{"id":1600,"date":"2021-03-13T16:06:00","date_gmt":"2021-03-13T15:06:00","guid":{"rendered":"https:\/\/friendly.is\/en\/?p=1600"},"modified":"2021-05-18T10:13:55","modified_gmt":"2021-05-18T08:13:55","slug":"february-2021","status":"publish","type":"post","link":"https:\/\/friendly.ch\/en\/february-2021","title":{"rendered":"+8% Revenue, an Upgrade for Friendly Analytics and an Email Sending Record: Open Startup Report February 2021"},"content":{"rendered":"\n<p><em>Our revenue grew +8% to $7,678<\/em>,<em> Friendly Analytics received a major upgrade and we sent more emails than ever before: welcome to our Open Startup report for February 2021.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">February at Friendly in the Numbers<\/h2>\n\n\n\n<ul><li>\ud83d\udcb5 MRR (Monthly Recurring Revenue): $7,678 (+8%)<\/li><li>\ud83e\udd1d New Customers: 8 (-11%)<\/li><li>\ud83e\udd29 Upgrades: 1 (-67%)<\/li><li>\ud83d\udc94 Churn (cancellations): 6 (+500%)<\/li><li>\ud83d\udc69 Active customers: 59 (+4%)<\/li><li>\ud83d\udc4b New Trials: 6 (-46%)<\/li><li>\ud83d\udd0e Website Visits: 2,262 (-12%)<\/li><li>\ud83d\udcee Emails Sent (Automate): 611,555 (+23%)<\/li><li>\ud83d\udcc8 Pageviews Tracked (Analytics): 1,119,616 (-1%)<\/li><li>\ud83d\udcb8 Costs: $9,352 (+4%)<\/li><li>\ud83e\uddfe Profit and Loss: -$1,674 (+8%)<\/li><\/ul>\n\n\n\n<p>This is what moved us in&nbsp;February:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Revenue and costs up +8%<\/h2>\n\n\n\n<p>After several months of double-digit growth rates, our monthly recurring revenue (MRR) nevertheless increased by a further +8% to $7,678.<\/p>\n\n\n\n<p>Our costs also increased, among other things due to slightly more expenses in hosting and software. Therefore, we are still not profitable, with a loss of -$1,674.<\/p>\n\n\n\n<p>Here are all our costs in February in detail:<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1147\" height=\"1289\" src=\"https:\/\/friendly.is\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-costs-february-2021.jpg\" alt=\"\" class=\"wp-image-1602\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-costs-february-2021.jpg 1147w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-costs-february-2021-267x300.jpg 267w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-costs-february-2021-540x607.jpg 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-costs-february-2021-1080x1214.jpg 1080w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Improved email editor for Friendly Automate<\/h2>\n\n\n\n<p><a href=\"https:\/\/friendly.is\/en\/january-2021\">As announced<\/a>, we have already upgraded many customers to the new version of Friendly Automate (based on Mautic 3.3.1) in February. As a result, our customers benefit from an improved editor for emails and landing pages.<\/p>\n\n\n\n<p>An important change in the new email editor is the use of <a href=\"https:\/\/mjml.io\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">MJML<\/a>. This standard makes it easier to create responsive email templates &#8211; templates that render perfectly on a wide variety of devices and email clients without any &#8220;hacks&#8221; (hello, Outlook \ud83d\ude09).<\/p>\n\n\n\n<p>Because of this change, however, existing templates must be adapted once. Therefore, we do not update all customers to the new version at the same time and immediately, but gradually, so that our customers and we have enough time to convert the templates.<\/p>\n\n\n\n<p>So if you are a Friendly Automate customer and would like to have the new editor as soon as possible, feel free to contact us and we will prioritize your upgrade if possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Upgrade to Friendly Analytics<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"907\" src=\"https:\/\/friendly.is\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-analytics-4-en.png\" alt=\"\" class=\"wp-image-1604\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-analytics-4-en.png 1200w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-analytics-4-en-300x227.png 300w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-analytics-4-en-540x408.png 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-analytics-4-en-1080x816.png 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>The interface of Friendly Analytics with the <a href=\"https:\/\/app.friendlyanalytics.io\/index.php?module=CoreHome&amp;action=index&amp;idSite=3&amp;period=day&amp;date=yesterday\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">analysis of this website<\/a> from our foundation until today.<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/friendly.is\/en\/analytics\">Friendly Analytics<\/a> is based on the open source software Matomo. In February, we updated all customers to the new version 4.2 of Matomo.<\/p>\n\n\n\n<p>The upgrade brings <a href=\"https:\/\/matomo.org\/blog\/2020\/11\/announcing-matomo-4\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">privacy and security improvements<\/a> &#8211; and support for emojis in page titles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New email sending record<\/h2>\n\n\n\n<p>In the month before last, our customers sent <a href=\"https:\/\/friendly.is\/en\/january-2021\">almost half a million emails<\/a> through Friendly Automate. This represented an increase of over 200%.<\/p>\n\n\n\n<p>We were able to increase this number by another +23% in February to an unbelievable 611,555 emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Friendly celebrates first anniversary<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/friendly.is\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-jubilaeum-1.png\" alt=\"\" class=\"wp-image-1575\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-jubilaeum-1.png 1200w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-jubilaeum-1-300x158.png 300w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-jubilaeum-1-540x284.png 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-jubilaeum-1-1080x567.png 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>We celebrated our first anniversary. I founded Friendly <a href=\"https:\/\/friendly.is\/en\/hello-friendly\">a year ago in February<\/a>.<\/p>\n\n\n\n<p>I would never have dreamed where we are just 12 months later. Nearly 60 customers rely on our software and we&nbsp;<a href=\"https:\/\/friendly.is\/en\/january-2021\" target=\"_blank\" rel=\"noreferrer noopener\">generate close to $85,000<\/a>&nbsp;in annual recurring revenue (ARR).<\/p>\n\n\n\n<p>I took this opportunity to look back at the highlights of Friendly&#8217;s first 12 months &#8211; here they are:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/friendly.is\/en\/anniversary-1\">12 Months, 12 Highlights<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Top 10 Marketing Automation Tools in 2021<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/friendly.is\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/marketing-automation-friendly-top10.jpg\" alt=\"\" class=\"wp-image-1513\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/marketing-automation-friendly-top10.jpg 1200w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/marketing-automation-friendly-top10-300x158.jpg 300w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/marketing-automation-friendly-top10-540x284.jpg 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/marketing-automation-friendly-top10-1080x567.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>When choosing a marketing automation software, functionality plays a big role. At the same time, the importance of data security and user privacy is growing in 2021.<\/p>\n\n\n\n<p>In our overview from February, we presented the currently 10 most relevant tools with their benefits and drawbacks:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/friendly.is\/en\/automation-top10\">Top 10 Marketing Automation Tools in 2021<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outlook: <\/h2>\n\n\n\n<p>In March we are still working on updating all Friendly Automate customers to the new version with the improved editor. And are curious what else will come up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our revenue grew +8% to $7,678, Friendly Analytics received a major upgrade and we sent more emails than ever before: welcome to our Open Startup report for February&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[7],"coauthors":[],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/friendly-february-2021.png","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/en\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>+8% Revenue, an Upgrade for Friendly Analytics and an Email Sending Record: Open Startup Report February 2021 - 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