Blog
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The Friendly Blog
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We Generated $19,243 ARR With a Self-Built Affiliate Program That Consists of Only 30 Lines of Code. Here’s How It Works
Our MarTec start-up Friendly currently generates an annually recurring revenue (ARR) of $27,106. Of this, a whopping 71% ($19,243) came from our affiliates and agency partners: I…
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+27% MRR, 1 Viral Blog Post and 147,845 Emails Sent: Open Startup Report for July 2020
July in the numbers at Friendly: 💵 MRR (Monthly Recurring Revenue): $2,147 (+27%) 🤝 New customers: 6 (-40%) 🤩 Upgrades: 2 (+100%) 💔 Churn (cancellations): 2 (-60%)…
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+25% MRR, Stability Issues and Employee No. 1: Open Startup Report June 2020
More revenue, problems with the stability and an addition to the team – that moved us at Friendly in June: 💵 MRR / monthly recurring revenue: $1,638…
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The History of Friendly in the Podcast of Hendrik Lennarz
Hendrik Lennarz is one of the most well-known “growth hackers” in the German-speaking world. In episode #99 of his podcast we talk about my experiences from the…
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Plugin for Friendly Analytics on WordPress.Org
WordPress has added our plugin for Friendly Analytics to the official plugin directory. This means that our plugin meets the high quality and security standards of WordPress.…
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Backlog of Friendly Automate Published
In our backlogs we plan and prioritize the ongoing optimizations. Today we publish the backlog of Friendly Automate. With it, our customers and interested parties can see…
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From 0 to $1,000 MRR in 94 Days
Today the monthly recurring revenue (MRR) of Friendly has exceeded the remarkable limit of $1’000 – only 94 days after its foundation! We would like to thank…
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Friendly Automate Supports SMS
Almost 100% of the recipients read their SMS. Friendly Automate now supports the sending – without additional costs. Only the external costs for sending the SMS are…
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Friendly Becomes an Open Startup
Friendly is now an Open Startup. This means that we operate transparently and share our metrics, including revenue and website traffic. Our MRR is currently CHF 375,…
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Friendly Automate Launches on ProductHunt
Today Friendly Automate went live on Product Hunt: Like Friendly Analytics, the product made it to the homepage after only a short time, but could not achieve…
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First Acquisition Offer for Friendly
Today I received the first acquisition offer for Friendly – just 4 weeks after the launch 😮 🥳 (Spoiler: I will not sell.)
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First Paying Customer
Today our first subscriber converted his trial version of Friendly Analytics into a paid subscription. It may not sound like much, but it is still a great…
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Friendly Automate Published
Less than a month after Friendly Analytics, I shipped my second product, Friendly Automate. Why two products in such a short time? On the one hand, the…
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Friendly Analytics Launches on ProductHunt
Yesterday I launched my very first product, Friendly Analytics. At 0 o’clock Pacific time it went live at ProductHunt. For me in Switzerland it was 8 o’clock…
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Hello, We Are Friendly
Today I registered the domain Friendly.is This date is the foundation date of Friendly for me. Friendly offers marketing tools that in one way or another are…
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