{"id":835,"date":"2020-08-25T23:15:29","date_gmt":"2020-08-25T21:15:29","guid":{"rendered":"https:\/\/friendly.is\/en\/?p=835"},"modified":"2020-09-15T17:52:43","modified_gmt":"2020-09-15T15:52:43","slug":"countdown-timer","status":"publish","type":"post","link":"https:\/\/friendly.ch\/en\/countdown-timer","title":{"rendered":"From Zero To 10 Leads per Day With a Simple Countdown Timer – Here’s How"},"content":{"rendered":"\n

I increased my client BleachMe’s leads from zero to over 10 per day with a simple countdown timer on the website. In this post I show how it works.<\/p>\n\n\n\n

The Effect<\/h2>\n\n\n\n

The pop-up is displayed in the lower left half of the browser window when visiting the website. The interested party has five minutes to enter its email address to receive a 5% discount code. With the time limit we increase the pressure on the prospective customer to participate in this promotion.<\/p>\n\n\n\n

It looks like this:<\/p>\n\n\n\n

\"\"
www.bleachme.ch with countdown pop-up<\/figcaption><\/figure>\n\n\n\n

The Implementation<\/h2>\n\n\n\n

To implement the countdown pop-up and the subsequent nurture workflow, we used the marketing automation software Friendly Automate<\/a>, which is based on Mautic. With another software the implementation should look similar.<\/p>\n\n\n\n

We use the following features for this:<\/p>\n\n\n\n

  1. Pop-up<\/li>
  2. Form<\/li>
  3. Email<\/li>
  4. Automation<\/li>
  5. Segment<\/li><\/ol>\n\n\n\n

    1. Generate Attention With a Pop-Up<\/h3>\n\n\n\n

    We create the pop-up as a so-called “Focus Item”. In our example we have chosen a view at the bottom left:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    We also define the visual appearance of the pop-up window:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Here is the corresponding HTML code for the Focus-Item<\/p>\n\n\n\n

    <script src=\"https:\/\/example.com\/countdown.js\"><\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/example.com\/form\/generate.js?id=5\"><\/script><\/code><\/pre>\n\n\n\n
    In the first line we load a Javascript file, which activates the actual countdown. You can download it here: countdown.js<\/a><\/p>\n\n\n\n
    In the second line we include a form, in this case it has the ID 5. You would replace this number with the ID of the form you create in the following step.<\/p>\n\n\n\n
    2. Create a Form To Capture the Email Address and Display the Countdown<\/h3>\n\n\n\n
    The form consists of the following fields:<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    The first field is an “HTML area”, which contains CSS to adapt the pop-up to the layout of the customer’s website.<\/p>\n\n\n\n
    Field two is also an “HTML area” and displays the headline.<\/p>\n\n\n\n
    In the third field we count down the actual countdown. This is also an “HTML area”, with this content:<\/p>\n\n\n\n
    <span id=\"scpdt\"><table style=\"border:0;width:250px;margin:0 auto;\"><tbody><tr><td class=\"time\" style=\"font-size:50px;line-height:30px;border:none;text-align: center;\">04<\/td><td class=\"time\" style=\"font-size:50px;line-height:30px;border:none;text-align: center;\">59<\/td><\/tr><tr><\/tr><\/tbody><\/table><\/span><\/code><\/pre>\n\n\n\n
    Field 4 contains a value proposition (“Whiter teeth in 15 minutes!”) as additional text and is also an “HTML area”.<\/p>\n\n\n\n
    Last but not least we ask for the email address in field 5.<\/p>\n\n\n\n
    3. Prepare the Voucher Email<\/h3>\n\n\n\n
    Afterwards we will send an email containing the 5% discount code. We create the mail as type “template” to use it in an automation afterwards:<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    4. Send the Voucher Automatically by Email<\/h3>\n\n\n\n
    The campaign for the countdown pop-up can be easily implemented. It consists of only three elements:<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    The first element is the contact source. All persons who have filled out the form “PopUp CountDown” become part of this automation:<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    In element two, we add a tag to these people so that we can later understand that these people have received a voucher:<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    And in the third and last element we trigger the sending of the email template we created in the previous step. It contains the actual discount code:<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    5. Create a Segment To Evaluate the Sendings<\/h3>\n\n\n\n
    Finally, we create a segment (a filter) that contains all persons who participated in the countdown campaign and thus became part of this funnel.<\/p>\n\n\n\n
    For this purpose, we define a filter for all contacts that contain the tag “5% Newsletter” and can therefore track the results of the action more easily.<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Conclusion<\/h2>\n\n\n\n
    With the integration of this simple countdown funnel, our customer generated more than 160 new leads in the first 15 days, which is more than 10 per day – a great success.<\/p>\n\n\n\n
    You can implement this and many more funnels yourself with Friendly Automate – or contact my agency Sichtbar Online Marketing<\/a>, a specialist for marketing automation and Friendly partner<\/a>, for professional support.<\/p>\n\n\n\n
    About the author:<\/strong> Ren\u00e9 Petry is managing director of the agency Sichtbar AG. The computer scientist is a lecturer at SAWI and Digicomp as well as an exam instructor for the federal exam in SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"
    I increased my client BleachMe’s leads from zero to over 10 per day with a simple countdown timer on the website. In this post I show how it…<\/p>\n","protected":false},"author":4,"featured_media":836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[8],"tags":[],"coauthors":[],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg","author_info":{"display_name":"Ren\u00e9 Petry","author_link":"https:\/\/friendly.ch\/en\/author\/rene-petry"},"yoast_head":"\nFrom Zero To 10 Leads per Day With a Simple Countdown Timer - Here's How - Friendly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendly.ch\/en\/countdown-timer\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Zero To 10 Leads per Day With a Simple Countdown Timer - Here's How\" \/>\n<meta property=\"og:description\" content=\"I increased my client BleachMe’s leads from zero to over 10 per day with a simple countdown timer on the website. In this post I show how it…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/friendly.ch\/en\/countdown-timer\" \/>\n<meta property=\"og:site_name\" content=\"Friendly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FriendlyDotCH\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T21:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T15:52:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ren\u00e9 Petry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@FriendlyDotCH\" \/>\n<meta name=\"twitter:site\" content=\"@FriendlyDotCH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ren\u00e9 Petry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer#article\",\"isPartOf\":{\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer\"},\"author\":{\"name\":\"Ren\u00e9 Petry\",\"@id\":\"https:\/\/friendly.ch\/en\/#\/schema\/person\/7977591aeb6704552a7891a96d7be9df\"},\"headline\":\"From Zero To 10 Leads per Day With a Simple Countdown Timer – Here’s How\",\"datePublished\":\"2020-08-25T21:15:29+00:00\",\"dateModified\":\"2020-09-15T15:52:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer\"},\"wordCount\":625,\"publisher\":{\"@id\":\"https:\/\/friendly.ch\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage\"},\"thumbnailUrl\":\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg\",\"articleSection\":[\"Marketing Automation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer\",\"url\":\"https:\/\/friendly.ch\/en\/countdown-timer\",\"name\":\"From Zero To 10 Leads per Day With a Simple Countdown Timer - Here's How - Friendly\",\"isPartOf\":{\"@id\":\"https:\/\/friendly.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage\"},\"image\":{\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage\"},\"thumbnailUrl\":\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg\",\"datePublished\":\"2020-08-25T21:15:29+00:00\",\"dateModified\":\"2020-09-15T15:52:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/friendly.ch\/en\/countdown-timer\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage\",\"url\":\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg\",\"contentUrl\":\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/friendly.ch\/en\/countdown-timer#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/friendly.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Zero To 10 Leads per Day With a Simple Countdown Timer – Here’s How\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/friendly.ch\/en\/#website\",\"url\":\"https:\/\/friendly.ch\/en\/\",\"name\":\"Friendly\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/friendly.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/friendly.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/friendly.ch\/en\/#organization\",\"name\":\"Friendly\",\"url\":\"https:\/\/friendly.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/friendly.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/logo.png\",\"contentUrl\":\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/logo.png\",\"width\":512,\"height\":512,\"caption\":\"Friendly\"},\"image\":{\"@id\":\"https:\/\/friendly.ch\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FriendlyDotCH\/\",\"https:\/\/twitter.com\/FriendlyDotCH\",\"https:\/\/www.instagram.com\/friendlydotch\/\",\"https:\/\/www.linkedin.com\/company\/friendlydotch\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/friendly.ch\/en\/#\/schema\/person\/7977591aeb6704552a7891a96d7be9df\",\"name\":\"Ren\u00e9 Petry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/friendly.ch\/en\/#\/schema\/person\/image\/80b56596a1c0f29fc6c2ab3cf8342115\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/971fbfd338ae097803aefc6fe06322c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/971fbfd338ae097803aefc6fe06322c4?s=96&d=mm&r=g\",\"caption\":\"Ren\u00e9 Petry\"},\"url\":\"https:\/\/friendly.ch\/en\/author\/rene-petry\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From Zero To 10 Leads per Day With a Simple Countdown Timer - Here's How - Friendly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/friendly.ch\/en\/countdown-timer","og_locale":"en_US","og_type":"article","og_title":"From Zero To 10 Leads per Day With a Simple Countdown Timer - Here's How","og_description":"I increased my client BleachMe’s leads from zero to over 10 per day with a simple countdown timer on the website. In this post I show how it…","og_url":"https:\/\/friendly.ch\/en\/countdown-timer","og_site_name":"Friendly","article_publisher":"https:\/\/www.facebook.com\/FriendlyDotCH\/","article_published_time":"2020-08-25T21:15:29+00:00","article_modified_time":"2020-09-15T15:52:43+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg","type":"image\/jpeg"}],"author":"Ren\u00e9 Petry","twitter_card":"summary_large_image","twitter_image":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg","twitter_creator":"@FriendlyDotCH","twitter_site":"@FriendlyDotCH","twitter_misc":{"Written by":"Ren\u00e9 Petry","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/friendly.ch\/en\/countdown-timer#article","isPartOf":{"@id":"https:\/\/friendly.ch\/en\/countdown-timer"},"author":{"name":"Ren\u00e9 Petry","@id":"https:\/\/friendly.ch\/en\/#\/schema\/person\/7977591aeb6704552a7891a96d7be9df"},"headline":"From Zero To 10 Leads per Day With a Simple Countdown Timer – Here’s How","datePublished":"2020-08-25T21:15:29+00:00","dateModified":"2020-09-15T15:52:43+00:00","mainEntityOfPage":{"@id":"https:\/\/friendly.ch\/en\/countdown-timer"},"wordCount":625,"publisher":{"@id":"https:\/\/friendly.ch\/en\/#organization"},"image":{"@id":"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage"},"thumbnailUrl":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg","articleSection":["Marketing Automation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/friendly.ch\/en\/countdown-timer","url":"https:\/\/friendly.ch\/en\/countdown-timer","name":"From Zero To 10 Leads per Day With a Simple Countdown Timer - Here's How - Friendly","isPartOf":{"@id":"https:\/\/friendly.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage"},"image":{"@id":"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage"},"thumbnailUrl":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg","datePublished":"2020-08-25T21:15:29+00:00","dateModified":"2020-09-15T15:52:43+00:00","breadcrumb":{"@id":"https:\/\/friendly.ch\/en\/countdown-timer#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/friendly.ch\/en\/countdown-timer"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/friendly.ch\/en\/countdown-timer#primaryimage","url":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg","contentUrl":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/08\/countdown-leadgen4.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/friendly.ch\/en\/countdown-timer#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/friendly.ch\/en\/"},{"@type":"ListItem","position":2,"name":"From Zero To 10 Leads per Day With a Simple Countdown Timer – Here’s How"}]},{"@type":"WebSite","@id":"https:\/\/friendly.ch\/en\/#website","url":"https:\/\/friendly.ch\/en\/","name":"Friendly","description":"","publisher":{"@id":"https:\/\/friendly.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/friendly.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/friendly.ch\/en\/#organization","name":"Friendly","url":"https:\/\/friendly.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/friendly.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/logo.png","contentUrl":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/logo.png","width":512,"height":512,"caption":"Friendly"},"image":{"@id":"https:\/\/friendly.ch\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FriendlyDotCH\/","https:\/\/twitter.com\/FriendlyDotCH","https:\/\/www.instagram.com\/friendlydotch\/","https:\/\/www.linkedin.com\/company\/friendlydotch\/"]},{"@type":"Person","@id":"https:\/\/friendly.ch\/en\/#\/schema\/person\/7977591aeb6704552a7891a96d7be9df","name":"Ren\u00e9 Petry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/friendly.ch\/en\/#\/schema\/person\/image\/80b56596a1c0f29fc6c2ab3cf8342115","url":"https:\/\/secure.gravatar.com\/avatar\/971fbfd338ae097803aefc6fe06322c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/971fbfd338ae097803aefc6fe06322c4?s=96&d=mm&r=g","caption":"Ren\u00e9 Petry"},"url":"https:\/\/friendly.ch\/en\/author\/rene-petry"}]}},"_links":{"self":[{"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/posts\/835"}],"collection":[{"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":5,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":931,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/posts\/835\/revisions\/931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/media\/836"}],"wp:attachment":[{"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/tags?post=835"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/friendly.ch\/en\/wp-json\/wp\/v2\/coauthors?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}