Marketing automation software Swiss 
and privacy-first 
for companies who need total nFADP/GDPR compliance, customizability and real support.
Collect leads
Send campaigns
Automate workflows
Over 190 privacy-conscious companies use Friendly
The problem
Big platforms.
Big uncertainties.
You want to scale your marketing with confidence, but big all-in-one platforms bring their own set of problems.
Compliance is a grey area
US-based platforms rarely offer clear answers on nFADP or GDPR. You’re left hoping you’re not crossing a line.
No real control over your data
Your customer data might be stored (and used) anywhere. Sometimes even to train AI you didn’t opt into.
Customization doesn’t exist
These tools weren’t built to adapt. You bend your processes to fit them, not the other way around.
You’re left on your own
When something breaks, you’re stuck with ticket queues, scripted answers, and no real help.
the swiss solution
Streamline your marketing operations with confidence
Open-Source freedom with Swiss precision 
Friendly Automate is built on top of Mautic, the world’s largest open source marketing automation tool. You get all the flexibility and control you need, combined with the reliability and precision of Swiss engineering.
Fully customizable. No vendor lock-in. No hidden traps.
nFADP & GDPR compliance
Friendly Automate is designed to strictly meet nFADP, GDPR, and global privacy standards. Our ISO certification proves your data is protected and helps you stay compliant.
True data sovereignty
Your data stays exclusively in Switzerland (or the EU on request), safely hosted on private servers or on-premise, so you never have to worry about privacy breaches or Big Tech exploiting your users’ data.
Deep expertise
Our team includes Mautic’s former Product Team Lead. We know the tool deeply and help you get the most out of it.
Fully customizable
We tailor the software to your specific needs, from custom features to workflows. We are enterprise-ready, with custom agreements (DPA, DORA, NDA, SLA).
Reliable support
Our Swiss and EU based team gives you fast, personal, expert support from onboarding to long-term success. No ticket queues or slow responses.
Enterprise-ready
We work with banks, insurers, and public institutions, and we understand the requirements that come with it. From contracts to onboarding, you’re in expert hands.
Let’s discuss how we can meet your specific requirements.
Custom agreements
DPA, DORA, NDA and SLA agreements.
Certified infrastructure
ISO 27 001 & 9 001.
Hosting options
Swiss, EU or on-premise hosting.
Custom solutions
Tailored to your specific needs.
Features
Everything you need to automate your marketing
All in one privacy-first platform
Collect leads
Send campaigns
Automate workflowsCollect
Turn website visitors into qualified leads
Whether you need sign-up forms, lead magnet opt-ins, or full landing pages, Friendly Automate helps you collect exactly the data you need.
Forms
Build and embed custom forms in minutes. Use advanced fields and logic to collect only the data you need.
Landing pages
Create beautiful landing pages without your dev team. Perfect for lead magnets, events, or campaigns that need their own space.
Progressive profiling
Don’t overwhelm your prospects. Ask for information gradually, as the relationship grows.
Segmentation
Tag, segment and score contacts based on who they are or what they do, automatically.
Send
Send campaigns that actually connect
Reach the right people, on the right channels, with the right message.
Emails
Send emails or newsletters to specific audience segments. Perfect for updates, promotions, and regular communication.
Cross-channel
Go beyond email. Use SMS, WhatsApp, print mailings, or even web and in-app notifications.
Personalization
Use contact data to personalize your content automatically. Make every message feel timely and relevant.
Multilingual
Write and manage emails in multiple languages, from one place. Reach every audience in the language they prefer.
Automate
Automate what matters most
Save time and scale your marketing with powerful workflows, smart triggers, and personalized customers experiences.
Triggers & workflows
Set up automated flows that respond instantly to user actions. From emails to internal alerts, everything runs on autopilot.
Customer journey
Design complete journeys from first visit to conversion. Guide each contact with timely, relevant interactions.
Web personalization
Show tailored content on your website based on lead data and actions. Create experiences that feel made for each visitor.
Integration
Connect with your CRM, website, or external tools. Keep your systems in sync and running smoothly.
And much more
Friendly Automate comes packed with powerful tools that support privacy-first marketing strategies
Drag-and-drop builder
Create emails, forms, and landing pages visually. Start from scratch or use ready-made templates.
Email A/B testing
Test subject lines, layouts, or content variations to improve your open and conversion rates.
Tracking and analytics
See how users interact across your emails, pages, and campaigns in real time.
Advanced form builder
Build dynamic forms with conditional logic and custom fields. Perfect for surveys, contact forms or event sign-up.
Email scheduling
Plan and schedule emails at the right time for each segment or campaign.
Lead scoring
Score leads based on actions and attributes. Customize your model to focus on high-potential contacts.
Dashboards and reports
Track performance with built-in dashboards or build reports tailored to your goals.
Privacy controls
Adjust data collection and contact preferences to match your compliance needs.
API
Connect with your tools via API. Enable real-time, bi-directional sync with your stack.
TESTIMONIALS
Trusted by privacy-conscious teams
From public institutions to growing businesses, teams trust Friendly Automate to run privacy-first marketing at scale
With Friendly Automate, we have found exactly the solution we were looking for: A powerful, flexible and secure platform that helps us to simplify our event and newsletter processes. The personal support provided by Lukas Sigel, who is always on hand with help and advice, is particularly valuable. We feel in very good hands with Friendly Automate.
David Frey
Head of Communication and Politics
Friendly Automate exceeded our expectations. Thanks to Friendly Automate, not only do we save time and generate more inquiries – on top of that, I’m looking forward to sending out the next newsletter.
Annett Sprenger
Head of Knie’s event location “Zauberhut”
We are big fans of Friendly Automate. I appreciate the fact that I am supported by a team with a fixed contact person that I can call. The software is innovative and easy to use. I am grateful for the good collaboration.
Florian Lüthi
Head of Marketing
Branding and Communications
We are proud of what we have achieved with Friendly Automate. I am particularly pleased with the increased number of participants at congresses and events thanks to the simplified digital registration option and the high response to our newsletter. Our customers, mostly doctors, are satisfied and so are we.
Astrid Giebel
Head of Product Management DACH
Case studies
Read the stories of companies who chose privacy and performance.
Compliant Marketing Automation with clear, predictable pricing.
Enterprise plan
A flexible plan for organizations that care about compliance, security and customizability. No hidden fees, no lock-in, and help when you need it.
Book a call with us
Book a call with one of our experts and see how Friendly Automate fits your goals, data, and marketing setup.
What's included
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Swiss, EU or on-premise hosting
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Custom legal agreements (DPA, DORA, NDA, SLA)
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Single Sign On
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Dedicated account manager
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Integrations & API
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Custom domain
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Support by email, phone and video calls
Prices excl. VAT
No compromise on what matters most
Privacy, accuracy and support you can count on. Always included.
- nFADP & GDPR compliance
- Full data ownership
- Swiss-based expert team
- ISO 27 001 & 9 001 certified
FAQ
Frequently Asked Questions
Got questions? Let’s clear things up.
Security, compliance, and company
Where is the data stored?
All data is hosted exclusively in Switzerland with hosting partners headquartered in Switzerland, ISO-27 001-certified and fully nFADP- and GDPR-compliant. You can find a list of our current hosting partners in our privacy policy. Other hosting options are available.
Is Friendly Automate compliant with the Swiss data protection act (nFADP) and the GDPR?
Yes. Friendly Automate fully complies with the Swiss New Federal Act on Data Protection (nFADP) and the GDPR.
Can you provide contracts like DPA, DORA, or NDA?
Yes. We have extensive experience with regulatory requirements and can provide all necessary enterprise-level agreements (e.g. DPA, DORA, NDA, SLA).
Is Friendly Automate open-source?
Yes. The platform is based on Mautic, an open-source project, and enhanced to meet Swiss quality and privacy standards.
Who is behind Friendly?
Friendly is a Swiss company with a transparent business model, Swiss hosting, and a strong focus on data protection and security.
Is the solution maintained for the long term?
Yes. We build on proven open-source technology and ensure continuous updates, support, and enterprise-grade service agreements.
How reliable is the platform?
Friendly Automate is built on mature, open-source foundations used by thousands of organizations worldwide. Combined with our ISO-certified hosting and expert support, it’s a solution you can trust.
Deployment and infrastructure
Is switching to Friendly Automate complicated?
Not at all. Our Swiss-based team guides you every step of the way. From migration to setup and training.
Can Friendly Automate be installed on-premise?
Yes. On-premise installations are available and typically require additional setup and investment.
Can the platform integrate with our IT infrastructure?
Yes. Thanks to flexible hosting options and our REST API, Friendly Automate can be integrated seamlessly with your systems.
Integrations and extensibility
Is the software customizable?
Yes. Friendly Automate is highly flexible and can be tailored with custom fields, workflows, and plugins.
Is there an API available?
Yes. Friendly Automate offers a full REST API and webhook support for advanced integration.
Do you support custom integrations?
Yes. You can build your own or work with one of our trusted integration partners. We’re happy to recommend the right fit and provide guidance throughout the process.
Can we develop our own extensions?
Yes. Thanks to its open-source foundation and plugin architecture, you can develop extensions internally or with our help.
Email marketing and usage
How many emails are included in the plan?
Email sending is unlimited for all plans. Pricing is based only on the number of active contacts with an email or phone number.
Are there limits on the number of users?
No. You can add unlimited users, including admins, team members, and external collaborators.
Can I automate targeted marketing campaigns?
Yes. You can build personalized campaigns based on behavior, segments, and custom data.
No pressure, just answers
Get a personalized tour
Let’s talk about your goals and explore how Friendly Automate can help you grow while staying in control of your data.
