Mailchimp is a popular US newsletter and email marketing software.
Friendly Automate is the Swiss newsletter and email marketing software.
How do the two tools compare?
Mailchimp is a US company and transfers personal data to the USA. This poses a legal risk for companies operating in Europe. Friendly, on the other hand, is a Swiss company and hosts your data in Switzerland or in the EU (your choice) with providers headquartered in the respective region.
Friendly Automate offers a significantly larger feature set than Mailchimp as a complete marketing automation software.
Mailchimp is cheaper than Friendly Automate, but does not offer the same functionality. In addition, as a US company, Mailchimp cannot guarantee the same level of data protection for Swiss and European companies.
Friendly Automate is based on an open source solution. This means that you don’t have a “lock-in” effect, but can host the software with your data yourself at any time or switch to another provider that uses the same software.