We Are Friendly.
Regarding Privacy and Beyond.

Friendly is a small company with a big goal: to make marketing software more privacy friendly.

We do this by hosting only with providers headquartered in Switzerland or the EU and by being experts on privacy regulations like FADP (CH) and GDPR (EU).

In addition, we only work with open source software, strive for excellent service and donate 1% of our revenue to charity:

The Minds Behind It.

We do without compromises and outside capital. Therefore, we can confidently develop the software that we believe is good and ethical. As a small team, we also work quickly and efficiently.

Stefan Vetter

Stefan Vetter is founder and CEO at Friendly. He is also founder of Wortspiel, one of the leading digital marketing agencies in Switzerland. Stefan created his first website in 1999 and has been working in digital marketing ever since.

József Keller

József "Joey" Keller is CTO and employee #1 at Friendly. He is an Assistant Team Lead on the product team of the open source software Mautic, on which Friendly Automate is based. Prior to Friendly, Joey worked for a US media company, the largest social network in Hungary and the national airline of Hungary.

Kathrin Schmid

Kathrin Schmid is Chief Happiness Officer (CHO) at Friendly. Her mission is to make our customers and our team glad. Previously, Kathrin worked in education for several years and was involved in various book projects.

Lukas Sigel

Lukas Sigel is a Customer Happiness Manager at Friendly. He does everything in his power to make our customers successful with our software. The computer science graduate has been working in IT for over 10 years and completed a CAS as a frontend developer while working. In his spare time Lukas organizes concerts and looks for new talents for the big stage in Switzerland.

Peter Boehlke

Peter Boehlke is a freelance Analytics Consultant at Friendly. For over 10 years, he has been a contributor to the open source software Matomo, which is the foundation of Friendly Analytics. Peter has consulted with clients in over 30 countries on privacy-friendly web analytics.

We Are Friendly. And Open.

Everyone says they are transparent. We are. As Switzerland’s first and only Open Startup, we share key figures like revenue, website visits and product backlogs publicly.


These books have had a significant influence on us and our work:


We would like to thank the people and organizations that have made Friendly possible and continue making it so:

Open Source Projects