The Friendly Blog
Friendly
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Light on the horizon: Open Startup Report November 2022
Our team gave up part of their salary, we received a lot of support and our loss fell by -48%: Welcome to our Open Startup Report for November 2022. November at Friendly in Numbers These were the key developments in November: Light on the horizon After a financially disastrous October, we see some light on […]
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When your boss asks for a pay cut
As you may already know, we don’t want investors. We go the way of “bootstrapping”, i.e. growing by our own efforts. Instead of getting bigger, we prefer to get better.
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We need to go over the books: Open Startup Report October 2022
Our recurring revenue fell by -5%, our loss increased massively and we launched new offers: Welcome to our Open Startup Report for October 2022. October at Friendly in Numbers These were the key developments in October: We need to go over the books October was not a good month financially. Our monthly recurring revenue (MRR) […]
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A step towards profitability: Open Startup Report September 2022
Our recurring revenue increased by +2%, our loss fell massively by -70% and we revised our manifesto: Welcome to our Open Startup Report for September 2022. September at Friendly in Numbers These were the key developments in September: A step towards profitability We still want to get into the black figures as soon as possible. […]
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+3% Revenue and a Rocky Road to Profitability: Open Startup Report August 2022
Our recurring revenue grew to CHF 13’662, our loss increased significantly and we renounced external investors: welcome to our Open Startup Report for August 2022.
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We Crossed $14K MRR and Tracked 1 Million Pageviews: Open Startup Report July 2022
Our monthly recurring revenue surpassed $14k for the first time and Friendly Analytics tracked more than one million pageviews: welcome to our Open Startup Report for July 2022.
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We have an exist strategy, not an exit strategy: why we donโt want investors
We get asked time and again why we don’t want investors at Friendly as a tech startup. It’s not that we haven’t received any offers yet. But we have turned them all down and will continue to do so in the future. For good reasons.
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Getting Closer to Profitability, More Revenue and a Major Update: Open Startup Report June 2022
We are nearing profitability again, our revenue rose above CHF 13’000 for the first time and Friendly Automate gets an important update: welcome to our Open Startup Report for June 2022. June at Friendly in numbers ๐ณ MRR: CHF 13’203 | ~$13,727 (+2%) ๐ต One-time revenues (consulting): CHF 1,425 | ~$1,482 (-19%) ๐ธ Costs: CHF […]
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+3% Revenue, a Retreat in Switzerland and One Nomination: Open Startup Report May 2022
More revenue and less loss, a look back at our second retreat and a nomination for Switzerland’s most important startup award: welcome to our Open Startup Report for May 2022. May at Friendly in the Numbers ๐ณ MRR: CHF 12,946 | ~$13,490 (+3%)๐ต One-time revenues (consulting): CHF 1,765 | ~$1,839 (+126%)๐ธ Costs: CHF 17,399 | […]
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Friendly on the โQueen of the Mountainsโ: Our Team Retreat No. 2 in Switzerland
A cloudy Saturday morning in Lucerne, Switzerland set the scene for our second Friendly Team Retreat. At Friendly, we work completely location-independently and otherwise only meet in our virtual daily team meetings. This has many advantages for us: We can work where we feel happy and enhance our team with good people from all over […]
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Friendly Is Nominated for the Top 100 Swiss Startups – Hereโs How You Can Support Us
The TOP 100 Swiss Startup Award is the most important Swiss distinction for startups: A total of 470 startups have been honored so far, which together have created 11,577 jobs and raised total capital of around CHF 7.3 billion. The ranking thus assumes a central role in the promotion of startups, access to young companies […]
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Our Toughest Month: Open Startup Report April 2022
+0.2% recurring revenue, +36% loss and a farewell: welcome to our Open Startup Report for April 2022. April at Friendly in the Numbers ๐ณ MRR: CHF 12,546 | ~$12,593 (+0.2%)๐ต One-time revenues (consulting): CHF 780 | ~$783 (-49%)๐ธ Costs: CHF 19,091 | ~$19,197 (+1%)๐งพ Profit and Loss: CHF -6,545 | ~ -$6,568 (+36%)๐ฉ Active customers: […]
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Team Member #6, +6.5% Revenue and Help for Ukraine: Open Startup Report March 2022
Welcome Lukas Sigel, the strongest growth since July 2021 and relief for Ukraine: welcome to our Open Startup Report for March 2022. March at Friendly in the Numbers ๐ณ MRR: CHF 12,517 | ~$13,441 (+6.5%) ๐ต One-time revenues (consulting): CHF 1,530 | ~$1,623 (-) ๐ธ Costs: CHF 18,876 | ~$20,266 (+37%) ๐งพ Profit and Loss: […]
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Friendly Turns Two, +0.4% Revenue and Some Lead Scoring Advice: Open Startup Report February 2022
We celebrated our two-year anniversary, our revenue increased for the sixth month in a row, and we published a guide to lead scoring: welcome to our Open Startup Report for February 2022. February at Friendly in the Numbers ๐ต MRR: CHF 11,752 | ~$12,574 (+0.4%) ๐ธ Costs: CHF 13,774 | ~$14,739 (+5%) ๐งพ Profit and […]
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Friendly Celebrates Its Second Anniversary!
Almost exactly two years ago I registered our first domain Friendly.is. This date marks the founding of Friendly for me. Less than a month later, we launched Friendly Analytics, our first product, and just a few weeks after that, Friendly Automate as product number two. Today, with almost 80 customers, we are one of the […]
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+1% Revenue, Reinforcement in Analytics and a Personal Review: Open Startup Report January 2022
Our revenue increased for the fifth month in a row, we strengthened in analytics, and our founder shared a personal year in review: welcome to our Open Startup Report for January 2022. January at Friendly in the Numbers ๐ต MRR: CHF 11,707 | ~$12,708 (+1%) ๐ธ Costs: CHF 13,129 | ~$14,224 (+4%) ๐งพ Profit and […]
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A Partnership With Deutsche Post, +1% Revenue and a Viral LinkedIn Post: Open Startup Report December 2021
We are an official partner of Deutsche Post, our revenue increased for the fourth month in a row and our contribution to the Corona vaccination went viral: welcome to our Open Startup Report for December 2021. December at Friendly in the numbers ๐ต MRR: CHF 11’553 | ~$12,481 (+1%) ๐ฉ Active customers: 79 (-1%) ๐ […]
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Employee No. 4, +2% Revenue and Another Coverage in Handelszeitung: Open Startup Report November 2021
We welcome the first developer to the team, our revenue increased for the third month in a row, and Handelszeitung wrote about Friendly again: welcome to our Open Startup Report for November 2021. November at Friendly in the numbers ๐ต MRR: CHF 11,422 | ~$12,397 (+2%) ๐ฉ Active customers: 80 (-1%) ๐ Monthly customer churn: […]
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+8% Revenue, 6 Weeks of Paid Vacation and a Video on Marketing Automation Trends: Open Startup Report October 2021
Our revenue increased significantly again to over 11’231 Fr., we upped our paid vacation entitlement to six weeks, and our Stefan talked about marketing automation trends for 2022: welcome to our Open Startup Report for October 2021: October at Friendly in the numbers ๐ต MRR: CHF 11,231 | ~$12,192 (+8%) ๐ฉ Active customers: 81 (+8%) […]
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Back on Track for Growth, a Viral Employment Contract and a Story in the Handelszeitung: Open Startup Report September 2021
Our revenue increased +6%, our employment contract lit LinkedIn on fire, and Handelszeitung wrote about Friendly: welcome to our Open Startup report for September 2021. September at Friendly in the numbers ๐ต MRR: CHF 10,370 | ~$11,147 (+6%)๐ฉ Active customers: 75 (+4%)๐ Monthly customer churn: 6% (-32%)๐ New Trials: 6 (-14%)๐ Website Visits: 3’754 * […]
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