We Crossed $14K MRR and Tracked 1 Million Pageviews
Open Startup Report July 2022

Our monthly recurring revenue surpassed $14k for the first time and Friendly Analytics tracked more than one million pageviews: welcome to our Open Startup Report for July 2022.

July at Friendly in numbers

  • 💳 MRR: CHF 13’298 | ~$14,004 (+1%)
  • 💵 One-time revenues (consulting): CHF 90 | ~$95 (-94%)
  • 💸 Costs: CHF 14’371 | ~$15,050 (-5%)
  • 🧾 Profit and Loss: CHF -983 | ~ -$1,035 (+73%)
  • 👩 Active customers: 80 (+3%)
  • 💔 Monthly customer churn: 1% (-67%)
  • 👋 New Trials: 7 (+133%)
  • 🔎 Website Visits: 2,707 (-11%)
  • 📮 Emails sent (Automate): 284,794 (-13%)
  • 📈 Pageviews tracked (Analytics): 1,197,906 (+27%)

This is what moved us in July:

Recurring revenue and loss up

Our monthly recurring revenue (MRR) increased by +1% to CHF 13,298 (~$14,004) in July, our highest MRR to date and the eleventh consecutive month of revenue growth.

Our one-time revenue from consulting dropped dramatically by -94% to only CHF 90 (~$95) in July. The reason was significantly less consulting activities for our customers.

We are pleased to report that our costs decreased again. They decreased by -5% to CHF 14,371 (~$15,050). We had less expenses for freelancers and for advertising.

Due to the decline in one-time revenue, our loss unfortunately increased by a whopping +73% from CHF -567 (~ -$590) to CHF -983 (~ -$1,035).

In the current month of August, we already have higher income from consulting than in July. However, our salary costs will also increase once again because our Kathrin is doubling her workload from 20% to 40% this month.

This is the last planned increase in expenses for the foreseeable future. Our goal is to get into the black sustainably as soon as possible with the current team.

Once again for July we are sharing all of our costs including salaries. Here they are:

Friendly Analytics tracked over 1 million pageviews

The pageviews tracked by our customers with Friendly Analytics exceeded the special limit of one million per month for the first time. To be precise, there were 1,197,906 tracked pageviews in the month of July, which corresponds to an increase of +27% compared to the previous month. We are happy about this milestone.

What else?

July was a calm summer month without any other special events. We are working in the background to eliminate last bugs in the current version of Friendly Automate.

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