HubSpot vs Friendly Automate
Why Friendly Automate is the Best HubSpot Alternative

HubSpot can do a lot, costs a lot, and has significant disadvantages when it comes to data protection.

Differences between Friendly Automate and HubSpot include:


HubSpot is a US company and transfers personal data to the USA. For hosting, HubSpot uses Amazon’s cloud. This poses a risk to data protection. Friendly however is a Swiss company and hosts your data in Switzerland with providers headquartered in Switzerland.


Friendly Automate offers a similar feature set as the Marketing Hub of HubSpot in the Professional Plan.


Friendly Automate costs significantly less than the Professional Plan from HubSpot for the Marketing Hub – at comparable performance.

No prepayment

HubSpot subscriptions starting with “Professional” must be paid for a full year in advance. With Friendly Automate, you remain flexible with monthly payments.

Data ownership

Friendly Automate is based on Mautic, the most popular open source marketing automation software. This means you don’t have a “lockin effect”. You can host the software with your data yourself at any time or take it to another provider who also relies on Mautic.

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