{"id":2351,"date":"2022-02-20T11:00:34","date_gmt":"2022-02-20T10:00:34","guid":{"rendered":"https:\/\/friendly.ch\/en\/?p=2351"},"modified":"2022-03-27T18:42:57","modified_gmt":"2022-03-27T16:42:57","slug":"january-2022","status":"publish","type":"post","link":"https:\/\/friendly.ch\/en\/january-2022","title":{"rendered":"+1% Revenue, Reinforcement in Analytics and a Personal Review: Open Startup Report January 2022"},"content":{"rendered":"\n<p><em>Our revenue increased for the fifth month in a row, we strengthened in analytics, and our founder shared a personal year in review: welcome to our Open Startup Report for January 2022.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"january-at-friendly-in-the-numbers\">January <meta charset=\"utf-8\">at Friendly in the Numbers<\/h2>\n\n\n\n<ul><li>\ud83d\udcb5 <meta charset=\"utf-8\">MRR: CHF <meta charset=\"utf-8\">11,707 | ~$12,708 (<span class=\"green\">+1%<\/span>)<\/li><li>\ud83d\udcb8 Costs: CHF 13,129 | ~$14,224 (<span class=\"red\">+4%<\/span>)<\/li><li>\ud83e\uddfe Profit and Loss: CHF -1,422 | ~ -$1,516 (<span class=\"red\">+26%<\/span>)<\/li><li><meta charset=\"utf-8\">\ud83d\udc69 Active customers: 79 (-)<\/li><li>\ud83d\udc94 Monthly customer churn: 4%<meta charset=\"utf-8\"> (<span class=\"green\">-39%<\/span>)<\/li><li>\ud83d\udc4b New Trials: 4 (<span class=\"red\">-50%<\/span>)<\/li><li>\ud83d\udd0e Website Visits: <meta charset=\"utf-8\">2,692 (<span class=\"red\">-7%<\/span>)<\/li><li>\ud83d\udcee Emails sent (Automate): <meta charset=\"utf-8\">466,885 (<span class=\"green\">+21%<\/span>)<\/li><li>\ud83d\udcc8 Pageviews tracked (Analytics): <meta charset=\"utf-8\">825,387 (<span class=\"green\">+13%<\/span>)<\/li><\/ul>\n\n\n\n<p><meta charset=\"utf-8\">This is what moved us in&nbsp;January:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revenue-and-usage-up-again\">Revenue and usage up again<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/friendly.baremetrics.com\/\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" width=\"1909\" height=\"858\" src=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-mrr-january-2022.png\" alt=\"\" class=\"wp-image-2356\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-mrr-january-2022.png 1909w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-mrr-january-2022-300x135.png 300w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-mrr-january-2022-1536x690.png 1536w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-mrr-january-2022-540x243.png 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-mrr-january-2022-1080x485.png 1080w\" sizes=\"(max-width: 1909px) 100vw, 1909px\" \/><\/a><\/figure>\n\n\n\n<p>Our monthly recurring revenue (MRR) increased for the fifth consecutive month in January to CHF 11,707 \/ ~$12,708. Growth was again +1%.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/friendly.baremetrics.com\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">To the public revenue dashboard<\/a><\/div>\n<\/div>\n\n\n\n<p>Our costs increased by +4% to CHF <meta charset=\"utf-8\">13&#8217;129 | ~$14&#8217;224. This was due to the fact that we were able to pay our developer <a href=\"https:\/\/friendly.ch\/en\/team\/brady\">Brady<\/a> a small salary of $500 for the first time. By the way, this salary will increase to $1&#8217;000 in February and to $1&#8217;500 in March. As a result, our loss increased by a whole 26% to CHF <meta charset=\"utf-8\">-1,422 | ~ -$1516.<\/p>\n\n\n\n<p>We are pleased to report that usage of our software increased again. Our customers sent over +21% more emails with Friendly Automate (466,885 total) and tracked over +13% more page views with Friendly Analytics (825,387 total).<\/p>\n\n\n\n<p>Once again for January we are sharing all of our costs including salaries. Here they are:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1718\" height=\"1874\" src=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-costs-january-2022-2.jpg\" alt=\"\" class=\"wp-image-2355\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-costs-january-2022-2.jpg 1718w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-costs-january-2022-2-275x300.jpg 275w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-costs-january-2022-2-1408x1536.jpg 1408w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-costs-january-2022-2-540x589.jpg 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-costs-january-2022-2-1080x1178.jpg 1080w\" sizes=\"(max-width: 1718px) 100vw, 1718px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reinforcement-in-analytics\">Reinforcement in analytics<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/peter-boehlke-1.jpg\" alt=\"\" class=\"wp-image-2357\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/peter-boehlke-1.jpg 1024w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/peter-boehlke-1-300x200.jpg 300w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/peter-boehlke-1-540x360.jpg 540w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Since the end of January, <a href=\"https:\/\/friendly.ch\/en\/team\/peter\">Peter Boehlke<\/a> has been supporting us as a freelance analytics consultant. He is initially starting with a small workload of two hours per month. We plan to expand this workload in the future.<\/p>\n\n\n\n<p>For over 10 years, he has been a <a href=\"https:\/\/matomo.org\/team\/\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">contributor<\/a> to the open source software Matomo, which is the foundation of <a href=\"https:\/\/friendly.ch\/en\/analytics\">Friendly Analytics<\/a>. Peter has consulted with clients in over 30 countries on privacy-friendly web analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"year-in-review-2021-of-our-founder-stefan-vetter\">Year in review 2021 of our founder Stefan Vetter<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/stefanvetter.com\/en\/2021-review\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" width=\"2000\" height=\"1050\" src=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/stefan-vetter-side.jpg\" alt=\"\" class=\"wp-image-2358\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/stefan-vetter-side.jpg 2000w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/stefan-vetter-side-300x158.jpg 300w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/stefan-vetter-side-1536x806.jpg 1536w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/stefan-vetter-side-540x284.jpg 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/stefan-vetter-side-1080x567.jpg 1080w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/stefan-vetter-side-1980x1040.jpg 1980w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<p>Yours truly has written a very personal review for the past year.<\/p>\n\n\n\n<p>In it, I go into the developments at Friendly, my agency Wortspiel, and also me as a person.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/stefanvetter.com\/en\/2021-review\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">To the 2021 year in review<\/a><\/div>\n<\/div>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our revenue increased for the fifth month in a row, we strengthened in analytics, and our founder shared a personal year in review: welcome to our Open Startup&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[7],"coauthors":[12],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/02\/friendly-open-startup-januar-2022-en.jpg","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/en\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - 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