The Friendly Blog

We are celebrating the second “profitable” month in our history: Welcome to our Open Startup Report for December 2022. December at Friendly in Numbers These were the key developments in December: The second “profitable” month Surprisingly, we were “profitable” in December. Alongside June 2021, this is only the second month in Friendly’s history in which […]

Our team gave up part of their salary, we received a lot of support and our loss fell by -48%: Welcome to our Open Startup Report for November 2022. November at Friendly in Numbers These were the key developments in November: Light on the horizon After a financially disastrous October, we see some light on […]

Our recurring revenue fell by -5%, our loss increased massively and we launched new offers: Welcome to our Open Startup Report for October 2022. October at Friendly in Numbers These were the key developments in October: We need to go over the books October was not a good month financially. Our monthly recurring revenue (MRR) […]

Our recurring revenue increased by +2%, our loss fell massively by -70% and we revised our manifesto: Welcome to our Open Startup Report for September 2022. September at Friendly in Numbers These were the key developments in September: A step towards profitability We still want to get into the black figures as soon as possible. […]

Our recurring revenue grew to CHF 13’662, our loss increased significantly and we renounced external investors: welcome to our Open Startup Report for August 2022.

Our monthly recurring revenue surpassed $14k for the first time and Friendly Analytics tracked more than one million pageviews: welcome to our Open Startup Report for July 2022.

We are nearing profitability again, our revenue rose above CHF 13’000 for the first time and Friendly Automate gets an important update: welcome to our Open Startup Report for June 2022. June at Friendly in numbers 💳 MRR: CHF 13’203 | ~$13,727 (+2%) 💵 One-time revenues (consulting): CHF 1,425 | ~$1,482 (-19%) 💸 Costs: CHF […]

More revenue and less loss, a look back at our second retreat and a nomination for Switzerland’s most important startup award: welcome to our Open Startup Report for May 2022. May at Friendly in the Numbers 💳 MRR: CHF 12,946 | ~$13,490 (+3%)💵 One-time revenues (consulting): CHF 1,765 | ~$1,839 (+126%)💸 Costs: CHF 17,399 | […]

+0.2% recurring revenue, +36% loss and a farewell: welcome to our Open Startup Report for April 2022. April at Friendly in the Numbers 💳 MRR: CHF 12,546 | ~$12,593 (+0.2%)💵 One-time revenues (consulting): CHF 780 | ~$783 (-49%)💸 Costs: CHF 19,091 | ~$19,197 (+1%)🧾 Profit and Loss: CHF -6,545 | ~ -$6,568 (+36%)👩 Active customers: […]

Welcome Lukas Sigel, the strongest growth since July 2021 and relief for Ukraine: welcome to our Open Startup Report for March 2022. March at Friendly in the Numbers 💳 MRR: CHF 12,517 | ~$13,441 (+6.5%) 💵 One-time revenues (consulting): CHF 1,530 | ~$1,623 (-) 💸 Costs: CHF 18,876 | ~$20,266 (+37%) 🧾 Profit and Loss: […]

We celebrated our two-year anniversary, our revenue increased for the sixth month in a row, and we published a guide to lead scoring: welcome to our Open Startup Report for February 2022. February at Friendly in the Numbers 💵 MRR: CHF 11,752 | ~$12,574 (+0.4%) 💸 Costs: CHF 13,774 | ~$14,739 (+5%) 🧾 Profit and […]

Our revenue increased for the fifth month in a row, we strengthened in analytics, and our founder shared a personal year in review: welcome to our Open Startup Report for January 2022. January at Friendly in the Numbers 💵 MRR: CHF 11,707 | ~$12,708 (+1%) 💸 Costs: CHF 13,129 | ~$14,224 (+4%) 🧾 Profit and […]

We are an official partner of Deutsche Post, our revenue increased for the fourth month in a row and our contribution to the Corona vaccination went viral: welcome to our Open Startup Report for December 2021. December at Friendly in the numbers 💵 MRR: CHF 11’553 | ~$12,481 (+1%) 👩 Active customers: 79 (-1%) 💔 […]

We welcome the first developer to the team, our revenue increased for the third month in a row, and Handelszeitung wrote about Friendly again: welcome to our Open Startup Report for November 2021. November at Friendly in the numbers 💵 MRR: CHF 11,422 | ~$12,397 (+2%) 👩 Active customers: 80 (-1%) 💔 Monthly customer churn: […]

Our revenue increased significantly again to over 11’231 Fr., we upped our paid vacation entitlement to six weeks, and our Stefan talked about marketing automation trends for 2022: welcome to our Open Startup Report for October 2021: October at Friendly in the numbers 💵 MRR: CHF 11,231 | ~$12,192 (+8%) 👩 Active customers: 81 (+8%) […]

Our revenue increased +6%, our employment contract lit LinkedIn on fire, and Handelszeitung wrote about Friendly: welcome to our Open Startup report for September 2021. September at Friendly in the numbers 💵 MRR: CHF 10,370 | ~$11,147 (+6%)👩 Active customers: 75 (+4%)💔 Monthly customer churn: 6% (-32%)👋 New Trials: 6 (-14%)🔎 Website Visits: 3’754 * […]

We introduce our second employee, we publish her employment contract, and our revenue declined for the first time: welcome to our Open Startup report for August 2021. August at Friendly in the Numbers 💵 MRR: CHF 9,817 | ~$10,643 * (-5%) 👩 Active customers: 72 * (-1%) 💔 Monthly customer churn: 8% * (-16%) 👋 […]

Our revenue increased by +1% to $11,314, we are the second most active Mautic partner after the owner of Mautic herself and Gründerszene magazine reported on Friendly: welcome to our Open Startup report for July 2021. July at Friendly in the Numbers 💵 MRR*: CHF 10,429 | ~$11,314 (+1%) 👩 Active customers: 75 (-) 💔 […]

We are profitable for the first time, our customers sent over one million emails and we released the first open source software of our own: welcome to our Open Startup Report for June 2021. June at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): CHF 10,321 | ~$11,269 (+1%) 👩 Active customers: 75 (+7%) […]

Our revenue increased +3% to $11,365, our loss dropped almost to zero and we took a look at the best tools for web analytics: welcome to our Open Startup report for May 2021. May at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $11,365 (+3%) 🤝 New Customers: 5 (-62%) 🤩 Upgrades: 5 (+400%) […]