For companies in Europe, choosing the right software is not just about features. They should also consider where the data they collect ends up.
Since the invalidation of the EU-US Privacy Shield, companies operating in the EU or Switzerland face legal risks when transferring data to the US.
That’s why we’ve created an overview of the best marketing software “made and hosted in Europe”. Here it is:
The Best European Marketing Software by Type
Marketing Automation
Friendly Automate
Our very own marketing automation solution is based on Mautic, the most popular open-source marketing automation platform. We host all of our data in Germany and Switzerland, providing you with peace of mind when using the robust list of features Friendly Automate can offer.
Headquarters: Hergiswil, Switzerland
Aioma
A Swiss software offering AI-powered marketing automation solutions with a full-service-approach.
Headquarters: Zürich, Switzerland
SAP Marketing Cloud
A german-based company that unifies user data into a centralized hub, providing real-time context data about customers and website visitors.
Headquarters: Walldorf, Germany
SendinBlue
A French company that offers user-friendly marketing automation solutions, including email marketing and in-depth segmentation options.
Headquarters: Paris, France
Evalanche
One of the leading marketing automation platforms used extensively in Germany and surrounding countries.
Headquarters: Starnberg, Germany
User.com
Marketing automation company from Poland with a range of features for sales, marketing, and management.
Headquarters: Warsaw, Poland
Emarsys
An omnichannel customer engagement platform with a focus on eCommerce, retail, and travel industries.
Headquarters: Vienna, Austria
Webmecanic
Webmecanic is a France-based open-source marketing automation solution that offers campaign automation, lead generation, and various other features.
Headquarters: Annecy, France
Ometria
UK-based marketing automation company with an emphasis on customer marketing solutions for retail.
Headquarters: London, UK
Boomerank
Austrian marketing automation company for eCommerce, offering ads management, competition analysis, and SEO features.
Headquarters: Vienna, Austria
Edrone
An eCommerce marketing automation tool from Poland with advanced customer intelligence.
Headquarters: Krakow, Poland
Splio
A French marketing automation software that offers many loyalty program options for engaging audiences both online and offline.
Headquarters: Paris, France
Swaarm
Performance marketing solution from Germany with advanced marketing automation and reporting features.
Headquarters: Berlin, Germany
Outfunnel
A marketing automation software with headquarters in Estonia, offering deep integration with CRM and powerful email marketing features.
Headquarters: Tallinn, Estonia
Spotler
This UK-based company offers comprehensive marketing automation, lead generation, and email marketing solutions.
Headquarters: Guildford, UK
StoryChief
An all-in-one marketing automation tool from Belgium that that can help manage content across all platforms and generate more leads.
Headquarters: Gent, Belgium
Carts Guru
Comprehensive marketing automation software located in Spain, offering multichannel solutions for engaging customers.
Headquarters: Barcelona, Spain
Force24
A UK-based marketing automation platform offering email marketing, an automation journey builder, a microsite builder, and many other features.
Headquarters: Leeds, UK
Driftrock
A lead generation software that helps to capture, track, and convert more leads. Based in the UK.
Headquarters: London, UK
Apteco Marketing Suite
Apteco Marketing Suite offers comprehensive marketing intelligence tools that allow automating personalized marketing campaigns. Their main headquarters are located in the UK.
Headquarters: Warwick, UK
Mobile Marketing
Adjust
A German company specializing in comprehensive mobile marketing solutions, including audience building, analytics, and various automations.
Headquarters: Berlin, Germany
Aymo
aymo claims to offer most precise mobile targeting in Switzerland. It is based on a direct data connection to high-quality and high-reach mobile apps, that generate more than 3,8 million location data points each day.
Headquarters: Zürich, Switzerland
PassCreator
Located in Germany, PassCreator makes it easy to store cards, event tickets, coupons, and membership cards on smartphones.
Headquarters: Munich, Germany
Seedtag
A contextual marketing company based in Spain, offering user-friendly and integrated advertising solutions on mobile.
Headquarters: London, UK
Accengage
A push notification and mobile CRM European marketing software located in France. It offers powerful features that can help drive more traffic to your app and website.
Headquarters: Paris, France
Adludio
UK-based company that offers premium creatives for mobile advertising, helping you showcase your brand and improve engagement.
Headquarters: London, UK
Madvertise
Branding, performance advertising, programmatic advertising; these are just a few key services offered by this France-based mobile marketing solution.
Headquarters: Boulogne-Billancourt, France
Website
Hello Again
A customer loyalty software with a range of powerful mobile marketing features. Based in Austria.
Headquarters: Leonding, Austria
Analytics
Friendly Analytics
Our web analytics solution offers powerful features and data protection through hosting in Switzerland or the EU.
Headquarters: Hergiswil, Switzerland
nexoya
Nexoya collects data from marketing campaigns, analyzes them, and makes suggestions for more efficient budget allocation.
Headquarters: Zürich, Switzerland
Nosto
Finnish analytics software that helps deliver a more personalized eCommerce shopping experience for users.
Headquarters: Helsinki, Finland
Synerise
Synerise offers large-scale data & customer experience solutions powered by AI Located in Poland.
Headquarters: Krakow, Poland
FlyTxT
A Netherlands-based AI customer engagement platform with a focus on B2C industries.
Headquarters: Nieuwegein, the Netherlands
Whatagraph
A marketing analytics and social media reporting platform with robust visual reporting options. Based in the Netherlands.
Headquarters: Amsterdam, the Netherlands
Blackwood Seven
A Denmark-based AI-powered analytics and planning software that offers marketing modeling features.
Headquarters: Copenhagen, Denmark
Segmentify
An eCommerce personalisation platform designed for making shopping experiences more relevant to your buyers. Located in the UK.
Headquarters: London, UK
ProQuo AI
Located in the UK, this powerful AI-based brand management platform offers real-time analytics, AI-powered brand guidance, and competition monitoring.
Headquarters: London, UK
Fresh Relevance
A UK-based eCommerce personalisation software that offers triggered emails, behavioral targeting, and advanced reporting.
Headquarters: London, UK
Graphext
A Spanish data-science software with data preparation, exploration, and collaborative reporting capabilities.
Headquarters: Madrid, Spain
DataHawk
An analytics software located in Paris, specifically designed for Amazon sellers and vendors.
Headquarters: Paris, France
Personify XP
The world’s first anonymous real-time analytics and personalisation platform, with headquarters in the UK.
Headquarters: London, UK
Hurree
Located in Ireland, Hurree is a market segmentation solution that helps build better relationships with your audience using in-depth insights.
Headquarters: Belfast, UK
Roivenue
Roivenue is a marketing intelligence suite that offers data integration, marketing attribution, and other powerful analytics features. Based in Czechia.
Headquarters: Prague, Czechia
Appsumer
A UK-based software solution that provides automated insights and user acquisition intelligence services.
Headquarters: London, UK
Glassbox
A customer experience software with performance analytics, customer experience analytics, and customer support optimisation features. Their headquarters are in the UK.
Headquarters: London, UK
Adtriba
A German analytics company offering holistic marketing insights and analytics, offering cross-device and cross-channel tracking.
Headquarters: Hamburg, Germany
Econda
A versatile analytics platform from Germany that comes with cross-selling features, more than 400 analytics metrics, and a focus on GDPR compliance.
Headquarters: Karlsruhe, Germany
Consent Management
Usercentrics
A leading consent management platform for enterprise companies that need to manage consent across multiple platforms. Based in Germany.
Headquarters: Munich, Germany
Consent Manager
A Sweden-based consent management provider helping publishers ensure compliance with GDPR and CCPA.
Headquarters: Västerås, Sweden
Didomi
Based in France, this consent management provider offers GDPR and CCPA compliance while making it easier for users to manage their preferences.
Headquarters: Paris, France
iGrant.io
A comprehensive consent management company based in Sweden, offering autopilot compliance, data security, and data monetisation services.
Headquarters: Stockholm, Sweden
Konsentus
Located in the UK, this consent management platform focuses on helping financial institutions stay compliant and protect their users.
Headquarters: London, UK
Seers
A privacy and consent management platform that helps comply with GDPR, CCPA, and ePrivacy regulations, used by more than 50,000 companies. Headquarters are located in the UK.
Headquarters: London, UK
Priviti
Based in Ireland, this consent management platform allows organisations and individuals to compliantly release and share sensitive data with confidence.
Headquarters: Galway, Ireland
MyLifeDigital
A consent and preference management platform from the UK with powerful features to collect, personalise, and generate leads from visitors, while remaining compliant.
Headquarters: London, UK
ConsentEye
Another consent management company from the UK, with a focus on delivering consent solutions on multiple collection points.
Headquarters: London, UK
CookieFirst
A Netherlands-based consent management platform with simple-to-use but powerful features that ensure compliance with GDPR, LGPD, and CCPA.
Headquarters: Amsterdam, The Netherlands
Chatbots
Landbot
Landbot is one of the leading chatbot providers globally, offering a no-coding chatbot builder for landing pages, conversational websites, and more. They are based in Spain.
Headquarters: Barcelona, Spain
aiaibot
aiaibot offers a conversational AI building platform with focus on chatbots.
Headquarters: Zürich, Switzerland
Watermelon
A conversational AI platform from the Netherlands that helps centralise customer contact and ensure 24/7 availability.
Headquarters: Utrecht, the Netherlands
e-bot7
An intuitive conversational AI chatbot platform from Germany, with an emphasis on multiple channel integration and bilingual features.
Headquarters: Munich, Germany
Clustaar
Based in France, this conversational AI provider allows you to automatically answer 65% of customer support queries while improving the user experience.
Headquarters: Paris, France
DRUID
A chatbot software provider offering solutions for a variety of industries, including banking, insurance, retail, and healthcare. Located in Romania.
Headquarters: Bucharest, Romania
Front AI
This Finland-based service bot provider provides robust security features, unique modules for various industries, and advanced bilingual functionality.
Headquarters: Helsinki, Finland
Leadoo
A Finland-based chatbot software that helps companies convert more website visitors into qualified leads.
Headquarters: Helsinki, Finland
QuickText
A chatbot for hotels with powerful NLU, structured data, and even big data features specially designed for the hospitality industry, based in France.
Headquarters: Paris, France
Talk-A-Bot
A Hungarian chatbot provider specialising in solutions for enterprise companies using advanced natural language processing.
Headquarters: Budapest, Hungary
Email & SMS Marketing
Mailjet
Based in France, Mailjet specialises in providing email and SMS marketing solutions for eCommerce businesses.
Headquarters: Paris, France
Scope
Scope is a Swiss content marketing platform for finding relevant content on the web with little effort and then delivering it to the target audience via email and other channels.
Headquarters: Zürich, Switzerland
mailXpert
A Swiss newsletter provider with its own sending infrastructure in Switzerland.
Headquarters: Zürich, Switzerland
Omnisend
A UK-based email and SMS marketing provider that helps companies streamline sales through targeted and easy-to-setup campaigns.
Headquarters: London, UK
CleverReach
An email marketing solution from Germany with no setup fee and no obligations, a great starting point for smaller companies.
Headquarters: Rastede, Germany
Inxmail
This email marketing software provides flexible integration features and personalised service for clients in Europe and worldwide. They are based in Germany.
Headquarters: Freiburg, Germany
Revue
An editorial newsletter tool from the Netherlands designed for writers and publishers, with a percentage-based pricing structure based on paid newsletters.
Headquarters: Utrecht, The Netherlands
Pure360
A drag-and-drop email marketing provider that makes it easy to create good-looking email campaigns quickly. Based in the UK.
Headquarters: Brighton, UK
Passendo
A Denmark-based ad server and native platform for email advertising for publishers and advertisers.
Headquarters: Copenhagen, Denmark
Websand
An email marketing automation platform for eCommerce with advanced segmentation features. Headquarters located in the UK.
Headquarters: Newcastle, UK
Mailerlite
An email marketing software from Lithuania that allows users to automate campaigns and capture leads on websites, all in a simple-to-use platform.
Headquarters: Vilnius, Lithuania
Text2Reach
An SMS marketing company from Latvia that allows reaching your audience’s mobile device, with features such as two-way messaging and number validation.
Headquarters: Riga, Latvia
Social Media
Socialbakers
Based in Czechia, this AI-powered social media & digital marketing platform allows managing all social media efforts in one place.
Headquarters: Prague, Czechia
Postoplan.App
Located in Estonia, Postoplan provides complete control over all of your social media platforms, allowing you to create, schedule, and promote content.
Headquarters: Tallinn, Estonia
Fanpage Karma
A comprehensive social media management suite that allows analysing profiles, generating reports, and spot trends quickly. From Germany.
Headquarters: Berlin, Germany
Customer Relationship Management (CRM)
Pipedrive
Pipedrive one of the most popular CRM worldwide and is regularly top rated with its users. We also use and like it at Friendly. And it’s built by a European company and one of a few European unicorns.
Headquarters: Tallinn, Estonia
Weclapp
A leading cloud ERP and CRM provider with contact management, 360-degree customer view, and email automation features. Based in Germany.
Headquarters: Frankfurt, Germany
Upsales
An intelligent CRM platform from Sweden that offers more control over sales processes and enables companies to seize upselling opportunities.
Headquarters: Stockholm, Sweden
Froged
Located in Spain, Froged is a customer lifecycle platform that allows you to build more meaningful relationships with your audience.
Headquarters: Malaga, Spain
Coniq
A robust customer engagement and loyalty platform for retail companies that want to accelerate customer acquisition and improve ROI.
Headquarters: London, UK
CentralStationCRM
An intuitive and easy-to-use CRM solution designed for small and medium-sized companies. Based in Germany.
Headquarters: Cologne, Germany
SAP CRM
One of the leading marketing services providers in Germany offers a solid CRM solution as well, which comes with advanced personalisation features for engaging your customers.
Headquarters: Walldorf, Germany
Conclusion
Considering the data security needs of your customers is an integral part of running a business. That’s especially true for companies operating in the EU or Switzerland, where data privacy regulations are more strict than in the United States.
Because of that, even though many popular marketing software providers are located in the US, choosing a company in Europe has many unique advantages that companies like Hubspot or Marketo can’t match.
Friendly was founded on the principles of being an ethical, open, and data-conscious marketing automation and analytics provider. Get started for free today!
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