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12 Months, 12 Highlights: Friendly Celebrates Its First Anniversary
We are celebrating our first anniversary. Almost exactly one year ago, I founded Friendly. I would never have dreamed where we are just 12 months later. Nearly 60 customers rely on our software and we generate close to $85,000 in annual recurring revenue (ARR). So we are (almost) profitable – our next goal is to […]
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+10% Revenue and a New Email Editor for Friendly Automate: Open Startup Report January 2021
Our revenue increased to $7,142, our customers sent almost half a million emails and the new email editor for Friendly Automate is finally ready: welcome to our Open Startup report for January 2021. January at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $7,142 (+5%) 🤝 New Customers: 9 (+80%) 🤩 Upgrades: 3 (-25%) […]
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+12% Revenue and an Upgrade to Friendly Automate: Open Startup Report December 2020
We’re happy about another double-digit revenue increase to 6’018 Fr., Friendly Automate can do more now and we explain the basics of marketing automation: welcome to our Open Startup Report for December. December at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $6,798 (+12%) 🤝 New Customers: 5 (-38%) 🤩 Upgrades: 4 (+100%) 💔 […]
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We’re an LLC Now
When I launched Friendly just under a year ago, I wanted to get started as quickly and easily as possible, in line with the lean startup philosophy. That’s why I deliberately didn’t set up an own company for Friendly yet, but initially handled all sales through my existing company – the agency Wortspiel. In the […]
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Stefan in the CRM Podcast: Learn How to Get More Out of Your Customer Relationships (German only)
In the CRM Podcast with Nico Zorn (in German only) you will learn how to improve your customer relationships. In the current episode I talk with Nico about the story behind Friendly and about the advantages of open source technology in marketing. We also talk about how you can use marketing automation for your business […]
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+18% Revenue and Tips on European Privacy Laws: Open Startup Report November 2020
Our monthly recurring revenue increased again double-digit in November by +18% to $6,041. We also provide tips for complying with the privacy regulations in the European Union and in Switzerland, share videos from Mauticon 2020 and an interview in the CRM Podcast: welcome to our Open Startup Report for November. November at Friendly in Numbers […]
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+30% Revenue, on the Way To Profitability: Open Startup Report October 2020
Our monthly recurring revenue increased by +30% to $5,006 in October, while the monthly loss fell by -44%. This brings us a big step closer to our goal of early profitability. We have also made the email sending in Friendly Automate faster, our Joey spoke in Mauticast and we are happy to share a testimonial […]
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JOOP! uses Friendly Analytics
The fashion company JOOP! uses Friendly Analytics for their official website Joop.com. We were very happy about this feedback from them last week: We use Friendly Analytics as a privacy friendly alternative in our analytics setup. For our brand JOOP! we could already gain valuable insights with the tool to optimize our pages and content for […]
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Our Joey Keller Speaks in the Mauticast, the Most Important Podcast on Mautic
Friendly Automate is based on the open source software Mautic. The Mauticast is the most important podcast on Mautic. In episode 18, our Joey Keller shares his extensive knowledge of e-mail marketing. The episode is worthwhile for anyone who wants to learn more about how good e-mail campaigns should be designed. The podcast hosts also […]
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Record Growth of +41% To $3,838 Monthly Recurring Revenue and Integrations in Shopify, Woocommerce, Calendly: Open Startup Report September 2020
In September, our revenue grew faster than ever before – and we integrated numerous new platforms. We also unveil our next major project in this article. Welcome to our Open Startup report for September. September at Friendly in Numbers 💵 MRR (Monthly Recurring Revenue): $3,838 (+41%) 🤝 New Customers: 8 (+14%) 🤩 Upgrades: 0 (-100%) […]
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USA Does Not Provide Adequate Protection for Data From Switzerland and the EU: What Does This Mean for Companies, and What Solutions Are Available?
The USA currently do not offer an adequate level of protection for data from the EU and Switzerland. In this article we analyze the legal situation and evaluate possible solutions. European Court of Justice Rules “Privacy Shield” Agreement Invalid The change in case law is the result of a ruling by the European Court of […]
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Friendly Becomes Main Sponsor of Mautic, the Most Popular Open Source Software for Marketing Automation
Friendly Automate is based on Mautic, the most popular open source software for marketing automation. We are proud to be one of the four main sponsors of Mautic since this week: mautic.org/sponsors
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The Government of Greenland Uses Friendly Analytics
This week we have won our first customer on a state level. The government of Greenland uses Friendly Analytics for its official representation in Denmark under ghsdk.dk.
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+26% Revenue, Public Salaries, Hosting in the EU: Open Startup Report August 2020
August at Friendly in numbers: 💵 MRR (Monthly Recurring Revenue): $2,699 (+26%) 🤝 New customers: 7 (+17%) 🤩 Upgrades: 4 (+100%) 💔 Churn (cancellations): 2 (0%) 👩 Active Subscriptions: 27 (+23%) 👋 New trials: 13 (+160%) 🔎 Website visits: 3,588 (-4%) 📮 Emails sent (Friendly Automate): 92,783 (-37%) 📈 Pageviews tracked (Friendly Analytics): 1,125,695 (+3%) […]
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We Generated $19,243 ARR With a Self-Built Affiliate Program That Consists of Only 30 Lines of Code. Here’s How It Works
Our MarTec start-up Friendly currently generates an annually recurring revenue (ARR) of $27,106. Of this, a whopping 71% ($19,243) came from our affiliates and agency partners: I decided to develop the affiliate program myself and not to rely on an existing solution like Rewardful. I had three reasons for this: I wanted to have maximum […]
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+27% MRR, 1 Viral Blog Post and 147,845 Emails Sent: Open Startup Report for July 2020
July in the numbers at Friendly: 💵 MRR (Monthly Recurring Revenue): $2,147 (+27%) 🤝 New customers: 6 (-40%) 🤩 Upgrades: 2 (+100%) 💔 Churn (cancellations): 2 (-60%) 👩 Active Subscriptions: 22 (+22%) 👋 New trials: 5 (-68%) 🔎 Website visits: 3,749 (+78%) 📮 E-mails sent (Friendly Automate): 147,845 (+178%) 📈 Pageviews tracked (Friendly Analytics): 1,096,279 […]
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+25% MRR, Stability Issues and Employee No. 1: Open Startup Report June 2020
More revenue, problems with the stability and an addition to the team – that moved us at Friendly in June: 💵 MRR / monthly recurring revenue: $1,638 (+25%). We acquired seven new customers in June and two customers switched to a larger subscription. 👩 Website visits: 2,106 (-34%). In May we reduced paid advertising (Google […]
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The History of Friendly in the Podcast of Hendrik Lennarz
Hendrik Lennarz is one of the most well-known “growth hackers” in the German-speaking world. In episode #99 of his podcast we talk about my experiences from the founding phase of Friendly. How do you find the right idea? Should you develop everything yourself or use open source software? How do you win customers for your […]
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Plugin for Friendly Analytics on WordPress.Org
WordPress has added our plugin for Friendly Analytics to the official plugin directory. This means that our plugin meets the high quality and security standards of WordPress. This also allows the plugin to be installed directly in WordPress via the plugin search. Click here to go directly to the plugin:
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Backlog of Friendly Automate Published
In our backlogs we plan and prioritize the ongoing optimizations. Today we publish the backlog of Friendly Automate. With it, our customers and interested parties can see in a transparent way what we are currently working on and what improvements will be made. Already public are our revenues and our website analytics.
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