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The Friendly Blog
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Friendly is “profitable” again: Open Startup Report April 2023
We are celebrating the third “profitable” month in our history and the highest monthly profit. Welcome to our Open Startup Report for April 2023. ContentsApril at Friendly in NumbersRevenues: Recurring software revenue increased slightly, consulting revenue significantlyCosts: decreased due to fewer expenses for freelancersConclusion April at Friendly in Numbers * Figures for previous months not […]
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Two new records and another setback: Open Startup Report March 2023
So far, we have had a new record in every month of 2023. March is no exception with two records. Welcome to our Open Startup Report for March 2023. ContentsMarch at Friendly in NumbersRevenues: minimal decline in recurring software revenue, significant increase in consulting revenueCosts: increased due to more expenses for freelancersConclusion March at Friendly […]
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One step back, two steps forward: Open Startup Report February 2023
Our software revenue is at a record level, costs have fallen, but unfortunately so has consulting revenue: Welcome to our Open Startup Report for February 2023. ContentsFebruary at Friendly in NumbersRevenues: Recurring software revenue increased slightly, consulting revenue decreasedCosts: decreased due to lower personnel expensesConclusion: one step back, two steps forward February at Friendly in […]
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A month of records: Open Startup Report January 2023
We set new records for both income and expenses, resulting in only a small loss: Welcome to our Open Startup Report for January 2023. ContentsJanuary at Friendly in NumbersRevenues: Recurring software revenue increased slightly, consulting revenue at record levelCosts: increased due to higher salariesConclusion: not there yet, but heading in the right direction January at […]
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Friendly is “profitable”: Open Startup Report December 2022
We are celebrating the second “profitable” month in our history: Welcome to our Open Startup Report for December 2022. ContentsDecember at Friendly in NumbersThe second “profitable” month December at Friendly in Numbers These were the key developments in December: The second “profitable” month Surprisingly, we were “profitable” in December. Alongside June 2021, this is only […]
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Light on the horizon: Open Startup Report November 2022
Our team gave up part of their salary, we received a lot of support and our loss fell by -48%: Welcome to our Open Startup Report for November 2022. ContentsNovember at Friendly in NumbersLight on the horizonWhen your boss asks you for a pay cutIt doesn’t matter where the servers are November at Friendly in […]
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When your boss asks for a pay cut
As you may already know, we don’t want investors. We go the way of “bootstrapping”, i.e. growing by our own efforts. Instead of getting bigger, we prefer to get better.
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We need to go over the books: Open Startup Report October 2022
Our recurring revenue fell by -5%, our loss increased massively and we launched new offers: Welcome to our Open Startup Report for October 2022. ContentsOctober at Friendly in NumbersWe need to go over the booksNew entry-level offersInterview on publishing.blog October at Friendly in Numbers These were the key developments in October: We need to go […]
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A step towards profitability: Open Startup Report September 2022
Our recurring revenue increased by +2%, our loss fell massively by -70% and we revised our manifesto: Welcome to our Open Startup Report for September 2022. ContentsSeptember at Friendly in NumbersA step towards profitabilityDeeds around Data September at Friendly in Numbers These were the key developments in September: A step towards profitability We still want […]
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+3% Revenue and a Rocky Road to Profitability: Open Startup Report August 2022
Our recurring revenue grew to CHF 13’662, our loss increased significantly and we renounced external investors: welcome to our Open Startup Report for August 2022.
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We Crossed $14K MRR and Tracked 1 Million Pageviews: Open Startup Report July 2022
Our monthly recurring revenue surpassed $14k for the first time and Friendly Analytics tracked more than one million pageviews: welcome to our Open Startup Report for July 2022.
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We have an exist strategy, not an exit strategy: why we don’t want investors
We get asked time and again why we don’t want investors at Friendly as a tech startup. It’s not that we haven’t received any offers yet. But we have turned them all down and will continue to do so in the future. For good reasons.
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Getting Closer to Profitability, More Revenue and a Major Update: Open Startup Report June 2022
We are nearing profitability again, our revenue rose above CHF 13’000 for the first time and Friendly Automate gets an important update: welcome to our Open Startup Report for June 2022. ContentsJune at Friendly in numbersRevenue up slightly, loss down massivelyNew at Friendly Automate: Custom Objects June at Friendly in numbers 💳 MRR: CHF 13’203 […]
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+3% Revenue, a Retreat in Switzerland and One Nomination: Open Startup Report May 2022
More revenue and less loss, a look back at our second retreat and a nomination for Switzerland’s most important startup award: welcome to our Open Startup Report for May 2022. ContentsMay at Friendly in the NumbersRevenue up, costs downSwitch from Baremetrics to ProfitwellFriendly on the “Queen of the Mountains”: Our team retreat no. 2 in […]
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Friendly on the “Queen of the Mountains”: Our Team Retreat No. 2 in Switzerland
A cloudy Saturday morning in Lucerne, Switzerland set the scene for our second Friendly Team Retreat. At Friendly, we work completely location-independently and otherwise only meet in our virtual daily team meetings. This has many advantages for us: We can work where we feel happy and enhance our team with good people from all over […]
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Friendly Is Nominated for the Top 100 Swiss Startups – Here’s How You Can Support Us
The TOP 100 Swiss Startup Award is the most important Swiss distinction for startups: A total of 470 startups have been honored so far, which together have created 11,577 jobs and raised total capital of around CHF 7.3 billion. The ranking thus assumes a central role in the promotion of startups, access to young companies […]
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Our Toughest Month: Open Startup Report April 2022
+0.2% recurring revenue, +36% loss and a farewell: welcome to our Open Startup Report for April 2022. ContentsApril at Friendly in the NumbersRevenue stagnated, costs rose sharplyAll the best BradyOur most popular blog post this year: The end of Universal Analytics April at Friendly in the Numbers 💳 MRR: CHF 12,546 | ~$12,593 (+0.2%)💵 One-time […]
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The Current Google Analytics Will Be Switched Off in July 2023. Why Companies Need to Act Now
Google has announced that it will shut down the classic Google Analytics (Universal Analytics) on July 1, 2023: On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow […]
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Team Member #6, +6.5% Revenue and Help for Ukraine: Open Startup Report March 2022
Welcome Lukas Sigel, the strongest growth since July 2021 and relief for Ukraine: welcome to our Open Startup Report for March 2022. ContentsMarch at Friendly in the NumbersWelcome Lukas Sigel!Strong rise in revenue and costsStand with UkraineKnies Kinderzoo becomes a Friendly customer March at Friendly in the Numbers 💳 MRR: CHF 12,517 | ~$13,441 (+6.5%) […]
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Friendly Turns Two, +0.4% Revenue and Some Lead Scoring Advice: Open Startup Report February 2022
We celebrated our two-year anniversary, our revenue increased for the sixth month in a row, and we published a guide to lead scoring: welcome to our Open Startup Report for February 2022. ContentsFebruary at Friendly in the NumbersFriendly celebrated its second anniversary!Revenue up againLead scoring for beginners February at Friendly in the Numbers 💵 MRR: […]
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