Blog
Words, mostly.
The Friendly Blog
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Annual goal reached – and pay raises for the team: Open Startup Report October 2025
Following several strong months, we’ve been able to give back to the team – with multiple raises, including Stefan’s salary now exceeding 4 000 CHF. Welcome to our Open…
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30 000 CHF MRR! Sharing the Growth: Open Startup Report September 2025
Our MRR has reached the next big milestone – faster than ever before. In response, we’re increasing our donation percentage. Welcome to our Open Startup Report for…
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Our goals are within reach: Open Startup Report August 2025
At the beginning of the year, we set ourselves two financial goals for 2025 that seemed ambitious at the time – and we’re now on track to…
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After an exceptional month – back to normal business: Open Startup Report July 2025
After a record-breaking June, we’re back to business as usual – with a solid profit. Welcome to our Open Startup Report for July 2025. ContentsJuly at Friendly…
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Record month and turning point – Friendly hits cumulative profit: Open Startup Report June 2025
We did it – without investors: For the first time, Friendly has a positive overall financial result. Welcome to our Open Startup Report for June 2025.
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5 Years of Friendly! Our Team Retreat No. 5 in Lavaux
Every year, we really look forward to our Friendly retreat. This year, we had a special reason to celebrate: 5 years of Friendly! 🥳
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As expected – Our MRR stagnates: Open Startup Report May 2025
The business decision we made last month is not without consequences: We record zero growth in software sales. Welcome to our Open Startup Report for May 2025.
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Outsmart the Data Kraken: The best Swiss alternatives to Google Analytics
Google Analytics is still the most widely used web analytics tool in Switzerland. But despite its popularity, there are compelling reasons to look for an alternative.
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Record-high revenues and a drastic decision: Open Startup Report April 2025
Major consulting projects are boosting our revenue and costs – at the same time, we made an important business decision. Welcome to our Open Startup Report for April…
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“Friendly Analytics is very intuitive”: What our customers say
In three new case studies, our customers Employers in Banking, ANAXAM, and bofrost*suisse share what they’ve achieved with Friendly Analytics and Friendly Automate.
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A new team member for Friendly: Open Startup Report March 2025
We are expanding our team for the first time in two years – and salary costs are rising. Welcome to our Open Startup Report for March 2025.
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This is Mautic 5: New features, better usability
Mautic 5 is here – and brings powerful new features for even better marketing automation. It is faster, more stable and, above all, much more user-friendly. In…
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We crack the million! Open Startup Report February 2025
Our total revenue generated since Friendly started is CHF 1 019 528. Welcome to our Open Startup Report for February 2025.
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Lukas Sigel becomes COO at Friendly
Our CCO Lukas Sigel will support Stefan in the management of Friendly as COO from March 1, 2025. We congratulate Luke on this important step!
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Pay raises for everyone: Open Startup Report January 2025
2024 went so well for us that we’re raising the salaries of the whole team in January. Welcome to our Open Startup Report for January 2025.
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Small steps, great transparency: Open Startup Year in Review 2024
In Friendly’s fifth year, we tripled our profit and in small steps almost reached profitability. Welcome to our Open Startup Year in Review 2024.
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Silent night, costly night: Open Startup Report December 2024
Once again, our costs have skyrocketed – but this time we can cover them. Welcome to our Open Startup Report for December 2024.
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Congratulations to Joey: Joey Keller becomes Product Team Lead at Mautic
Our CTO Joey Keller has taken on the important role of Product Team Lead at Mautic, the open source project behind Friendly Automate, from November 2024.
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“Sure, we polarize.” Stefan in the Mach-dis-Ding.ch podcast
In this podcast, Stefan speaks honestly: He talks about how he founded and built Friendly and how he came to run his company as an open startup.
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Our ARR exceeds a quarter of a million Swiss francs! Open Startup Report November 2024
A month to celebrate: record revenue, record profit, record margin. Welcome to our Open Startup Report for November 2024.
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