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The Friendly Blog

Friendly

  • Record Growth of +41% To $3,838 Monthly Recurring Revenue and Integrations in Shopify, Woocommerce, Calendly: Open Startup Report September 2020

    Record Growth of +41% To $3,838 Monthly Recurring Revenue and Integrations in Shopify, Woocommerce, Calendly: Open Startup Report September 2020

    In September, our revenue grew faster than ever before – and we integrated numerous new platforms. We also unveil our next major project in this article. Welcome to our Open Startup report for September. September at Friendly in Numbers ๐Ÿ’ต MRR (Monthly Recurring Revenue): $3,838 (+41%) ๐Ÿค New Customers: 8 (+14%) ๐Ÿคฉ Upgrades: 0 (-100%) […]

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  • The Government of Greenland Uses Friendly Analytics

    The Government of Greenland Uses Friendly Analytics

    This week we have won our first customer on a state level. The government of Greenland uses Friendly Analytics for its official representation in Denmark under ghsdk.dk.

  • +26% Revenue, Public Salaries, Hosting in the EU: Open Startup Report August 2020

    +26% Revenue, Public Salaries, Hosting in the EU: Open Startup Report August 2020

    August at Friendly in numbers: ๐Ÿ’ต MRR (Monthly Recurring Revenue): $2,699 (+26%) ๐Ÿค New customers: 7 (+17%) ๐Ÿคฉ Upgrades: 4 (+100%) ๐Ÿ’” Churn (cancellations): 2 (0%) ๐Ÿ‘ฉ Active Subscriptions: 27 (+23%) ๐Ÿ‘‹ New trials: 13 (+160%) ๐Ÿ”Ž Website visits: 3,588 (-4%) ๐Ÿ“ฎ Emails sent (Friendly Automate): 92,783 (-37%) ๐Ÿ“ˆ Pageviews tracked (Friendly Analytics): 1,125,695 (+3%) […]

  • We Generated $19,243 ARR With a Self-Built Affiliate Program That Consists of Only 30 Lines of Code. Here’s How It Works

    We Generated $19,243 ARR With a Self-Built Affiliate Program That Consists of Only 30 Lines of Code. Here’s How It Works

    Our MarTec start-up Friendly currently generates an annually recurring revenue (ARR) of $27,106. Of this, a whopping 71% ($19,243) came from our affiliates and agency partners: I decided to develop the affiliate program myself and not to rely on an existing solution like Rewardful. I had three reasons for this: I wanted to have maximum […]

  • +27% MRR, 1 Viral Blog Post and 147,845 Emails Sent: Open Startup Report for July 2020

    +27% MRR, 1 Viral Blog Post and 147,845 Emails Sent: Open Startup Report for July 2020

    July in the numbers at Friendly: ๐Ÿ’ต MRR (Monthly Recurring Revenue): $2,147 (+27%) ๐Ÿค New customers: 6 (-40%) ๐Ÿคฉ Upgrades: 2 (+100%) ๐Ÿ’” Churn (cancellations): 2 (-60%) ๐Ÿ‘ฉ Active Subscriptions: 22 (+22%) ๐Ÿ‘‹ New trials: 5 (-68%) ๐Ÿ”Ž Website visits: 3,749 (+78%) ๐Ÿ“ฎ E-mails sent (Friendly Automate): 147,845 (+178%) ๐Ÿ“ˆ Pageviews tracked (Friendly Analytics): 1,096,279 […]

  • +25% MRR, Stability Issues and Employee No. 1: Open Startup Report June 2020

    +25% MRR, Stability Issues and Employee No. 1: Open Startup Report June 2020

    More revenue, problems with the stability and an addition to the team – that moved us at Friendly in June: ๐Ÿ’ต MRR / monthly recurring revenue: $1,638 (+25%). We acquired seven new customers in June and two customers switched to a larger subscription. ๐Ÿ‘ฉ Website visits: 2,106 (-34%). In May we reduced paid advertising (Google […]

  • The History of Friendly in the Podcast of Hendrik Lennarz

    The History of Friendly in the Podcast of Hendrik Lennarz

    Hendrik Lennarz is one of the most well-known “growth hackers” in the German-speaking world. In episode #99 of his podcast we talk about my experiences from the founding phase of Friendly. How do you find the right idea? Should you develop everything yourself or use open source software? How do you win customers for your […]

  • From 0 to $1,000 MRR in 94 Days

    From 0 to $1,000 MRR in 94 Days

    Today the monthly recurring revenue (MRR) of Friendly has exceeded the remarkable limit of $1’000 – only 94 days after its foundation! We would like to thank all our customers for their trust. We will continue to work hard to earn it and to make our products better. Update July 24, 2020: In the Baremetrics […]

  • Friendly Becomes an Open Startup

    Friendly Becomes an Open Startup

    Friendly is now an Open Startup. This means that we operate transparently and share our metrics, including revenue and website traffic. Our MRR is currently CHF 375, our website generated 4’374 page views in the last 30 days. Here you can find all public information about Friendly: friendly.is/open

  • First Acquisition Offer for Friendly

    First Acquisition Offer for Friendly

    Today I received the first acquisition offer for Friendly – just 4 weeks after the launch ๐Ÿ˜ฎ ๐Ÿฅณ (Spoiler: I will not sell.)

  • Hello, We Are Friendly

    Hello, We Are Friendly

    Today I registered the domain Friendly.is This date is the foundation date of Friendly for me. Friendly offers marketing tools that in one way or another are intended to be more friendly to our customers and their customers. The name is inspired by the values of Wortspiel – the digital marketing agency I founded five […]