Sign up

About

The Friendly Team

Stefan Vetter
Stefan Vetter is the founder and CEO at Friendly. He is also the founder at Wortspiel, one of Switzerland’s leading digital marketing agencies. His motto: “We have an exist strategy, not an exit strategy”. Stefan likes traveling, U2 and ice baths.

Posts by

Stefan

  • Backlog of Friendly Automate Published

    Backlog of Friendly Automate Published

    In our backlogs we plan and prioritize the ongoing optimizations. Today we publish the backlog of Friendly Automate. With it, our customers and interested parties can see in a transparent way what we are currently working on and what improvements will be made. Already public are our revenues and our website analytics.

    • Sign up to the Friendliest Newsletter

    Get the latest insights on data protection, marketing automation and web analytics delivered straight to your inbox. Every quarter.

    We will handle your data with care.
    More information in our privacy policy.

  • From 0 to $1,000 MRR in 94 Days

    From 0 to $1,000 MRR in 94 Days

    Today the monthly recurring revenue (MRR) of Friendly has exceeded the remarkable limit of $1’000 – only 94 days after its foundation! We would like to thank all our customers for their trust. We will continue to work hard to earn it and to make our products better. Update July 24, 2020: In the Baremetrics […]

  • Friendly Automate Supports SMS

    Friendly Automate Supports SMS

    Almost 100% of the recipients read their SMS. Friendly Automate now supports the sending – without additional costs. Only the external costs for sending the SMS are incurred. We support Twilio as sending gateway. The billing is done directly via Twilio. Soon we will also support sending via WhatsApp – also at no additional cost.

  • Friendly Becomes an Open Startup

    Friendly Becomes an Open Startup

    Friendly is now an Open Startup. This means that we operate transparently and share our metrics, including revenue and website traffic. Our MRR is currently CHF 375, our website generated 4’374 page views in the last 30 days. Here you can find all public information about Friendly: friendly.is/open

  • Friendly Automate Launches on ProductHunt

    Friendly Automate Launches on ProductHunt

    Today Friendly Automate went live on Product Hunt: Like Friendly Analytics, the product made it to the homepage after only a short time, but could not achieve the same positioning. It ended the day in 31st place with 50 votes. The result: 48 website visits via Product Hunt – and a new trial subscription.

  • First Acquisition Offer for Friendly

    First Acquisition Offer for Friendly

    Today I received the first acquisition offer for Friendly – just 4 weeks after the launch 😮 🥳 (Spoiler: I will not sell.)

  • First Paying Customer

    First Paying Customer

    Today our first subscriber converted his trial version of Friendly Analytics into a paid subscription. It may not sound like much, but it is still a great success for me.

  • Friendly Automate Published

    Friendly Automate Published

    Less than a month after Friendly Analytics, I shipped my second product, Friendly Automate. Why two products in such a short time? On the one hand, the need for a privacy-friendly Google Analytics alternative such as Friendly Analytics was less than expected. Despite much approval and compliments, I had not yet acquired any paying customers. […]

  • Friendly Analytics Launches on ProductHunt

    Friendly Analytics Launches on ProductHunt

    Yesterday I launched my very first product, Friendly Analytics. At 0 o’clock Pacific time it went live at ProductHunt. For me in Switzerland it was 8 o’clock in the morning. Friendly Analytics made it to the homepage after just a few minutes and was able to stay there all day. It ended the day on […]

  • Hello, We Are Friendly

    Hello, We Are Friendly

    Today I registered the domain Friendly.is This date is the foundation date of Friendly for me. Friendly offers marketing tools that in one way or another are intended to be more friendly to our customers and their customers. The name is inspired by the values of Wortspiel – the digital marketing agency I founded five […]