A Partnership With Deutsche Post, +1% Revenue and a Viral LinkedIn Post
Open Startup Report December 2021

We are an official partner of Deutsche Post, our revenue increased for the fourth month in a row and our contribution to the Corona vaccination went viral: welcome to our Open Startup Report for December 2021.

December at Friendly in the numbers

  • 💵 MRR: CHF 11’553 | ~$12,481 (+1%)
  • 👩 Active customers: 79 (-1%)
  • 💔 Monthly customer churn: 6% (-48%)
  • 👋 New Trials: 4 (-64%)
  • 🔎 Website Visits: 2,907 (-7%)
  • 📮 Emails sent (Automate): 385,810 (+13%)
  • 📈 Pageviews tracked (Analytics): 732,893 (+8%)
  • 💸 Costs: CHF 12’684 | ~$13,715 (-1%)
  • 🧾 Profit and Loss: CHF -1’131 | ~ -$1,240 (-21%)

This is what moved us in December:

Partnership with Deutsche Post

So far, Friendly Automate has supported automated messaging via email and SMS.

Soon another channel will be added: Print mailings.

We have entered into an official partnership with Deutsche Post for this purpose. To date, this provider has enabled the automated dispatch of print mailings within Germany.

Special thanks go to the Leuchtfeuer agency, which implemented the integration of Deutsche Post’s print offering into our software.

We are already working on finding an equivalent solution for our home market Switzerland. More on this shortly 🙂

Revenue and usage increased

Our monthly recurring revenue (MRR) increased for the fourth month in a row in December to CHF 11,553 (~$12,481). Growth was +1%.

At the same time, our costs decreased by -1% to CHF 12,684 (~$13,715), mainly due to slightly lower spending in advertising.

Our loss thus dropped significantly by -21% to “only” CHF -1,131 (~ -$1,240).

The usage of our software also increased again. Our customers sent over +13% more emails with Friendly Automate (385,810 total) and tracked over +8% more page views with Friendly Analytics (732,893 total).

Once again for December we are sharing all of our costs including salaries. Here they are:

To vaccinate is Friendly

In December, many German companies took a stand to promote vaccination against Covid-19:

We at Friendly also joined the action with our own claim: “To vaccinate is Friendly”.

In addition to us, dozens of other Swiss companies also joined in:

In addition to much praise, our post on LinkedIn also provoked an expectedly controversial discussion. With 37,958 views, 347 reactions and 65 comments, this post was the third most popular in the 10 years that I have been using LinkedIn.

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