After a record-breaking June, we’re back to business as usual – with a solid profit. Welcome to our Open Startup Report for July 2025.
Contents
July at Friendly in numbers
- 🤖 Software revenue: 27 834 CHF (+0.3%)
- 🧠 Consulting revenue: 10 436 CHF (-46%)
- 💰 Total revenue: 38 270 CHF (-19%)
- 💸 Costs: 34 991 CHF (+4%)
- 🧾 Profit: 3 279 CHF (-76%)
- 🍰 Profit margin: 8.6% (-70%)
- 👩 Active customers: 191 (–)
- 💔 Churn Rate (lost customers): 0.0% (-100%)
- 🔎 Website visits: 2 468 (-3%)
These were the key developments in July:
Revenues: Solid levels in MRR and consulting
Our monthly recurring revenue (MRR) from software subscriptions increased slightly by +0.3% to CHF 27 834.
Consulting revenue dropped by -46% to CHF 10 436 – but only after the exceptional spike of CHF 19 403 in June. Compared to May (CHF 10 778), July was in line with expectations.
Consulting projects in July included custom development of a Mautic plugin, the setup of an enterprise instance, analytics optimizations, and Automate training sessions.
So after a record month in June, July marks a return to normal operations – with stable revenue, consistent MRR, and a steady customer base.
We see this as a success: Last year in July 2024, we were in the middle of a summer slump. This year, despite vacation absences, we managed to maintain solid numbers.
Our total revenue in July was CHF 38 270 – down -19% from June, but up +8% compared to May.
We’re back to sustainable, day-to-day business.
Costs: Slight increase in payroll costs
Our payroll costs rose by just over CHF 1 000 in July. This increase was mainly due to overtime by our developer Matic Zagmajster, who hasn’t been mentioned much in previous reports. Matic played a key role in the delivery of the above-mentioned plugin project, which brought substantial value to our customer – and we’re happy to recognize his contribution here.
For the second month in a row, we expanded our server capacity, which resulted in slightly higher product-related costs.
Marketing, events, admin and donation expenses remained largely unchanged.
In total, our costs amounted to CHF 34 991 in July – a 4% increase again over the previous month.
Here are all our costs including salaries for July 2025 in detail:
Conclusion
Our profit* for July came in at a solid CHF 3 279, with a profit margin of 8.6%.
After June’s high-flying profit of CHF 13 598, July might feel modest – but this is where our strength lies: We’re focused on sustainable growth, not quick wins.
July brought us back to the ground – but onto solid, healthy ground.
* Since June 2025, Friendly has fully offset its cumulative early-stage losses. Our monthly profit now only comes with the caveat that Stefan, our founder, still isn’t paying himself a full salary for his work.
