Blog
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The Friendly Blog
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The 5 Marketing Automation Workflows That Every Company Should Have in 2020
For years we hear that email marketing is the tool with the most ROI for any company, no matter if you are large or small, if you are selling products or services. But in a world where everyone does email marketing, you need to stand out to make sure this claim stays correct. Sending a […]
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We Generated $19,243 ARR With a Self-Built Affiliate Program That Consists of Only 30 Lines of Code. Here’s How It Works
Our MarTec start-up Friendly currently generates an annually recurring revenue (ARR) of $27,106. Of this, a whopping 71% ($19,243) came from our affiliates and agency partners: I decided to develop the affiliate program myself and not to rely on an existing solution like Rewardful. I had three reasons for this: I wanted to have maximum […]
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+27% MRR, 1 Viral Blog Post and 147,845 Emails Sent: Open Startup Report for July 2020
July in the numbers at Friendly: 💵 MRR (Monthly Recurring Revenue): $2,147 (+27%) 🤝 New customers: 6 (-40%) 🤩 Upgrades: 2 (+100%) 💔 Churn (cancellations): 2 (-60%) 👩 Active Subscriptions: 22 (+22%) 👋 New trials: 5 (-68%) 🔎 Website visits: 3,749 (+78%) 📮 E-mails sent (Friendly Automate): 147,845 (+178%) 📈 Pageviews tracked (Friendly Analytics): 1,096,279 […]
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+25% MRR, Stability Issues and Employee No. 1: Open Startup Report June 2020
More revenue, problems with the stability and an addition to the team – that moved us at Friendly in June: 💵 MRR / monthly recurring revenue: $1,638 (+25%). We acquired seven new customers in June and two customers switched to a larger subscription. 👩 Website visits: 2,106 (-34%). In May we reduced paid advertising (Google […]
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The History of Friendly in the Podcast of Hendrik Lennarz
Hendrik Lennarz is one of the most well-known “growth hackers” in the German-speaking world. In episode #99 of his podcast we talk about my experiences from the founding phase of Friendly. How do you find the right idea? Should you develop everything yourself or use open source software? How do you win customers for your […]
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Plugin for Friendly Analytics on WordPress.Org
WordPress has added our plugin for Friendly Analytics to the official plugin directory. This means that our plugin meets the high quality and security standards of WordPress. This also allows the plugin to be installed directly in WordPress via the plugin search. Click here to go directly to the plugin:
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Backlog of Friendly Automate Published
In our backlogs we plan and prioritize the ongoing optimizations. Today we publish the backlog of Friendly Automate. With it, our customers and interested parties can see in a transparent way what we are currently working on and what improvements will be made. Already public are our revenues and our website analytics.
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From 0 to $1,000 MRR in 94 Days
Today the monthly recurring revenue (MRR) of Friendly has exceeded the remarkable limit of $1’000 – only 94 days after its foundation! We would like to thank all our customers for their trust. We will continue to work hard to earn it and to make our products better. Update July 24, 2020: In the Baremetrics […]
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Friendly Automate Supports SMS
Almost 100% of the recipients read their SMS. Friendly Automate now supports the sending – without additional costs. Only the external costs for sending the SMS are incurred. We support Twilio as sending gateway. The billing is done directly via Twilio. Soon we will also support sending via WhatsApp – also at no additional cost.
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Friendly Becomes an Open Startup
Friendly is now an Open Startup. This means that we operate transparently and share our metrics, including revenue and website traffic. Our MRR is currently CHF 375, our website generated 4’374 page views in the last 30 days. Here you can find all public information about Friendly: friendly.is/open
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Friendly Automate Launches on ProductHunt
Today Friendly Automate went live on Product Hunt: Like Friendly Analytics, the product made it to the homepage after only a short time, but could not achieve the same positioning. It ended the day in 31st place with 50 votes. The result: 48 website visits via Product Hunt – and a new trial subscription.
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First Acquisition Offer for Friendly
Today I received the first acquisition offer for Friendly – just 4 weeks after the launch 😮 🥳 (Spoiler: I will not sell.)
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First Paying Customer
Today our first subscriber converted his trial version of Friendly Analytics into a paid subscription. It may not sound like much, but it is still a great success for me.
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Friendly Automate Published
Less than a month after Friendly Analytics, I shipped my second product, Friendly Automate. Why two products in such a short time? On the one hand, the need for a privacy-friendly Google Analytics alternative such as Friendly Analytics was less than expected. Despite much approval and compliments, I had not yet acquired any paying customers. […]
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Friendly Analytics Launches on ProductHunt
Yesterday I launched my very first product, Friendly Analytics. At 0 o’clock Pacific time it went live at ProductHunt. For me in Switzerland it was 8 o’clock in the morning. Friendly Analytics made it to the homepage after just a few minutes and was able to stay there all day. It ended the day on […]
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Hello, We Are Friendly
Today I registered the domain Friendly.is This date is the foundation date of Friendly for me. Friendly offers marketing tools that in one way or another are intended to be more friendly to our customers and their customers. The name is inspired by the values of Wortspiel – the digital marketing agency I founded five […]
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