We Have Nothing To Hide.
Open Startup

“Transparency” is usually just a marketing catchphrase. Not for us. As the first and only Swiss Open Startup, we share our key figures such as revenue, costs and website visits. You can also view our product backlogs at any time. What do you want to know about us?

That’s How Much We Earn:

As of: November 2021

See our public revenue dashboard for every single sale we’ve made:

That’s How Much We Spend:

As of: November 2021

We share all our running costs in detail – including salaries. You can check this and many more key figures and developments in our monthly Open Startup reports:

That’s How Many Visitors We Have:

This is our visitor report for the last 30 days. You can find all other numbers in our public analytics dashboard. Also no secret: We work with our own analytics software.

This Is What We Optimize Next:

In our backlogs, we plan and prioritize changes and ongoing improvements. Here you can find the public backlog for Friendly Automate. The one for Friendly Analytics will follow soon.

This is the source code of our software:

All our products are open source. Friendly Automate is based on Mautic. You can view the source code here.

For Friendly Analytics we rely on Matomo. Here, too, the source code is freely accessible.

Everything we develop ourselves, we also publish under an open source license. Here you can find our repositories:

More Open Startups

Open Startup is a term used to describe young companies that share important metrics publicly. Want to learn more about them and get to know more Open Startups? You’ll find them on these pages:

Learn more about the reasons behind it and the benefits in this article from Buffer.