About

The Friendly Team

József Keller
József “Joey” Keller is CTO and employee #1 at Friendly. He is an Assistant Team Lead on the product team of the open source software Mautic, on which Friendly Automate is based. Prior to Friendly, Joey worked for a US media company, the largest social network in Hungary and the national airline of Hungary.

Posts by

József

  • This is Mautic 5: New features, better usability

    This is Mautic 5: New features, better usability

    Mautic 5 is here – and brings powerful new features for even better marketing automation. It is faster, more stable and, above all, much more user-friendly. In this article, you can find out what has changed in Mautic 5 and who will benefit from the upgrade right now.


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  • When your boss asks for a pay cut

    When your boss asks for a pay cut

    As you may already know, we don’t want investors. We go the way of “bootstrapping”, i.e. growing by our own efforts. Instead of getting bigger, we prefer to get better.


  • Friendly Automate 4.0 Released: Here Are the 8 Most Important New Features

    Friendly Automate 4.0 Released: Here Are the 8 Most Important New Features

    Friendly Automate is released in the new version 4.0! This is the biggest upgrade in Friendly’s history so far. Background: Friendly Automate is based on Mautic, the most popular open source marketing automation software. Friendly is one of only six official partners of Mautic. Almost a week ago, the long-awaited version 4.0 of Mautic – […]


  • What Is Marketing Automation?

    What Is Marketing Automation?

    Have you ever thought about how you can best market your products, your services or yourself? For me the best way is an interested one-to-one conversation with your potential customer. You enjoy a freshly brewed coffee together and just talk about how you can work together. Unimaginable in times of the Internet given the huge […]


  • 4,616 Sentences in 21 Days: How I Translated Mautic Into Hungarian During the Lockdown

    4,616 Sentences in 21 Days: How I Translated Mautic Into Hungarian During the Lockdown

    When the shelter in place order came in Budapest at the end of March, people were first pretty overwhelmed. People needed to acquire new skills in a matter of days, and I think we all turned into cooks, teachers and sysadmins overnight. Note: this article first appeared in the official blog of the open source […]


  • The 5 Marketing Automation Workflows That Every Company Should Have in 2020

    The 5 Marketing Automation Workflows That Every Company Should Have in 2020

    For years we hear that email marketing is the tool with the most ROI for any company, no matter if you are large or small, if you are selling products or services. But in a world where everyone does email marketing, you need to stand out to make sure this claim stays correct. Sending a […]