Outsmart the Data Kraken: The best Swiss alternatives to Google Analytics
Google Analytics is still the most widely used web analytics tool in Switzerland. But despite its popularity, there are compelling reasons to look for an alternative.
Peter Boehlke is a freelance Analytics Consultant at Friendly. For over 10 years, he has been a contributor to the open source software Matomo, which is the foundation of Friendly Analytics. Peter has consulted with clients in over 30 countries on privacy-friendly web analytics.
Google Analytics is still the most widely used web analytics tool in Switzerland. But despite its popularity, there are compelling reasons to look for an alternative.
