The Friendly Blog

Our revenue increased +3% to $11,365, our loss dropped almost to zero and we took a look at the best tools for web analytics: welcome to our Open Startup report for May 2021. May at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $11,365 (+3%) 🤝 New Customers: 5 (-62%) 🤩 Upgrades: 5 (+400%) […]

Our revenue increased by +24% to $10,997, we expanded the functionality of Friendly Automate and we are happy to announce a new partnership: welcome to our Open Startup report for April 2021. April at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $10,997 (+24%) 🤝 New Customers: 11 (+57%) 🤩 Upgrades: 1 (+100%) 💔 […]

Our revenue increased by +15% to $8,840, we set a new email sending record and our Joey was a regular guest on podcasts: welcome to our Open Startup Report for March 2021. March at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $8,840 (+15%) 🤝 New Customers: 7 (-22%) 🤩 Upgrades: 0 (-100%) 💔 […]

Our revenue grew +8% to $7,678, Friendly Analytics received a major upgrade and we sent more emails than ever before: welcome to our Open Startup report for February 2021. February at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $7,678 (+8%) 🤝 New Customers: 8 (-11%) 🤩 Upgrades: 1 (-67%) 💔 Churn (cancellations): 6 […]

Our revenue increased to $7,142, our customers sent almost half a million emails and the new email editor for Friendly Automate is finally ready: welcome to our Open Startup report for January 2021. January at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $7,142 (+5%) 🤝 New Customers: 9 (+80%) 🤩 Upgrades: 3 (-25%) […]

We’re happy about another double-digit revenue increase to 6’018 Fr., Friendly Automate can do more now and we explain the basics of marketing automation: welcome to our Open Startup Report for December. December at Friendly in the Numbers 💵 MRR (Monthly Recurring Revenue): $6,798 (+12%) 🤝 New Customers: 5 (-38%) 🤩 Upgrades: 4 (+100%) 💔 […]

Our monthly recurring revenue increased again double-digit in November by +18% to $6,041. We also provide tips for complying with the privacy regulations in the European Union and in Switzerland, share videos from Mauticon 2020 and an interview in the CRM Podcast: welcome to our Open Startup Report for November. November at Friendly in Numbers […]

Our monthly recurring revenue increased by +30% to $5,006 in October, while the monthly loss fell by -44%. This brings us a big step closer to our goal of early profitability. We have also made the email sending in Friendly Automate faster, our Joey spoke in Mauticast and we are happy to share a testimonial […]

In September, our revenue grew faster than ever before – and we integrated numerous new platforms. We also unveil our next major project in this article. Welcome to our Open Startup report for September. September at Friendly in Numbers 💵 MRR (Monthly Recurring Revenue): $3,838 (+41%) 🤝 New Customers: 8 (+14%) 🤩 Upgrades: 0 (-100%) […]

August at Friendly in numbers: 💵 MRR (Monthly Recurring Revenue): $2,699 (+26%) 🤝 New customers: 7 (+17%) 🤩 Upgrades: 4 (+100%) 💔 Churn (cancellations): 2 (0%) 👩 Active Subscriptions: 27 (+23%) 👋 New trials: 13 (+160%) 🔎 Website visits: 3,588 (-4%) 📮 Emails sent (Friendly Automate): 92,783 (-37%) 📈 Pageviews tracked (Friendly Analytics): 1,125,695 (+3%) […]

July in the numbers at Friendly: 💵 MRR (Monthly Recurring Revenue): $2,147 (+27%) 🤝 New customers: 6 (-40%) 🤩 Upgrades: 2 (+100%) 💔 Churn (cancellations): 2 (-60%) 👩 Active Subscriptions: 22 (+22%) 👋 New trials: 5 (-68%) 🔎 Website visits: 3,749 (+78%) 📮 E-mails sent (Friendly Automate): 147,845 (+178%) 📈 Pageviews tracked (Friendly Analytics): 1,096,279 […]

More revenue, problems with the stability and an addition to the team – that moved us at Friendly in June: 💵 MRR / monthly recurring revenue: $1,638 (+25%). We acquired seven new customers in June and two customers switched to a larger subscription. 👩 Website visits: 2,106 (-34%). In May we reduced paid advertising (Google […]

Friendly is now an Open Startup. This means that we operate transparently and share our metrics, including revenue and website traffic. Our MRR is currently CHF 375, our website generated 4’374 page views in the last 30 days. Here you can find all public information about Friendly: friendly.is/open