{"id":2606,"date":"2022-07-19T18:58:36","date_gmt":"2022-07-19T16:58:36","guid":{"rendered":"https:\/\/friendly.ch\/en\/?p=2606"},"modified":"2022-07-19T18:58:37","modified_gmt":"2022-07-19T16:58:37","slug":"june-2022","status":"publish","type":"post","link":"https:\/\/friendly.ch\/en\/june-2022","title":{"rendered":"Getting Closer to Profitability, More Revenue and a Major Update: Open Startup Report June 2022"},"content":{"rendered":"\n<p><em>We are nearing profitability again, our revenue rose above CHF 13&#8217;000 for the first time and Friendly Automate gets an important update: welcome to our Open Startup Report for June 2022.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"june-at-friendly-in-numbers\">June at Friendly in numbers<\/h2>\n\n\n\n<ul><li>\ud83d\udcb3 MRR: CHF 13&#8217;203 | ~$13,727 (<span class=\"green\">+2%<\/span>)<\/li><li>\ud83d\udcb5 One-time revenues (consulting): CHF 1,425 | ~$1,482 (<span class=\"red\">-19%<\/span>)<\/li><li>\ud83d\udcb8 Costs: CHF 15&#8217;195 | ~$15,663 (<span class=\"green\">-13%<\/span>)<\/li><li>\ud83e\uddfe Profit and Loss: CHF -567  | ~ -$590 (<span class=\"green\">-79%<\/span>)<\/li><li>\ud83d\udc69 Active customers: 78 (<span class=\"green\">+1%<\/span>)<\/li><li>\ud83d\udc94 Monthly customer churn: 4% (<span class=\"red\">+50%<\/span>)<\/li><li>\ud83d\udc4b New Trials: 3 (<span class=\"red\">-57%<\/span>)<\/li><li>\ud83d\udd0e Website Visits: 3,047 (<span class=\"red\">-32%<\/span>)<\/li><li>\ud83d\udcee Emails sent (Automate): 328,544 (<span class=\"red\">-14%<\/span>)<\/li><li>\ud83d\udcc8 Pageviews tracked (Analytics): 940,754 (<span class=\"green\">+15%<\/span>)<\/li><\/ul>\n\n\n\n<p>This is what moved us in\u00a0June:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revenue-up-slightly-loss-down-massively\">Revenue up slightly, loss down massively<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"749\" src=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-mrr-june-2022.png\" alt=\"\" class=\"wp-image-2611\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-mrr-june-2022.png 1500w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-mrr-june-2022-300x150.png 300w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-mrr-june-2022-540x270.png 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-mrr-june-2022-1080x539.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p>Our monthly recurring revenue (MRR) increased +2% in June to CHF 13&#8217;203 (~$13,727) This is our highest MRR to date and the tenth consecutive month of revenue growth.<\/p>\n\n\n\n<p>Our one-time revenue from consulting was CHF 1,425 (~$1,482) in June, a slight decrease of -19%.<\/p>\n\n\n\n<p>Our costs decreased by -13% to CHF 15&#8217;195 (~$15,663). Most of the decrease was due to the absence of the one-time costs for our team retreat in May. We also continued to save on advertising expenses.<\/p>\n\n\n\n<p>As a result, our loss fell again massively by -79% to &#8220;only&#8221; CHF -567  (~ -$590). We are thus once again approaching profitability! A year ago, we already had <a href=\"https:\/\/friendly.ch\/en\/june-2021\">a profitable month<\/a> once. Our goal is to get into the black sustainably as soon as possible.<\/p>\n\n\n\n<p>Once again for June we are sharing all of our costs including salaries. Here they are:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1532\" height=\"1820\" src=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-costs-june-2022.jpg\" alt=\"\" class=\"wp-image-2612\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-costs-june-2022.jpg 1532w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-costs-june-2022-253x300.jpg 253w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-costs-june-2022-1293x1536.jpg 1293w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-costs-june-2022-540x642.jpg 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-costs-june-2022-1080x1283.jpg 1080w\" sizes=\"(max-width: 1532px) 100vw, 1532px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"new-at-friendly-automate-custom-objects\">New at Friendly Automate: Custom Objects<\/h2>\n\n\n\n<p>We are working on a new version of Friendly Automate that will support Custom Objects in the CRM module for the first time. This means that in addition to the two existing entities Contacts and Companies, custom entities will be possible in the future.<\/p>\n\n\n\n<p>This can be events, orders, product catalogs, and any other data type imaginable. This will greatly expand Friendly Automate&#8217;s capabilities as a CRM.<\/p>\n\n\n\n<p>We will roll out the new version for existing and new customers in the next few weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are nearing profitability again, our revenue rose above CHF 13&#8217;000 for the first time and Friendly Automate gets an important update: welcome to our Open Startup Report&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[7],"coauthors":[12],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/friendly-open-startup-june-2022.jpg","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/en\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - 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