+10% Revenue and a New Email Editor for Friendly Automate: Open Startup Report January 2021

Our revenue increased to $7,142, our customers sent almost half a million emails and the new email editor for Friendly Automate is finally ready: welcome to our Open Startup report for January 2021.

January at Friendly in the Numbers

  • 💵 MRR (Monthly Recurring Revenue): $7,142 (+5%)
  • 🤝 New Customers: 9 (+80%)
  • 🤩 Upgrades: 3 (-25%)
  • 💔 Churn (cancellations): 1 (-75%)
  • 👩 Active customers: 57 (+16%)
  • 👋 New Trials: 11 (-42%)
  • 🔎 Website Visits: 2,262 (-12%)
  • 📮 Emails Sent (Automate): 496,207 (+200% ! )
  • 📈 Pageviews Tracked (Analytics): 1,130,021 (+5%)
  • 💸 Costs: $8,974 (+7%)
  • 🧾 Profit and Loss: -$1,553 (+20%)

This is what moved us in January:

Revenue and costs increased

Our MRR increased by +5% to $7,142. At the same time, unfortunately, our costs also increased by +7%, mainly due to a more accurate calculation of our partner commissions. This increased the loss by 20% to -$1,553.

Here are all our costs in January in detail:

Our customers sent half a million emails

In January, our sending volume increased by an incredible +200% to a new record of 496,207 emails sent.

Apparently our customers had a lot to talk about at the beginning of the year 😎

More upgrades and a security patch for Friendly Automate

Friendly Automate is based on the open source software Mautic. In December, we upgraded the first customer to the new version 3 of Mautic.

In January, we upgraded more customers to the new version. We also closed a critical security vulnerability in Mautic.

Thanks to our close partnership with Mautic, we received the patch a day before the official release and were thus able to fix all customer instances with it before the vulnerability became public.

We’re an LLC now

Since January Friendly is a limited liability company. You can find more about it here.

Outlook: new email editor for Friendly Automate

We’ve announced the improved email editor for Friendly Automate several times, with Mautic 3.3 it’s finally becoming a reality 🥳

We are proud that we actively supported its development through the corresponding project team. We also contributed three modern email templates, which are now included in the core of Mautic.

By the way, the new editor is not only used for emails, the landing page editor is also based on the new technology and gets better accordingly.

As soon as we have completed our stability testing, we will update all instances of Friendly Automate to the new version so that our customers can start enjoying the new editor as soon as possible.

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