The challenge
The team at bofrost*suisse brought Friendly Analytics into the company in order to better comply with data protection guidelines and, at the same time, to have a cost-effective tool at hand. After a change of employee, Livia Schwander, Digital Marketing Manager at bofrost*, was faced with the challenge of using Friendly Analytics without any previous experience.
Easy start and personal support
Livia is responsible for digital marketing at bofrost*suisse. She previously had little experience with web analytics tools, but thanks to the clearly structured introduction by Peter Boelke, Analytics Consultant at Friendly, she was able to familiarize herself quickly. She was particularly impressed by how intuitive Friendly Analytics is compared to Google Analytics. In addition to the user-friendliness, Livia particularly appreciates the personal support that she continues to experience at Friendly even after the start-up phase.
Conclusion: data-based decisions, higher customer satisfaction
Friendly Analytics provides bofrost* with a clear overview of all relevant analysis key figures at any time within a few minutes. This leads to better, data-based decisions, which actively contribute to the satisfaction of bofrost’s customers.
Specific results
Livia has already achieved several successes for bofrost* with Friendly Analytics:
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Optimized voucher usage:
Thanks to Friendly Analytics, bofrost* recognized which vouchers did not work for which reasons (for example, due to minimum order value or incorrect code entry) and optimized the website accordingly. This reduced customer inquiries and increased the conversion rate.
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Efficient campaign analysis:
Following her newsletter campaigns, Livia was able to observe directly that advertised discounted products were selling particularly well. These and other analyses allow her to continuously optimize her campaigns.
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Better decision-making:
The daily email reports enable Livia to analyze the previous day’s order volumes at a glance and react quickly to any anomalies.
“The other day I called Lukas with a problem and he informed Peter directly. The problem was solved within two hours – that’s never happened to me before. That’s very special. Try to reach someone at Google, have fun. 😉“
Livia Schwander
Digital Marketing Manager
