data centers with high security standards. The servers are operated by our ISO-certified hosting partners Infomaniak, Netstream, and Hosttech. Access to the data is limited to our internal team and is strictly for administrative purposes.
Does Friendly Analytics comply with Swiss data protection law (nFADP) and the GDPR?
Yes. Friendly Analytics is based on the open-source software Matomo and complies with both the revised Swiss Federal Act on Data Protection (nFADP) and the GDPR. We focus on data minimization, secure storage, and full data sovereignty for our customers.
What are the most important privacy settings?
Key settings include cookie-less operation, IP address anonymization, hiding URL parameters, and refraining from cross-device tracking without consent. Our software configuration is privacy-friendly by default.
Do I need a cookie banner?
It depends on your configuration and audience. With the default settings, Friendly Analytics runs entirely without cookies, so a banner is usually not required. If you enable cookie-based analytics features and target customers in the EU, a banner becomes necessary. We are happy to advise.
How long are my data retained?
You can set the retention period in Friendly Analytics. By default, raw data such as individual page views and events are deleted after a preset period, while aggregated reports are retained. If desired, you can set the retention period to unlimited.
Can you provide contracts like DPA, DORA, or NDA?
Yes. We have extensive experience with regulatory requirements and can provide all necessary enterprise-level agreements (e.g. DPA, DORA, NDA, SLA).
Is Friendly Analytics open-source?
Yes. Friendly Analytics is built on Matomo, the trusted open-source platform used by the UN, CNIL, and the European Commission. Our platform is enhanced to meet Swiss quality and privacy standards.
Who is behind Friendly?
Friendly is a Swiss company with a transparent business model, Swiss hosting, and a strong focus on data protection and security.
Is the solution maintained for the long term?
Yes. We build on proven open-source technology and ensure continuous updates, support, and enterprise-grade service agreements.
How reliable is the platform?
Friendly Analytics is built on mature, open-source foundations used by 1 million of websites and organizations worldwide. It is the trusted open-source platform used by the UN, CNIL, and the European Commission. Combined with our ISO-certified hosting and expert support, it’s a solution you can trust.
Data import, export, and migration
Can I import data from Google Analytics?
Yes. We can import almost all historical Google Analytics data into Friendly Analytics. Since this is a manual process, we bill for the time required.
Can I migrate data from other solutions?
Yes, in many cases migration is possible, either via existing import functions or custom scripts. Contact us to explore the options.
Can I export my data?
Yes. All collected data belong to you. We can transfer your data at any time to another Matomo instance. For Enterprise customers, we also offer a full database export. Exports are performed manually and billed based on effort.
Usage and integration
What happens if I exceed my traffic limits?
We’ll never cut off your tracking or surprise you with extra charges.
If you consistently exceed your plan’s traffic limit, we’ll reach out to help you upgrade to the right tier. It’s a smooth, transparent process.
You can monitor your usage in real-time from your dashboard.
Can I run Friendly Analytics alongside Google Analytics?
Yes, you can integrate Friendly Analytics in parallel, for example to compare numbers during testing.
Can I track iOS and Android mobile apps?
Yes. For mobile apps, you can use the official Matomo SDKs for iOS, Android, and many programming languages.
Does Friendly Analytics support SPAs and PWAs?
Yes. Friendly Analytics provides dedicated tracking methods for SPAs and PWAs to correctly capture page views and interactions.
Does Friendly Analytics have an API?
Yes. Friendly Analytics offers a comprehensive reporting API to automate data retrieval. You can also get a live export link for each report and integrate it with tools like Tableau or Metabase.
Ad performance and campaign measurement
Can I track conversions for Google or Bing Ads?
Yes, and without placing their tracking codes on your site. With our “Advertising Conversion Export” feature, we send conversions directly via API to Google or Bing in a privacy-friendly way, without disclosing additional personal data. This is the most privacy-friendly way to measure ad conversions and optimize your campaigns.
Pricing, terms, and additional services
Do you offer discounts for nonprofits or startups?
Yes. We offer special conditions for nonprofit organizations and young companies. Contact us for a tailored offer.
Is there a minimum contract term?
No. Our subscriptions can be canceled monthly.
How is billing calculated?
We bill based on the number of monthly hits. A hit is any request to the analytics server, for example tracking a page view, an event, a download, a click on an external link, an on-site search, or a content view.
Which additional features are included?
Friendly Analytics always includes the full Matomo feature set, including e-commerce tracking, conversion export, segmentation, API access, and heatmaps. A complete overview is available on our features page.
Which additional services does Friendly offer?
Beyond the software, we offer paid services on request such as onboarding, workshops, bespoke consulting, integration support, and SLA-backed support.
Get started
Make the switch to compliant and accurate analytics
Import your GA data, install one simple code, and get accurate, real-time insights. Hosted in Switzerland.
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