Pierre Fabre: More participants at events and five-figure savings thanks to Friendly Automate
Case study from the pharma sector

Pierre Fabre is a leading French pharmaceutical company. The Swiss branch has been working with Friendly Automate for over a year.

The implementation of Friendly Automate has taken Pierre Fabre a decisive step forward in its digital transformation. In event management alone, Pierre Fabre is now able to save a five-figure sum every year and thus use its existing resources more efficiently.

Astrid Giebel, Head of Product Management DACH, says about our collaboration:

“We are proud of what we have achieved with Friendly Automate. I am particularly pleased with the increased number of participants at congresses and events thanks to the simplified digital registration option and the high response to our newsletter. Our customers, mostly doctors, are satisfied and so are we.”

Read the case study here.

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