Mautic 5 is here – and brings powerful new features for even better marketing automation. It is faster, more stable and, above all, much more user-friendly.
Those who already use Mautic will quickly feel at home. New users will benefit from a modern, intuitive environment.
Many of our customers are currently using Mautic (Friendly Automate) in version 4. In this article, you can find out what has changed in Mautic 5 and who will benefit from the upgrade right now.
What does Mautic have to do with Friendly?
Mautic is an open source marketing automation software that we offer as a hosted and optimized version as Friendly Automate. This means that our customers receive Mautic with a reliable infrastructure, automatic updates, support and additional functions that make working with the software even easier.
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A new core for Mautic
The update to Mautic 5 is more than just a cosmetic overhaul. In the background, the entire technical basis has been modernized. One of the biggest changes: Mautic has been switched to Symfony 5.
Symfony is the framework on which Mautic runs – and the jump from Symfony 4 to 5 required a complete overhaul of the code. This step is essential for the long-term security, stability and speed of Mautic.
Database queries have become 45% faster, and by switching from HTML to Twig for rendering, the user interface loads much more efficiently.
The most exciting feature upgrades in Mautic 5
Mautic 5 makes day-to-day work with marketing automation even easier. These are the most important highlights:
- Improved email builder: The interface has been simplified, making it even easier to create beautiful and responsive emails. Particularly popular: the token selection and a save button that allows you to save your progress directly in the builder.
- Personalized email preview: Marketers can now see exactly what an email will look like for a specific contact – with personalized salutation, dynamic content and tokens.
- Predictive Sending: Mautic can now determine when a contact is most likely to open an email – and send it at exactly that time.
- Heat map analysis for emails: The brand new analysis function shows how users interact with emails to make it easier to identify potential optimizations.
- Better segmentation: Segments can now be excluded when sending emails – an often requested feature.
- New campaign editor: The campaign editor has been completely redesigned. It is now more self-explanatory, clearer and makes it easier to create and understand campaigns.
- Optimized lead scoring: Points can be awarded specifically for certain topics, enabling an even more individual evaluation of leads.
More features? Here Ruth Cheesley, Project Lead at Mautic, introduces further highlights: Mautic 5: Beyond Expectations, Beyond Limits
New user interface: more clarity, less complexity
Open source software has the – unfortunately often justified – reputation of being designed primarily from a developer’s perspective. Mautic 5 has taken another big step forward in this respect.
The user interface has become clearer, leaner and more modern, making everyday tasks easier. More standardized labels, new icons and live buttons with dynamic descriptions ensure a better user experience.
There are also new integrated helpful tips & tricks on many pages.
For our own customers, we have made the design even more user-friendly so that you can look forward to an even more beautiful version of Mautic. Our Luke and Joey have worked intensively on this with the support of Michael Auer from Miandla Media.
Here’s a preview:
What do we like the best?
So Mautic 5 offers many exciting new features – what are our personal highlights?
“The personalized email preview. I can finally see exactly what an email will look like for a specific person – including dynamic content and tokens. This saves time for testing and gives me the certainty that everything is working correctly.”
Luke, our COO & CCO
“The ability to exclude segments when sending emails. This makes it so much easier to send targeted messages to the right audience.”
Joey, our CTO
Who will benefit from upgrading to Mautic 5?
Many of our Friendly Automate customers are still using Mautic 4 for two reasons:
- We have waited until a stable version of Mautic 5 is available, so that we can rule out bugs as far as possible.
- While the core of Mautic has now reached this stage, not all (externally developed) plugins are yet compatible with Mautic 5.
All our customers will receive the upgrade – this is essential for security reasons. The best time depends on which plugins and integrations you use.
Users without plugins or individual integrations can get the upgrade from us immediately upon request.
Users with plugins and individual integrations will benefit from waiting a moment until we get in touch with you. Or you can contact us and we will check individually whether we can upgrade you now.
What do you need to consider when upgrading?
In any case, there are a few minor things that you should go through and check after the upgrade to ensure that everything runs smoothly again.
In addition to the plugins and API integrations, these are mainly older HTML email templates that need to be converted to MJML, as well as the new more consistent distinction between transactional emails and marketing emails.
When we upgrade you, we will review all relevant points together with you.
Conclusion: Mautic 5 – New opportunities
Mautic 5 makes marketing automation even more flexible, faster and more intuitive. The new features ensure more efficient workflows. The update brings clear added value – whether it’s worth switching now depends on your individual setup.
We will be happy to support you in your decision and with the upgrade!
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