{"id":907,"date":"2020-09-08T11:41:01","date_gmt":"2020-09-08T09:41:01","guid":{"rendered":"https:\/\/friendly.is\/en\/?p=907"},"modified":"2021-02-24T17:48:06","modified_gmt":"2021-02-24T16:48:06","slug":"august-2020","status":"publish","type":"post","link":"https:\/\/friendly.ch\/en\/august-2020","title":{"rendered":"+26% Revenue, Public Salaries, Hosting in the EU: Open Startup Report August 2020"},"content":{"rendered":"\n<p>August at Friendly in numbers:<\/p>\n\n\n\n<ul><li>\ud83d\udcb5 MRR (Monthly Recurring Revenue): $2,699 (+26%)<\/li><li>\ud83e\udd1d New customers: 7 (+17%)<\/li><li>\ud83e\udd29 Upgrades: 4 (+100%)<\/li><li>\ud83d\udc94 Churn (cancellations): 2 (0%)<\/li><li>\ud83d\udc69 Active Subscriptions: 27 (+23%)<\/li><li>\ud83d\udc4b New trials: 13 (+160%)<\/li><li>\ud83d\udd0e Website visits: 3,588 (-4%)<\/li><li>\ud83d\udcee Emails sent (Friendly Automate): 92,783 (-37%)<\/li><li>\ud83d\udcc8 Pageviews tracked (Friendly Analytics): 1,125,695 (+3%)<\/li><li>\ud83d\udcb8 Costs: $6,937 (-)<\/li><li>\ud83e\uddfe Profit and loss: -$4,238<\/li><\/ul>\n\n\n\n<p>This is what moved us in August:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">+26% Monthly Recurring Revenue (MRR)<\/h2>\n\n\n\n<p>Our MRR increased by more than a quarter to $2,699. This is thanks to seven new customers and four customers who switched to a larger subscription.<\/p>\n\n\n\n<p>The number of active customers rose to 27.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We Share Our Salaries and All Other Costs in Detail<\/h2>\n\n\n\n<p>For the first time, we are sharing not only our revenues but also all our costs in detail &#8211; including salaries.<\/p>\n\n\n\n<p>Not surprisingly, salaries are the largest position at $5,000. They are followed by expenses for marketing ($946) and hosting ($748).<\/p>\n\n\n\n<p>Here is the complete list:<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"1262\" src=\"https:\/\/friendly.is\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/friendly-costs.jpg\" alt=\"\" class=\"wp-image-912\" srcset=\"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/friendly-costs.jpg 1200w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/friendly-costs-285x300.jpg 285w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/friendly-costs-540x568.jpg 540w, https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/friendly-costs-1080x1136.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hosting for Friendly Automate in the European Union (Germany)<\/h2>\n\n\n\n<p>For customers of Friendly Automate in the European Union we offer hosting in Germany as an alternative to hosting in Switzerland since August.<\/p>\n\n\n\n<p>We have chosen <a href=\"https:\/\/www.centron.de\"  target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Centron<\/a> as our hosting partner. In the selection process we were convinced by their focus on excellent customer service:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Our service is our company philosophy [\u2026] Our customers do not get stuck in a call center; out of conviction we afford the direct connection of the customer to the technicians.<\/p><\/blockquote>\n\n\n\n<p>Unfortunately, we have already experienced this quite differently with a large Swiss hosting provider.<\/p>\n\n\n\n<p>In addition, Centron relies on 100% green electricity and maximum efficiency in the data center &#8211; this ethical aspect also appealed to us greatly.<\/p>\n\n\n\n<p>In August, we operated a total of seven dedicated servers in Switzerland and Germany.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">September Outlook: Innovations in Friendly Automate &amp; Friendly Analytics<\/h2>\n\n\n\n<p>In August we made first tests with the new version 3 of Mautic, on which Friendly Automate is based. The current version 3.1 still has some critical bugs, so we are still waiting until the next update.<\/p>\n\n\n\n<p>We expect to be able to upgrade the first customers to the new version in September. These customers will initially benefit from faster e-mail delivery for very large dispatch volumes.<\/p>\n\n\n\n<p>Also in the pipeline is a completely redesigned email editor that will bring some long-awaited features, including an auto-save and undo function.<\/p>\n\n\n\n<p>For Friendly Analytics we will invest in a new server infrastructure in Germany to provide reliable tracking for very high traffic sites in the EU.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>August at Friendly in numbers: \ud83d\udcb5 MRR (Monthly Recurring Revenue): $2,699 (+26%) \ud83e\udd1d New customers: 7 (+17%) \ud83e\udd29 Upgrades: 4 (+100%) \ud83d\udc94 Churn (cancellations): 2 (0%) \ud83d\udc69 Active&hellip;<\/p>\n","protected":false},"author":1,"featured_media":905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[7],"coauthors":[],"acf":[],"featured_image_src":"https:\/\/friendly.ch\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/friendly-revenue-august.png","author_info":{"display_name":"Stefan Vetter","author_link":"https:\/\/friendly.ch\/en\/team\/stefan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - 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