We Are Friendly.
To You and Beyond.

Friendly is a small company with a big goal: to make marketing software more friendly.

We don’t mention corporate social responsibility in glossy flyers, but first and foremost in our business plan.

That means for us: We respect privacy, work only with open source and donate 1% of our sales to charitable causes:

The Minds Behind It.

We do without compromises and outside capital. Therefore, we can confidently develop the software that we believe is good and ethical. As a small team, we also work quickly and efficiently.

Stefan Vetter

Stefan Vetter is founder and CEO at Friendly. He is also founder of Wortspiel, one of the leading digital marketing agencies in Switzerland. Stefan created his first website in 1999 and has been working in digital marketing ever since.

József Keller

József "Joey" Keller is CTO at Friendly. Previously, Joey worked for a US media company, the largest social network in Hungary and the national airline of Hungary.

Kathrin Schmid

Kathrin Schmid is a Customer Happiness Manager at Friendly. She supports our customers with trainings, tutorials and videos. Previously, Kathrin worked in education for several years and was involved in various book projects.

Brady Cargle

Brady Cargle is a Software Engineer at Friendly. He is fluent in English, Spanish, French, PHP, Python and JavaScript, among other languages. A digital nomad, Brady loves traveling, hiking, and playing the guitar.

We Are Friendly. And Open.

Everyone says they are transparent. We are. As Switzerland’s first and only Open Startup, we share key figures like revenue, website visits and product backlogs publicly.


These books have had a significant influence on us and our work:


We would like to thank the people and organizations that have made Friendly possible and continue making it so:

Open Source Projects