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The Friendly Blog
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The Best European Marketing Software in 2021
For companies in Europe, choosing the right software is not just about features. They should also consider where the data they collect ends up. Since the invalidation of the EU-US Privacy Shield, companies operating in the EU or Switzerland face legal risks when transferring data to the US. That’s why we’ve created an overview of […]
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+8% Revenue, an Upgrade for Friendly Analytics and an Email Sending Record: Open Startup Report February 2021
Our revenue grew +8% to $7,678, Friendly Analytics received a major upgrade and we sent more emails than ever before: welcome to our Open Startup report for February 2021. ContentsFebruary at Friendly in the NumbersRevenue and costs up +8%Improved email editor for Friendly AutomateUpgrade to Friendly AnalyticsNew email sending recordFriendly celebrates first anniversaryTop 10 Marketing […]
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The Canton of Zürich Becomes a Customer of Friendly
The canton of Zürich uses Friendly Analytics as a privacy-friendly Google Analytics alternative for its integration support services for refugees. We are pleased and honored that this is the first time that a public administration in Switzerland has relied on our software.
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12 Months, 12 Highlights: Friendly Celebrates Its First Anniversary
We are celebrating our first anniversary. Almost exactly one year ago, I founded Friendly. I would never have dreamed where we are just 12 months later. Nearly 60 customers rely on our software and we generate close to $85,000 in annual recurring revenue (ARR). So we are (almost) profitable – our next goal is to […]
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+10% Revenue and a New Email Editor for Friendly Automate: Open Startup Report January 2021
Our revenue increased to $7,142, our customers sent almost half a million emails and the new email editor for Friendly Automate is finally ready: welcome to our Open Startup report for January 2021. ContentsJanuary at Friendly in the NumbersRevenue and costs increasedOur customers sent half a million emailsMore upgrades and a security patch for Friendly […]
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Top 10 Marketing Automation Tools in 2021
Marketing on a global scale has never been more personal than it is today. Even though companies are engaging thousands or even millions of people once, they can now create a personal connection with each one, offering them relevant and timely solutions that can have the biggest impact at that moment. As marketers, we can […]
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+12% Revenue and an Upgrade to Friendly Automate: Open Startup Report December 2020
We’re happy about another double-digit revenue increase to 6’018 Fr., Friendly Automate can do more now and we explain the basics of marketing automation: welcome to our Open Startup Report for December. ContentsDecember at Friendly in the NumbersOne Step Closer to ProfitabilityUpgrade to Friendly AutomateIntroduction to Marketing AutomationTutorials: Personas, Subscription Preference Centers and Geolocation PopupsNew […]
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We’re an LLC Now
When I launched Friendly just under a year ago, I wanted to get started as quickly and easily as possible, in line with the lean startup philosophy. That’s why I deliberately didn’t set up an own company for Friendly yet, but initially handled all sales through my existing company – the agency Wortspiel. In the […]
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Stefan in the CRM Podcast: Learn How to Get More Out of Your Customer Relationships (German only)
In the CRM Podcast with Nico Zorn (in German only) you will learn how to improve your customer relationships. In the current episode I talk with Nico about the story behind Friendly and about the advantages of open source technology in marketing. We also talk about how you can use marketing automation for your business […]
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+18% Revenue and Tips on European Privacy Laws: Open Startup Report November 2020
Our monthly recurring revenue increased again double-digit in November by +18% to $6,041. We also provide tips for complying with the privacy regulations in the European Union and in Switzerland, share videos from Mauticon 2020 and an interview in the CRM Podcast: welcome to our Open Startup Report for November. ContentsNovember at Friendly in NumbersMore […]
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What Is Marketing Automation?
Have you ever thought about how you can best market your products, your services or yourself? For me the best way is an interested one-to-one conversation with your potential customer. You enjoy a freshly brewed coffee together and just talk about how you can work together. Unimaginable in times of the Internet given the huge […]
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+30% Revenue, on the Way To Profitability: Open Startup Report October 2020
Our monthly recurring revenue increased by +30% to $5,006 in October, while the monthly loss fell by -44%. This brings us a big step closer to our goal of early profitability. We have also made the email sending in Friendly Automate faster, our Joey spoke in Mauticast and we are happy to share a testimonial […]
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JOOP! uses Friendly Analytics
The fashion company JOOP! uses Friendly Analytics for their official website Joop.com. We were very happy about this feedback from them last week: We use Friendly Analytics as a privacy friendly alternative in our analytics setup. For our brand JOOP! we could already gain valuable insights with the tool to optimize our pages and content for […]
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4,616 Sentences in 21 Days: How I Translated Mautic Into Hungarian During the Lockdown
When the shelter in place order came in Budapest at the end of March, people were first pretty overwhelmed. People needed to acquire new skills in a matter of days, and I think we all turned into cooks, teachers and sysadmins overnight. Note: this article first appeared in the official blog of the open source […]
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Our Joey Keller Speaks in the Mauticast, the Most Important Podcast on Mautic
Friendly Automate is based on the open source software Mautic. The Mauticast is the most important podcast on Mautic. In episode 18, our Joey Keller shares his extensive knowledge of e-mail marketing. The episode is worthwhile for anyone who wants to learn more about how good e-mail campaigns should be designed. The podcast hosts also […]
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Record Growth of +41% To $3,838 Monthly Recurring Revenue and Integrations in Shopify, Woocommerce, Calendly: Open Startup Report September 2020
In September, our revenue grew faster than ever before – and we integrated numerous new platforms. We also unveil our next major project in this article. Welcome to our Open Startup report for September. ContentsSeptember at Friendly in NumbersNew Integrations of Friendly Automate in Shopify, Woocommerce, Calendly, ThriveCart, NextEvent and Contact Form 7 for WordPressHigher […]
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USA Does Not Provide Adequate Protection for Data From Switzerland and the EU: What Does This Mean for Companies, and What Solutions Are Available?
The USA currently do not offer an adequate level of protection for data from the EU and Switzerland. In this article we analyze the legal situation and evaluate possible solutions. ContentsEuropean Court of Justice Rules “Privacy Shield” Agreement InvalidECJ Ruling Also Applicable To SwitzerlandStandard Contract Clauses Fail To SafeguardPossible Solutions European Court of Justice Rules […]
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Friendly Becomes Main Sponsor of Mautic, the Most Popular Open Source Software for Marketing Automation
Friendly Automate is based on Mautic, the most popular open source software for marketing automation. We are proud to be one of the four main sponsors of Mautic since this week: mautic.org/sponsors
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The Government of Greenland Uses Friendly Analytics
This week we have won our first customer on a state level. The government of Greenland uses Friendly Analytics for its official representation in Denmark under ghsdk.dk.
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+26% Revenue, Public Salaries, Hosting in the EU: Open Startup Report August 2020
August at Friendly in numbers: 💵 MRR (Monthly Recurring Revenue): $2,699 (+26%) 🤝 New customers: 7 (+17%) 🤩 Upgrades: 4 (+100%) 💔 Churn (cancellations): 2 (0%) 👩 Active Subscriptions: 27 (+23%) 👋 New trials: 13 (+160%) 🔎 Website visits: 3,588 (-4%) 📮 Emails sent (Friendly Automate): 92,783 (-37%) 📈 Pageviews tracked (Friendly Analytics): 1,125,695 (+3%) […]
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