Friendly Automate is the HubSpot alternative for enterprise requirements—with clear data sovereignty, robust compliance, and genuine customizability. Friendly Automate combines the freedom of open source with Swiss precision and personal support.
Privacy and Compliance
HubSpot is a US company. Even if you use EU hosting, there remains a risk: US providers are subject to the CLOUD Act, meaning they must be prepared to hand over data to US authorities at any time, regardless of where it is stored. In addition, HubSpot states that it may share data with service providers outside Europe.
With Swiss company Friendly, your data remains in Switzerland (or in the EU upon request) – on certified infrastructure with clearly documented processes and without being passed on to third parties outside the agreed scope.
Data Sovereignty
With HubSpot, data, workflows, and content remain in a closed system. Exporting is limited, and self-hosting or switching to another provider is not possible.
Friendly Automate is based on open source (Mautic). You retain full control over your data and software at all times – including the option to host the solution on premise or switch to another provider.
Functionality
HubSpot offers extensive marketing features, but these are closely tied to its own ecosystem. Individual requirements or integrations outside the HubSpot stack can only be implemented to a limited extent.
Friendly Automate offers a similar range of features to the HubSpot Marketing Hub – from campaigns and segmentation to lead scoring and reporting. The key difference is that the features are openly expandable and can be adapted to your existing business logic.
Open Source
HubSpot’s source code is proprietary. Customizations, integrations, or audits at the code level are not possible – you are dependent on HubSpot’s roadmap and priorities.
Friendly Automate is completely transparent and based on the world’s leading open-source solution for marketing automation. You benefit from digital sovereignty, adaptability, and long-term independence – without lock-in.
Personal support
HubSpot offers solid but centralized support. As an enterprise customer, you get a dedicated contact person, but no regional, dedicated team that knows and supports your setup. And because HubSpot is a highly standardized platform, support options are limited to what the software allows.
With Friendly Automate, you have a dedicated point of contact who knows your setup and supports you personally, backed by an experienced team of Mautic experts in Switzerland and the EU. No call centers, no scripts – just direct access to friendly, accountable experts who respond quickly and work with you to design and implement solutions that fit your needs.
No pressure, just answers
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Let’s talk about your goals and explore how Friendly Automate can help you grow while staying in control of your data.
