About

The Friendly Team

Stefan Vetter
Stefan Vetter is the founder and CEO at Friendly. He is also the founder at Wortspiel, one of Switzerland’s leading digital marketing agencies. His motto: “We have an exist strategy, not an exit strategy”. Stefan likes traveling, U2 and ice baths.

Posts by

Stefan

  • Friendly Automate Supports SMS

    Friendly Automate Supports SMS

    Almost 100% of the recipients read their SMS. Friendly Automate now supports the sending – without additional costs. Only the external costs for sending the SMS are…


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  • Friendly Becomes an Open Startup

    Friendly Becomes an Open Startup

    Friendly is now an Open Startup. This means that we operate transparently and share our metrics, including revenue and website traffic. Our MRR is currently CHF 375,…


  • Friendly Automate Launches on ProductHunt

    Friendly Automate Launches on ProductHunt

    Today Friendly Automate went live on Product Hunt: Like Friendly Analytics, the product made it to the homepage after only a short time, but could not achieve…


  • First Acquisition Offer for Friendly

    First Acquisition Offer for Friendly

    Today I received the first acquisition offer for Friendly – just 4 weeks after the launch 😮 🥳 (Spoiler: I will not sell.)


  • First Paying Customer

    First Paying Customer

    Today our first subscriber converted his trial version of Friendly Analytics into a paid subscription. It may not sound like much, but it is still a great…


  • Friendly Automate Published

    Friendly Automate Published

    Less than a month after Friendly Analytics, I shipped my second product, Friendly Automate. Why two products in such a short time? On the one hand, the…


  • Friendly Analytics Launches on ProductHunt

    Friendly Analytics Launches on ProductHunt

    Yesterday I launched my very first product, Friendly Analytics. At 0 o’clock Pacific time it went live at ProductHunt. For me in Switzerland it was 8 o’clock…


  • Hello, We Are Friendly

    Hello, We Are Friendly

    Today I registered the domain Friendly.is This date is the foundation date of Friendly for me. Friendly offers marketing tools that in one way or another are…