Friendly Analytics is the Swiss web analytics software. Improve your website, increase revenue and optimize your marketing strategy. Without compromising on privacy by complying with the FADP (CH) and the GDPR (EU).
This is how you benefit from Friendly Analytics:
Increase website revenue
Friendly Analytics’ professional analytics tools (live demo) allow you to better understand the behavior and characteristics of your website’s visitors. By measuring goals and funnels, you can improve the site’s conversion rate and fix weaknesses. This not only improves user experience, but ultimately increases revenue.
Optimize your marketing strategy
By evaluating the acquisition, you understand which traffic channels and which advertising campaigns generated how many leads and revenues. This allows you to optimize your marketing strategy and the profitability of your advertising.
Speed up your marketing
Friendly Analytics includes a complete tag manager with functionality comparable to Google Tag Manager (GTM). With it, you can quickly and easily integrate tags or code snippets for all your used tools on your website – without having to ask IT every time. In combination with Event Tracking, you can also use the Tag Manager to make any action on the website measurable.
Benefit from legal certainty and data protection
Friendly Analytics is compliant with the Swiss FADP and the GDPR of the EU. Our headquarters are in Switzerland in the heart of Europe. We host all your data in Switzerland or in the EU (at your choice) with local providers and not in the clouds of the tech giants from the USA. This way you protect the data of your customers, strengthen the trust in your company and safeguard yourself legally.
No Cookie Banner
Friendly Analytics does not set cookies and does not store any personal data. Therefore, you can use our software without annoying your website visitors with a cookie banner.
Have you already worked with the classic Google Analytics (Universal Analytics)? Congratulations, then the interface and handling of Friendly Analytics will seem familiar to you and you only have to invest a little time in learning how to use it.
Friendly Analytics is based on Matomo (formerly Piwik), adjusted for maximum privacy. Matomo is the world’s most popular open source solution for web analytics. This means you don’t have a “lockin effect”. You can host the software with your data yourself at any time or take it to another provider who also relies on Matomo. Matomo is used by the EU Commission, NASA and the United Nations, among others. Our team includes contributors to Matomo.
This is what privacy-friendly web analytics looks like
In our live demo you can see our own account of Friendly Analytics with all reports and data:
These Customers Care About Privacy.
From freelancers and agencies to larger companies, educational institutions and NGOs, many customers value Friendly Analytics as a professional, privacy-friendly web analytics solution:
We use Friendly Analytics as a privacy friendly alternative in our analytics setup. For our brand JOOP! we could already gain valuable insights with the tool to optimize our pages and content for our customers and make them even more attractive.Kevin Bogatzky, Head of E-Sales & Communication, HOLY FASHION GROUP (Strellson | JOOP! | windsor.)
Almost all websites stalk you, leave cookies on your devices and annoy you with GDPR banners. My website does not – thanks to Friendly Analytics.Simon Kümin, Texter
It was important to OpStack to get meaningful website analytics without burdening our visitors experience from either a performance or privacy perspective. We searched amongst alternatives and selected Friendly. Friendly Analytics lets us understand how the market engages with our website while making it clear that OpStack respects the privacy of our clients and prospects. The product is efficient and effective; Stefan and team are responsive and easy to work with. A win all around.Evan Bauer, Founder and CEO, OpStack Inc.
We value the privacy of our users but also need extensive analytics functionality to run our platform. This made us try Friendly Analytics and we’ve never looked back; it has all the functionality you’ll need, ensures privacy and the support is awesome. I highly recommend it!David Messie, Owner, Greenmeister.nl
Google sells your data. We don’t
Google makes money with advertising. A lot of money. To do this, the company needs data that your website visitors provide involuntarily. This incentive does not exist with us, because we finance ourselves directly through fair fees.
Here you can find out more about the differences:
Frequently asked questions
Can I import data from Google Analytics?
Yes, we can import almost all historical data from Google Analytics into Friendly Analytics. Because this is a manual process, we only charge for our effort.
Can I use Friendly Analytics alongside Google Analytics?
Yes, you can integrate Friendly Analytics in parallel with Google Analytics – for example, to compare the numbers.
Will my ranking on Google or my SEO suffer if I don’t use Google Analytics?
No, the (non-) use of Google Analytics has no effect on your Google ranking. Even Google says that.
Can I export data?
Yes. All collected data belongs to you. For users of our Standard and Professional plans, we can copy the data to another Matomo installation at any time. For Enterprise customers, we can even provide an export of the entire database. Because this is a manual process, we only charge for our effort.
Does Friendly Analytics have an API? Can I integrate it into my app?
Yes, Friendly Analytics is based on Matomo and thus offers a comprehensive reporting API. And for integration into your app, you can use Matomo’s SDK. There are SDKs for iOS, Android and for all common programming languages.
Does Friendly Analytics support single-page apps (SPA) resp. progressive web apps?
Yes, you can track single-page apps with Friendly Analytics. You can find more information here.
Try and Analyze. Free for the First 14 Days.
Start your free trial now. Our plans start at only a1m1 per month. Or take a look at the live demo of our software: