{"id":1353,"date":"2020-12-23T16:27:12","date_gmt":"2020-12-23T15:27:12","guid":{"rendered":"https:\/\/friendly.is\/en\/?page_id=1353"},"modified":"2023-10-18T10:12:33","modified_gmt":"2023-10-18T08:12:33","slug":"google","status":"publish","type":"page","link":"https:\/\/friendly.ch\/fr\/analytics\/vs\/google","title":{"rendered":"Google Analytics vs Friendly Analytics"},"content":{"rendered":"\n
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Google gagne de l’argent avec la publicit\u00e9. Beaucoup d’argent. Pour cela, le groupe a besoin de donn\u00e9es que les visiteurs de ton site web fournissent involontairement. Cette incitation n’existe pas chez nous, car nous sommes financ\u00e9s directement par des frais \u00e9quitables.<\/p>\n\n\n\n

Les diff\u00e9rences entre Friendly Analytics<\/a> et Google Analytics sont les suivantes :<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/th>Friendly Analytics<\/th>Google Analytics<\/th><\/tr><\/thead>
Lieu<\/td>Suisse<\/td>USA<\/td><\/tr>
Souverainet\u00e9 des donn\u00e9es<\/td>Oui, bon march\u00e9<\/td>Oui, \u00e0 des co\u00fbts de plus de 130 000 dollars par an.<\/td><\/tr>
Conflit d’int\u00e9r\u00eats<\/td>Pas de partage de donn\u00e9es<\/td>Utilise les donn\u00e9es pour la publicit\u00e9<\/td><\/tr>
Open source<\/td>Oui<\/td>Non<\/td><\/tr>
Pr\u00e9cision<\/td>Haute<\/td>Plus bas (\u00e9chantillonnage)<\/td><\/tr>
Bloqueurs de publicit\u00e9<\/td>Tr\u00e8s rarement bloqu\u00e9<\/td>Souvent bloqu\u00e9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Lieu<\/h3>\n\n\n\n

En tant qu’entreprise am\u00e9ricaine, Google stocke des donn\u00e9es aux Etats-Unis et doit collaborer avec les services secrets NSA. En revanche, nous stockons toutes les donn\u00e9es en Suisse chez des fournisseurs dont le si\u00e8ge social est en Suisse.<\/p>\n<\/div>\n\n\n\n

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Souverainet\u00e9 des donn\u00e9es<\/h3>\n\n\n\n

Avec Google Analytics, tu obtiens les donn\u00e9es brutes dans la version payante \u00ab\u00a0Google Analytics 360\u00a0\u00bb, qui co\u00fbte environ 130 000 dollars par an. Nous te donnons acc\u00e8s aux donn\u00e9es brutes un peu moins cher<\/a>.<\/p>\n<\/div>\n\n\n\n

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Pas de conflit d’int\u00e9r\u00eats<\/h3>\n\n\n\n

Google gagne de l’argent avec la publicit\u00e9. Beaucoup d’argent. Pour cela, le groupe a besoin de donn\u00e9es que les visiteurs de ton site web fournissent involontairement. Cette incitation n’existe pas chez nous, car nous sommes financ\u00e9s directement par des frais \u00e9quitables.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Open source<\/strong><\/h3>\n\n\n\n

Friendly Analytics est bas\u00e9 sur la solution open source Matomo, dont le code source est disponible publiquement. Chez Google, en revanche, tu ne peux pas v\u00e9rifier quelles directives sont respect\u00e9es.<\/p>\n<\/div>\n\n\n\n

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Pr\u00e9cision<\/h3>\n\n\n\n

Dans la version gratuite, Google Analytics n’\u00e9value pas toutes les visites, mais seulement une partie. Il l’extrapole ensuite \u00e0 la masse totale. Ce que l’on appelle le \u00ab\u00a0sampling\u00a0\u00bb nuit \u00e0 la pr\u00e9cision. En revanche, nous traitons chaque interaction individuellement.<\/p>\n<\/div>\n\n\n\n

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Pas de bloqueurs de publicit\u00e9<\/h3>\n\n\n\n

De nombreux bloqueurs de publicit\u00e9 emp\u00eachent le chargement du code de suivi de Google Analytics. Ces visiteurs n’apparaissent alors pas dans tes statistiques. \u00c0 notre connaissance, Friendly Analytics n’est pas bloqu\u00e9 par un seul bloqueur de publicit\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Tu trouves \u00e7a bien ?<\/h2>\n\n\n\n
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Vers Friendly Analytics<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google gagne de l’argent avec la publicit\u00e9. Beaucoup d’argent. Pour cela, le groupe a besoin de donn\u00e9es que les visiteurs de ton site web fournissent involontairement. Cette incitation…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1346,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"coauthors":[10],"acf":[],"featured_image_src":null,"yoast_head":"\nGoogle Analytics vs. Friendly Analytics - Pourquoi Friendly Analytics est la meilleure alternative \u00e0 Google Analytics ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendly.ch\/fr\/analytics\/vs\/google\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics vs Friendly Analytics\" \/>\n<meta property=\"og:description\" content=\"Google gagne de l’argent avec la publicit\u00e9. Beaucoup d’argent. 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