When your boss asks for a pay cut
Friendly is the first Open Startup in Switzerland. Not only our revenues are public, but also all expenses including salaries and even our employment contracts. Our monthly reports…
The Friendly Blog
+3% Revenue and a Rocky Road to Profitability: Open Startup Report August 2022
Our recurring revenue grew to CHF 13’662, our loss increased significantly and we renounced external investors: welcome to our Open Startup Report for August 2022. ContentsAugust at Friendly…
We Crossed $14K MRR and Tracked 1 Million Pageviews: Open Startup Report July 2022
Our monthly recurring revenue surpassed $14k for the first time and Friendly Analytics tracked more than one million pageviews: welcome to our Open Startup Report for July 2022.…
We Have an Exist Strategy, Not an Exit Strategy: Why We Don’t Want Investors
We get asked time and again why we don’t want investors at Friendly as a tech startup. It’s not that we haven’t received any offers yet. But we…
Getting Closer to Profitability, More Revenue and a Major Update: Open Startup Report June 2022
We are nearing profitability again, our revenue rose above CHF 13’000 for the first time and Friendly Automate gets an important update: welcome to our Open Startup Report…
+3% Revenue, a Retreat in Switzerland and One Nomination: Open Startup Report May 2022
More revenue and less loss, a look back at our second retreat and a nomination for Switzerland’s most important startup award: welcome to our Open Startup Report for…
Friendly on the “Queen of the Mountains”: Our Team Retreat No. 2 in Switzerland
A cloudy Saturday morning in Lucerne, Switzerland set the scene for our second Friendly Team Retreat. At Friendly, we work completely location-independently and otherwise only meet in our…
Friendly Is Nominated for the Top 100 Swiss Startups – Here’s How You Can Support Us
The TOP 100 Swiss Startup Award is the most important Swiss distinction for startups: A total of 470 startups have been honored so far, which together have created…
Our Toughest Month: Open Startup Report April 2022
+0.2% recurring revenue, +36% loss and a farewell: welcome to our Open Startup Report for April 2022. ContentsApril at Friendly in the NumbersRevenue stagnated, costs rose sharplyAll the…
The Current Google Analytics Will Be Switched Off in July 2023. Why Companies Need to Act Now
Google has announced that it will shut down the classic Google Analytics (Universal Analytics) on July 1, 2023: On July 1, 2023, standard Universal Analytics properties will no…
Team Member #6, +6.5% Revenue and Help for Ukraine: Open Startup Report March 2022
Welcome Lukas Sigel, the strongest growth since July 2021 and relief for Ukraine: welcome to our Open Startup Report for March 2022. ContentsMarch at Friendly in the NumbersWelcome…
Friendly Turns Two, +0.4% Revenue and Some Lead Scoring Advice: Open Startup Report February 2022
We celebrated our two-year anniversary, our revenue increased for the sixth month in a row, and we published a guide to lead scoring: welcome to our Open Startup…
Stand with Ukraine
We donate 500 Fr. ($542) for humanitarian aid in Ukraine. At Friendly, we too are shocked by Russia’s brutal war against Ukraine. We would like to contribute to…
Friendly Celebrates Its Second Anniversary!
Almost exactly two years ago I registered our first domain Friendly.is. This date marks the founding of Friendly for me. Less than a month later, we launched Friendly…
Lead Scoring for Beginners
Lead scoring is an important way to get feedback on the rising or falling interest of your contacts and respond to it. Thanks to lead scoring, you can…
+1% Revenue, Reinforcement in Analytics and a Personal Review: Open Startup Report January 2022
Our revenue increased for the fifth month in a row, we strengthened in analytics, and our founder shared a personal year in review: welcome to our Open Startup…
A Partnership With Deutsche Post, +1% Revenue and a Viral LinkedIn Post: Open Startup Report December 2021
We are an official partner of Deutsche Post, our revenue increased for the fourth month in a row and our contribution to the Corona vaccination went viral: welcome…
Employee No. 4, +2% Revenue and Another Coverage in Handelszeitung: Open Startup Report November 2021
We welcome the first developer to the team, our revenue increased for the third month in a row, and Handelszeitung wrote about Friendly again: welcome to our Open…
The Top 5 Marketing Automation Trends for 2022
Marketing Automation is growing. Even before Covid, the marketing automation industry was growing over 10% year over year. The global Covid crisis has accelerated this development. More and…
+8% Revenue, 6 Weeks of Paid Vacation and a Video on Marketing Automation Trends: Open Startup Report October 2021
Our revenue increased significantly again to over 11’231 Fr., we upped our paid vacation entitlement to six weeks, and our Stefan talked about marketing automation trends for 2022:…
