Our revenue increased for the fifth month in a row, we strengthened in analytics, and our founder shared a personal year in review: welcome to our Open Startup Report for January 2022.
January at Friendly in the Numbers
- 💵 MRR: CHF 11,707 | ~$12,708 (+1%)
- 💸 Costs: CHF 13,129 | ~$14,224 (+4%)
- 🧾 Profit and Loss: CHF -1,422 | ~ -$1,516 (+26%)
- 👩 Active customers: 79 (-)
- 💔 Monthly customer churn: 4% (-39%)
- 👋 New Trials: 4 (-50%)
- 🔎 Website Visits: 2,692 (-7%)
- 📮 Emails sent (Automate): 466,885 (+21%)
- 📈 Pageviews tracked (Analytics): 825,387 (+13%)
This is what moved us in January:
Revenue and usage up again
Our monthly recurring revenue (MRR) increased for the fifth consecutive month in January to CHF 11,707 / ~$12,708. Growth was again +1%.
Our costs increased by +4% to CHF 13’129 | ~$14’224. This was due to the fact that we were able to pay our developer Brady a small salary of $500 for the first time. By the way, this salary will increase to $1’000 in February and to $1’500 in March. As a result, our loss increased by a whole 26% to CHF -1,422 | ~ -$1516.
We are pleased to report that usage of our software increased again. Our customers sent over +21% more emails with Friendly Automate (466,885 total) and tracked over +13% more page views with Friendly Analytics (825,387 total).
Once again for January we are sharing all of our costs including salaries. Here they are:
Reinforcement in analytics
Since the end of January, Peter Boehlke has been supporting us as a freelance analytics consultant. He is initially starting with a small workload of two hours per month. We plan to expand this workload in the future.
For over 10 years, he has been a contributor to the open source software Matomo, which is the foundation of Friendly Analytics. Peter has consulted with clients in over 30 countries on privacy-friendly web analytics.
Year in review 2021 of our founder Stefan Vetter
Yours truly has written a very personal review for the past year.
In it, I go into the developments at Friendly, my agency Wortspiel, and also me as a person.
P.S. If you enjoyed this, you might like our newsletter. We share insights from our journey as a bootstrapped open startup, marketing best practices, and Friendly surprises!