Our recurring revenue increased by +2%, our loss fell massively by -70% and we revised our manifesto: Welcome to our Open Startup Report for September 2022.
September at Friendly in Numbers
- 💳 Software revenue: CHF 13’871 (+2%)
- 💵 Consulting revenue: CHF 4’470 (+577%)
- 💸 Costs: CHF 19’644 (+5%)
- 🧾 Loss: CHF -1’303 (-70%)
- 👩 Active customers: 81 (+1%)
- 💔 Churn Rate (lost customers): 4% (-26%)
- 👋 New trials: 3 (-)
- 🔎 Website visits: 3’096 (-52%)
- 📮 Emails sent (Automate): 353’091 (+13%)
- 📈 Pageviews tracked (Analytics): 1’559’282 (-2%)
These were the key developments in September:
A step towards profitability
We still want to get into the black figures as soon as possible. We came one step closer to this goal in September.
Our monthly recurring revenue (MRR) increased slightly by +2% to CHF 13 871. This is our highest MRR to date and the thirteenth consecutive month of revenue growth.
We recorded enormous growth in one-off revenue from consulting. Thanks to a large number of customer projects, such as the creation of design templates for emails and landing pages, it rose by a staggering +577% to CHF 4 470.
Our costs rose slightly by +5% to CHF 19 644, mainly due to overtime resulting from the large number of consulting projects and slightly higher expenses for freelancers.
Our loss fell by -70% from CHF -4 392 in August to “only” CHF -1 303 in September, mainly due to the high consulting revenue.
This is an important step towards profitability. However, the road will probably take some time and remain tough. Consulting revenue in the current month of October is below the previous month’s level, while costs will not fall significantly.
Once again for September we are sharing all our costs including salaries. Here they are:
Deeds around Data
Deeds around data: Back in 2020, I wrote down what we want to stand for at Friendly in a “manifesto”. I recently revised the language again – nothing has changed in terms of content. Here it is:
