We’re growing: our total recurring revenue has surpassed one million Swiss francs. Welcome to our Open Startup Report for November 2025.
Contents
November at Friendly in numbers
- 🤖 Software revenue: 34 602 CHF (+3 %)
- 🧠 Consulting revenue: 9 816 CHF (-28 %)
- 💰 Total revenue: 44 418 CHF (-6 %)
- 💸 Costs: 42 995 CHF (+9 %)
- 🧾 Profit: 1 423 CHF (-81 %)
- 🍰 Profit margin: 3.2 % (-80 %)
- 👩 Active customers: 185 (-1 %)
- 💔 Churn Rate (lost customers): 2.1 % (+1 %)
- 🔎 Website visits: 2 835 (+12 %)
These were the key developments in November:
Revenues: Our TRR surpasses CHF 1 million
Our monthly recurring revenue (MRR) from software subscriptions increased by +3 % in November, reaching CHF 34 602.
This brings our total recurring revenue (TRR) to over one million Swiss francs, landing at CHF 1 029 681. A quiet milestone we’re genuinely happy about.
Behind this number lies a lot of patience, thought, ideas, and careful day-to-day work. As a bootstrapped company, we’ve earned every single franc ourselves – and that feels good.
Our consulting revenue declined this month to CHF 9 816. This is within the range of normal fluctuations and remains at a solid level overall.
The number of active customers also declined slightly. Two new customers were offset by four churns, mainly smaller customers from our early days. As our customer profile continues to shift toward larger enterprise clients, we are still gaining more MRR than we lose.
Overall, total revenue in November fell by -6 % to CHF 44 418.
Costs: Higher expenses for salaries, marketing, and events
In November, our payroll costs increased again by more than CHF 1 000. While salaries for almost all team members remained unchanged, our Analytics freelancer Peter Boehlke worked more consulting hours for our customers.
He supported customers with setting up Friendly Analytics, configuring tracking parameters, assisting with data exports, and providing valuable training on how to use the software effectively.
We’re growing our team
To support our growing company, we’re hiring a Customer Success Specialist (Marketing Automation & Analytics, 50–100%).
Our marketing costs also increased. As previously announced, we are paying the designer of our new website, Nicolas Previdoli, a substantial voluntary additional bonus for his outstanding work. In total, we are paying him three times the originally agreed amount. We are amortizing this bonus over the coming months.
In the area of events and team culture, we recorded a higher one-off expense: we supported Joey, Matic, and Luke in attending Mautic World Conference 2025 in London, which took place in early November.
Engaging with the Mautic community – the open-source software behind Friendly Automate – is a given for us and enriching for both sides. At the conference, we shared our knowledge in a talk, contributed to the community sprint, deepened partnerships, and had many inspiring conversations.
Expenses for product development, administration, and donations remained unchanged.
As a result, our total costs for November amounted to CHF 42 995, an increase of 9 % compared to the previous month.
Here are all our costs including salaries for November 2025 in detail:
A new storefront for Friendly
It’s finally here: our long-awaited new website has been live since December 8, 2025. We’re very happy about it and proud of the result.
Read more about it in our blog post.
Conclusion
At the end of the month, we’re left with only a small profit of CHF 1 423, resulting in a slim profit margin of 3.2 %.
On both the revenue and cost sides, this tight result is driven by one-off events, which means we can treat it as an outlier.
We remain profitable and have a stable growth outlook – that’s what matters to us.
* Friendly has fully recovered its early-stage losses as of June 2025. Our monthly profit now only comes with the caveat that Stefan, our founder, still isn’t paying himself a full salary for his work – we’re working on it.
