Generate more leads, strengthen your customer relationships and increase your sales. With Friendly Automate, you get professional marketing automation without compromising on privacy.

Good Reasons for Friendly Automate:

Swiss Provider

Friendly Automate is provided by Friendly LLC from Switzerland, in the heart of Europe. Therefore you benefit from the highest standards in terms of quality, privacy and legal certainty.

Local Hosting

All data from you and your customers is stored securely in Switzerland or the EU with providers headquartered in the respective region. We do not store customer data in the clouds of tech companies from the USA.

Strong Performance

From built-in CRM to flexible workflows and sophisticated email marketing, Friendly Automate offers all the features of a professional marketing automation solution.

Open Source

Friendly Automate is based on Mautic, the most popular open source software for marketing automation. This allows security audits of the code at any time. Friendly is one of only six official partners of Mautic.

Great Freedom

You have access to all your data at any time. Because we also rely on open source, you have no “lock-in effect”. You can host the software with your data yourself at any time or switch to another provider who uses the same software.

Friendly Service

We are not just nice until you buy something. All our subscriptions include excellent support.

Why Friendly Automate Instead of Hubspot?

HubSpot can do a lot and costs a lot. That’s the price you pay for the quasi-monopoly. It starts at $10,000 per year and can now be easily saved thanks to our software.

Here you can find out more about the differences:

From SMEs To NGOs: Friendly Automate Is Well Received.

Online stores, agencies, educational institutions, charities, industries, freelancers, media companies and wine merchants appreciate Friendly Automate as powerful and fairly priced software for marketing automation and email marketing:

We use Friendly Automate for several clients of our agency We have tested numerous marketing automation tools and Friendly Automate clearly stands out. We appreciate the extensive functionality at fair prices, the personal interaction, the hosting in Switzerland or the EU and the excellent support.

Sebastian Bumann, Owner, AB3 Creative Collective GmbH

Friendly Automate fits our needs perfectly and offers all the features you expect from a professional marketing automation solution. The user interface is designed to be highly user-friendly. Best of all, we pay a fair price and can get involved in this marketing discipline as an SME.

Omid Rahimi, Geschäftsführer, eMinded GmbH

We decided on Friendly Automate because nowhere else could we find such a good price-performance ratio for a marketing automation solution. We are very satisfied with the support of the Friendly Team and are convinced that we made the right choice with Friendly Automate.

Michael Wicky, CEO, Bergpunkt AG

For us as an online marketing agency it is key to offer our clients a solution for marketing automation. With Friendly Automate we have found the perfect match. The cooperation is very pleasant. The tool itself is spectacular.

René Petry, CEO, Sichtbar Online Marketing AG

You can do all of this with Friendly Automate:

Image source:


Easily keep track of leads and customers – either through the built-in CRM or by connecting to your existing CRM.

Email Marketing

You get a complete newsletter tool that allows you to send an unlimited number of emails.


With our visual editor, you can easily set up even complex workflows to automatically target leads individually and offer relevant content.

Landing Pages

Create a professional landing page for your campaign in no time. Existing templates make it easy to get started.


Create custom forms just as you need them with our visual editor and collect important data.

Lead Scoring

You can automatically qualify leads based on their activity. This allows your sales team to focus on the most valuable leads.


Based on traffic sources, activities and other defined characteristics, you can automatically segment your contacts.


Create individual, detailed reports and always keep track of the success of your activities.


You can completely customize emails and landing pages to your corporate design. It is also possible to use your own domain.

Better Together. Our Integrations.

Friendly Automate gets along well with the most popular CRM systems, online stores, social networks, and webinar tools. And if there’s no direct connection, you can integrate with Friendly Automate using Zapier,, n8n, or by using our powerful API to connect to virtually any other software:

From an SME. For SMEs.

Friendly is a small company with a big goal: to make marketing software more friendly. Our marketing automation solution complies with all data protection regulations and offers you a lot of opportunities to improve your processes.

Try Friendly Automate for Free for 14 Days

Start your free trial now. Plans start at u1m per month. Or let us guide you through the product in a demo.