+3% Revenue and Almost Profitable
Open Startup Report May 2021

Our revenue increased +3% to $11,365, our loss dropped almost to zero and we took a look at the best tools for web analytics: welcome to our Open Startup report for May 2021.

May at Friendly in the Numbers

  • 💵 MRR (Monthly Recurring Revenue): $11,365 (+3%)
  • 🤝 New Customers: 5 (-62%)
  • 🤩 Upgrades: 5 (+400%)
  • 💔 Churn (cancellations): 5 (+67%)
  • 👩 Active customers: 70 (0%)
  • 👋 New Trials: 11 (+10%)
  • 🔎 Website Visits: 4,718 (+145%)
  • 📮 Emails Sent (Automate): 557,749 (-19%)
  • 📈 Pageviews Tracked (Analytics): 446,131 (-57%)
  • 💸 Costs: $11,702 (-6%)
  • 🧾 Profit and Loss: -$337 (-77%)

This is what moved us in May:

Revenue increased slightly by +3%, loss decreased significantly by -77%

After two months of very strong growth with +17% in March and +19% in April, our revenue increased by “only” a moderate 3% in May.

At the same time, our costs fell by -6% because we spent less on freelancers than in the previous month. This reduced our loss by -77% to “only” -$337.

Here are all our costs in Mai in detail:

Friendly crossed $10k MRR! Here are our founder’s top 10 learnings.

Friendly recently crossed $10,000 in monthly recurring revenue (MRR)! It took us 1 year, 1 month and 25 days to get there.

Yours truly took this as an opportunity to write down the 10 most important learnings from this journey.

The best web analytics tools in 2021 with privacy in mind

When it comes to web analytics, Google Analytics is still the tool most people turn to. The basic version is free, comes with a range of powerful features, and it has stood the test of time.

But even though Google Analytics doesn’t cost money, companies pay for it: with the data of their website visitors.

More and more companies are questioning this deal by themselves – or they are being encouraged to do so by stricter data privacy laws, for example in the EU and Switzerland.

The good news is that once you start digging, you will find that there are quite a few alternatives to Google Analytics, many of which have their unique features that are hard to match by anyone else.

In our article, we therefore took a look at the most important tools for web analytics.

Friendly in your inbox? Sign up for our newsletter.