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A Partnership With Deutsche Post, +1% Revenue and a Viral LinkedIn Post: Open Startup Report December 2021
We are an official partner of Deutsche Post, our revenue increased for the fourth month in a row and our contribution to the Corona vaccination went viral: welcome to our Open Startup Report for December 2021. December at Friendly in the numbers 💵 MRR: CHF 11’553 | ~$12,481 (+1%) 👩 Active customers: 79 (-1%) 💔 […]
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Employee No. 4, +2% Revenue and Another Coverage in Handelszeitung: Open Startup Report November 2021
We welcome the first developer to the team, our revenue increased for the third month in a row, and Handelszeitung wrote about Friendly again: welcome to our Open Startup Report for November 2021. November at Friendly in the numbers 💵 MRR: CHF 11,422 | ~$12,397 (+2%) 👩 Active customers: 80 (-1%) 💔 Monthly customer churn: […]
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The Top 5 Marketing Automation Trends for 2022
Marketing Automation is growing. Even before Covid, the marketing automation industry was growing over 10% year over year. The global Covid crisis has accelerated this development. More and more companies are investing in digital technologies, and the results speak for themselves: 80% of companies have been able to increase both their leads and conversions with […]
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+8% Revenue, 6 Weeks of Paid Vacation and a Video on Marketing Automation Trends: Open Startup Report October 2021
Our revenue increased significantly again to over 11’231 Fr., we upped our paid vacation entitlement to six weeks, and our Stefan talked about marketing automation trends for 2022: welcome to our Open Startup Report for October 2021: October at Friendly in the numbers 💵 MRR: CHF 11,231 | ~$12,192 (+8%) 👩 Active customers: 81 (+8%) […]
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Back on Track for Growth, a Viral Employment Contract and a Story in the Handelszeitung: Open Startup Report September 2021
Our revenue increased +6%, our employment contract lit LinkedIn on fire, and Handelszeitung wrote about Friendly: welcome to our Open Startup report for September 2021. September at Friendly in the numbers 💵 MRR: CHF 10,370 | ~$11,147 (+6%)👩 Active customers: 75 (+4%)💔 Monthly customer churn: 6% (-32%)👋 New Trials: 6 (-14%)🔎 Website Visits: 3’754 * […]
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Our Team Grows to 3, We Published Our First Employment Contract and -5% Turnover: Open Startup Report August 2021
We introduce our second employee, we publish her employment contract, and our revenue declined for the first time: welcome to our Open Startup report for August 2021. August at Friendly in the Numbers 💵 MRR: CHF 9,817 | ~$10,643 * (-5%) 👩 Active customers: 72 * (-1%) 💔 Monthly customer churn: 8% * (-16%) 👋 […]
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“Transparent Balance Sheets” – The Handelszeitung Writes About Friendly
The Handelszeitung writes about Friendly – on a whole page! In its current issue, Switzerland’s largest business platform reports on Friendly as an example of an Open Startup under the title “Transparent Balance Sheets”. Many thanks to Constantin Gillies for the balanced report. Click here for the article: (Paywall, only in German) By the way, […]
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One of My Biggest Mistakes at Friendly – And Why Our First Retreat Was So Special
In the first weeks after founding Friendly, I made a big mistake. Due to a careless oversight, I deleted numerous important files on what was then our only live server. I saw letters and numbers rattling down the screen like in Matrix. All files that had just been deleted. By the time I could stop […]
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Bye Bye Friendly.is. Grüezi Friendly.ch!
When I founded Friendly in February 2020, our name was already taken in all popular domain extensions. Friendly.is was the best option among the still available domains at that time. I liked the combination of adjective + verb. However, the extension .is was unknown to some people and thus confusing. In October 2020 I managed […]
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+1% Revenue, Friendly Is Second Most Active Mautic Partner and a Report at Gründerszene Magazine: Open Startup Report July 2021
Our revenue increased by +1% to $11,314, we are the second most active Mautic partner after the owner of Mautic herself and Gründerszene magazine reported on Friendly: welcome to our Open Startup report for July 2021. July at Friendly in the Numbers 💵 MRR*: CHF 10,429 | ~$11,314 (+1%) 👩 Active customers: 75 (-) 💔 […]
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Friendly Is Profitable & Over 1 Million Emails Sent: Open Startup Report June 2021
We are profitable for the first time, our customers sent over one million emails and we released the first open source software of our own: welcome to our Open Startup Report for June 2021. June at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): CHF 10,321 | ~$11,269 (+1%) 👩 Active customers: 75 (+7%) […]
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+3% Revenue and Almost Profitable: Open Startup Report May 2021
Our revenue increased +3% to $11,365, our loss dropped almost to zero and we took a look at the best tools for web analytics: welcome to our Open Startup report for May 2021. May at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $11,365 (+3%) 🤝 New Customers: 5 (-62%) 🤩 Upgrades: 5 (+400%) […]
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Friendly Crossed $10k MRR! Here Are My 10 Most Important Learnings.
Friendly recently crossed $10,000 in monthly recurring revenue (MRR)! It took us 1 year, 1 month and 25 days to get there. Here are my 10 most important learnings from growing to 10k MRR: 1. Start with the audience, not with the idea. This tip from Arvid Kahl helped me tremendously in deciding which products to […]
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We Crossed $10k MRR and New Features for Friendly Automate: Open Startup Report April 2021
Our revenue increased by +24% to $10,997, we expanded the functionality of Friendly Automate and we are happy to announce a new partnership: welcome to our Open Startup report for April 2021. April at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $10,997 (+24%) 🤝 New Customers: 11 (+57%) 🤩 Upgrades: 1 (+100%) 💔 […]
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The Best Web Analytics Tools in 2021 With Privacy in Mind
When it comes to web analytics, Google Analytics is still the tool most people turn to. The basic version is free, comes with a range of powerful features, and it has stood the test of time. But even though Google Analytics doesn’t cost money, companies pay for it: with the data of their website visitors. […]
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Friendly Becomes a Partner of Mautic – As One of Only 6 Companies Worldwide
Friendly Automate is based on Mautic, the most popular open-source marketing automation software. Yesterday, Mautic launched an official partner program. As one of only five six companies worldwide, Friendly qualified for partner status. And as one of the three most active companies around Mautic, Friendly even received the status of “Featured Partner” including integration on the front […]
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Our New Email Editor and Trends in Marketing Automation: Joey Keller on Mauticast, Episode 24
Friendly Automate is based on the open source software Mautic. The Mauticast is the most important podcast on Mautic. After already being a guest in episode 18, our Joey was invited again by host Ekke Gümbel. In episode 24, Joey talks to our friends from idea2 and hartmut.io about the new email editor in Friendly […]
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+15% Revenue and Almost 800,000 Emails Sent: Open Startup Report March 2021
Our revenue increased by +15% to $8,840, we set a new email sending record and our Joey was a regular guest on podcasts: welcome to our Open Startup Report for March 2021. March at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $8,840 (+15%) 🤝 New Customers: 7 (-22%) 🤩 Upgrades: 0 (-100%) 💔 […]
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+8% Revenue, an Upgrade for Friendly Analytics and an Email Sending Record: Open Startup Report February 2021
Our revenue grew +8% to $7,678, Friendly Analytics received a major upgrade and we sent more emails than ever before: welcome to our Open Startup report for February 2021. February at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $7,678 (+8%) 🤝 New Customers: 8 (-11%) 🤩 Upgrades: 1 (-67%) 💔 Churn (cancellations): 6 […]
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The Canton of Zürich Becomes a Customer of Friendly
The canton of Zürich uses Friendly Analytics as a privacy-friendly Google Analytics alternative for its integration support services for refugees. We are pleased and honored that this is the first time that a public administration in Switzerland has relied on our software.
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